Conversieoptimalisatie
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This document discusses maturity models for business and web analytics. It focuses on usability which involves qualitative research methods to understand user experiences and needs in order to improve products and services.
Conversieoptimalisatie
- 4. Based on Gartner Business Maturty Model & Hamels Webanalytics Maturity Model
- 14. USABILITY 油
- 37. ≒ QUALITATIVE 油RESEARCH 油