Copy of Hanson Regan Faye 100 days
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This document outlines a 15-week social media and digital marketing plan, beginning with bedding in and discovery activities in week 1. Key activities include developing a high-level plan in week 4, meeting with and calling Lisa Jones to review the plan in weeks 5-6, documenting and developing existing social media streams in weeks 7-8, and improving the Hanson Regan brand online in week 9. Weeks 10-13 focus on developing new social streams, consulting use of LinkedIn, and reviewing internal communications. Website development runs from weeks 11-15, starting with discovery and concepts, building out pages, integrating a content management system, and going live.
Copy of Hanson Regan Faye 100 days
- 1. Topic 23/02/2015 02/03/2015 09/03/2015 16/03/2015 23/03/2015 30/03/2015 06/04/2015 13/04/2015 20/04/2015 27/04/2015 04/05/2015 11/05/2015 18/05/2015 25/05/2015 01/06/2015 SoMe / Digital Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Bedding in Discovery Documenting process / systems / budgets Develop high level plan Meeting Lisa Jones Call with Lisa Jones Reviewing high level plan Developing chosen existing social streams Documenting social streams Improving Hanson Regan brand online Working with LJ on consultant digital "assets" Consultant use of LinkedIn (process-driven) Developing new social streams Review internal comms collateral Website Discovery Meeting Home Page Concepts Internal Concepts HTML Build CMS Integration Go Live