Mirjam Nilsson, CEO of Contoso, held an all-hands meeting to provide company-wide updates and highlights. She introduced the executive team and celebrated employees with 1 and 5 year anniversaries. Nilsson then reviewed 20XX achievements like 4.5% sales growth and reducing GHG emissions, and challenges such as higher costs and lower Q4 volumes. Current project statuses and key metrics were presented, showing the Europium project is 90% complete. Looking ahead to 20XX, the strategic growth timeline includes expanding to high growth spaces in Q1, acquiring international partners in key markets in Q2, and becoming a purpose-driven company long-term.
11. 20XX
LOWLIGHTS
11
Cost o Raw materials
o Energy
o Transportation
Logistics o Disruptions in market growth
o Lower volumes in Q4
Growth o Q4 impaired warehousing
capacity
o Limited number of
warehouses
C O N T O S O A L L - H A N D S
14. KEY METRICS
14 C O N T O S O A L L - H A N D S
33.9%
68.9%
2.4%
9.3%
0%
20%
40%
60%
80%
Net profit
margin
Gross
margin
Lead
conversion
rate
Retention
rate
16. STRATEGIC
GROWTH TIMELINE
16
Q1: High
growth
spaces
o Buy and hold investments to
achieve growth
o Over time can be most
effective
Q2: Key
growth
markets
o Acquire international
partners
o Expand warehouse capacity
Long-term:
purpose-
driven
company
o Buy and hold investments to
achieve growth
o Over time can be most
effective