Conversion funnel
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The document summarizes the results of a LinkedIn marketing campaign from February 15-19. It shows that the campaign received over 189,000 impressions and 70 clicks, leading to 30 emails collected and 19 link visits, resulting in 14 new users. A second campaign from February 21-22 saw over 197,000 impressions and 76 clicks, leading to 40 emails and 14 unique link visits, resulting in 8 new users. The document outlines the conversion funnel and steps to conversion for both campaigns.
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Utilities and water companies play a key role in the creation of clean drinking water. The creation and maintenance of clean drinking water is becoming a critical problem due to pollution and pressure on the environment. A lot of data is necessary to create clean drinking water. For fieldworkers, two types of data are key: Asset data in an asset management system (EAM for example) and Geographic data in a GIS (ArcGIS Utility Network ). Keeping this type of data up to date and in sync is a challenge for many organizations, leading to duplicating data and creating a bulk of extra attributes and data to keep everything in sync. Using FME, it is possible to synchronize Enterprise Asset Management (EAM) data with the ArcGIS Utility Network in real time. Changes (creation, modification, deletion) in ArcGIS Pro are relayed to EAM via FME, and vice versa. This ensures continuous synchronization of both systems without daily bulk updates, minimizes risks, and seamlessly integrates with ArcGIS Utility Network services. This presentation focuses on the use of FME at a Dutch water company, to create a sync between the asset management and GIS.10 Key Challenges for AI within the EU Data Protection Framework.pdf
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