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Copy of QSR Presentation- Steak and Shake
Current Situation
 Drive-thru and sit-down service hybrid
 Poor customer service reviews
 Longest drive-thru wait time in fast food industry
 Heavy focus on premium quality food
Current Situation
New Strategy
Slow down Steak n Shake.
Creating an environment that invites customers to
spend more time inside the diner will create a stronger
brand presence and increase customer loyalty.
Speed up, by slowing down
SWOT Analysis
SWOT Analysis
STRENGTHS
 Reputation for high-quality food
 Low-price point
 Merica
 Well distributed restaurant
locations
WEAKNESSES
 Longest drive-thru times
 Poor online reviews
 Bad brand recognition
 Antiquated diner technology
OPPORTUNITIES
 Capitalize on burger boutique
 Develop a different QSR space
 Indy racecar-ad placement
THREATS
 Increased wait times
 Healthier options
 Other QSR menu varieties
Manifesto
Where is the time in dinner time?
24 hours in a day. 10 minutes for a meal.
No longer.
We want to live in a world where every meal feels likea 4-course
feast.
We want to live in a world where a burger is as chiseled as David and
a milkshake is as complex as Starry Night.
We want to live in a world where every restaurant feels like your
hometown diner.
Bring back enjoyment.
Bring back service.
Bring back dinner.
Creative
The Wise Farmer
Copy of QSR Presentation- Steak and Shake
A deaf husband and a blind wife are always a happy couple.
Eat a live toad the first thing in the morning and nothing worse can happen to you
for the rest of the day.
Whats Your Story?
Copy of QSR Presentation- Steak and Shake
Copy Big Brother!
Copy of QSR Presentation- Steak and Shake
Copy of QSR Presentation- Steak and Shake
Copy of QSR Presentation- Steak and Shake
Steak & Shake Americas Fair
Copy of QSR Presentation- Steak and Shake
Copy of QSR Presentation- Steak and Shake
Copy of QSR Presentation- Steak and Shake
New Product
Copy of QSR Presentation- Steak and Shake
Copy of QSR Presentation- Steak and Shake
Leave Behind
Copy of QSR Presentation- Steak and Shake
Whats next for you?
 Social Media Campaign Promoting Fair November 2015
 Whats Your Story Campaign December 2015
 Production of The Wise Farmer Commercial February 2016
 Milkshake Cup Design To China or USA vendors February 2016
 American Fair Opening July 4th 2016

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Copy of QSR Presentation- Steak and Shake

  • 3. Drive-thru and sit-down service hybrid Poor customer service reviews Longest drive-thru wait time in fast food industry Heavy focus on premium quality food Current Situation
  • 5. Slow down Steak n Shake. Creating an environment that invites customers to spend more time inside the diner will create a stronger brand presence and increase customer loyalty. Speed up, by slowing down
  • 7. SWOT Analysis STRENGTHS Reputation for high-quality food Low-price point Merica Well distributed restaurant locations WEAKNESSES Longest drive-thru times Poor online reviews Bad brand recognition Antiquated diner technology OPPORTUNITIES Capitalize on burger boutique Develop a different QSR space Indy racecar-ad placement THREATS Increased wait times Healthier options Other QSR menu varieties
  • 9. Where is the time in dinner time? 24 hours in a day. 10 minutes for a meal. No longer. We want to live in a world where every meal feels likea 4-course feast. We want to live in a world where a burger is as chiseled as David and a milkshake is as complex as Starry Night. We want to live in a world where every restaurant feels like your hometown diner. Bring back enjoyment. Bring back service. Bring back dinner.
  • 13. A deaf husband and a blind wife are always a happy couple. Eat a live toad the first thing in the morning and nothing worse can happen to you for the rest of the day.
  • 20. Steak & Shake Americas Fair
  • 29. Whats next for you? Social Media Campaign Promoting Fair November 2015 Whats Your Story Campaign December 2015 Production of The Wise Farmer Commercial February 2016 Milkshake Cup Design To China or USA vendors February 2016 American Fair Opening July 4th 2016