Cool Code Pitch Letter 2
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A clothing brand called Cool Code Clothing launched in January 2015 with the goal of honoring Sacramento's unique style. Created by Sacramento native Rashaad Smith, the brand represents the popular graffiti-inspired style of the city's urban youth. Smith designed Cool Code Clothing to give people of Sacramento something that is their own and represents their hometown. The brand has gained popularity among some of Sacramento's young athletes and models and has been featured at local sporting events and social activities. Cool Code Clothing aims to inspire the city's youth and become the brand of the next generation in Sacramento.
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Cool Code Pitch Letter 2
- 1. March 3rd, 2015 Cathie Anderson Business Columnist The Sacramento Bee 2100 Q. St Sacramento, CA 95816 Dear Cathie: January 1st 2015, the people of the City of Sacramento received the greatest gift that could change the face of the city forever. The launch of the website for Cool Code Clothing , www.CoolCodeClothing.bigcartel.com, was gift to Sacramento from one of its own, honoring the unique style that has been associated with the city. Cool Code Clothing is currently in its beginning stages, but has surely taken off to become part of the face of Sacramento, California. It was created by Sacramento native, Rashaad Smith, in honor of the progression of the city and its people as a whole. Cool Code Clothing is more than just some T-‐shirts and sweaters with a nice logo on it. The clothes represent the popular, graffiti inspired styled of the urban youth of the city. Smith designed this line for the people of his hometown to have something they can call their own. Smith wants to use the success of Cool Code to inspire the young people of Sacramento to believe that they are more than they neighborhood they come from. The line is supposed to instill pride and empowerment in the youth of the city. Many of the city’s popular young athletes and models have taken a liking to Cool Code Clothing. A few of the players of one of the city’s most prominent high school basketball teams, the Sac High Dragons, have even shown their support. Cool Code has been showcased in many of the city’s well-‐known sporting events and social activities, like the city’s MLK March and Sacramento’s Clothing Line Consignment. Cool Code Clothing is becoming the brand of the next generation of the City of Sacramento. We, here at Cool Code, look forward to giving the fashion world a taste of SacTown. Sincerely, Kamarri Dates Director of Public Relations