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Copyrights & US tech giants - Expectations in Europe

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La French Team
La French Team

This document summarizes the results of a survey of 8,000 Europeans regarding their perceptions of major US tech giants and their impact in Europe. The key findings include: - Over 65% of French respondents believe US tech giants like Google and Facebook have more power than the European Union. - Around 75% of French think the tech giants compromise democracy in Europe and do not fairly compensate artists for use of their content. - 88% of French support new EU rules to ensure artists are paid for content distributed online by platforms. - 80% of French think platforms should pay media companies when reusing their articles, photos and videos.

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Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France Copyrights & US tech giants What are the expectations in Europe? September 2018 for France
Summary Survey methodology P.3 Perception of relations between the EU and the US tech giants P.4 Focus on the protection and remuneration of creators P.14 Media organisations content P.17
3 Survey conducted online from the 24th to the 30th of August 2018. Sample of 1 000 people representative of the French population aged 18 and over, among a European sample of 6 600 people representative of the population aged 18 and over in Czech Republic, France, Germany, Greece, Italy, Poland, Romania and Spain (1 000 in France and 800 in the other countries). Quota method and adjustments applied to: sex, age, socio-professional category / incomes, living area. Survey methodology
Perception of relations between the EU and the US tech giants
39 37 34 29 61 63 66 71 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Preserve Do not preserve 66% of French consider that US tech giants do not preserve the fair remuneration of artists in the European countries 5 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % -
Views on the role of US tech giants in Europe, detailed by country 6 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 49 53 48 50 39 37 34 29 53 53 49 39 45 39 41 34 Czech Republic France Germany Greece Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries
Views on the role of US tech giants in Europe, detailed by country 7 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 48 46 38 37 64 63 57 54 62 58 54 57 47 43 36 40 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Italy Poland Romania Spain
According to 65% of French, US tech giants have more power than the European Union 8 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? 65% US tech giants 35% European Union - To all, in % -
Perception of the power of US tech giants by country 9 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? - To all, in % « US tech giants » - 626465666767 7778 Italy PolandRomania SpainGreece Czech Republic France Germany Mean in the 8 European countries : 67% US tech giants
76% of French consider that the US tech giants compromise the proper functioning of democracy in Europe 10 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? 76% Compromise 24% Does not compromise - To all, in % -
Feeling that US tech giants compromise or not the functioning of democracy in Europe by country 11 47495151 626466 76 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? - To all, in % of « Compromise » - France Czech Republic Greece ItalyGermany Romania Spain Poland Mean in the 8 European countries : 61% Compromise
According to 76% of French, internet platforms are not fair when they share their revenues generated by their services with artists and content creators 12 Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? 76% Not fair 24% Fair - To all, in % -
13 4647 63666666 72 76 Perception of unfairness regarding the way internet platforms share the revenue generated by their services with artists and content creators, by country Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? - To all, in % of « Not fair » - France RomaniaCzech Republic ItalyGermany Spain Greece Poland Mean in the 8 European countries : 66% Not fair
Focus on the protection and the remuneration of creators
34 54 8 4 Completely in favour Somewhat in favour Somewhat opposed Completely opposed 88% of French approve the implementation of rules to guarantee creators’ protection and remuneration 15 Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? 88% In favour 12% Opposed - To all, in % -
16 17 25 47 34 42 3141 36 Approval of the protection and remuneration of creators, by country Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? - To all, in % of « In favour » - In favour Completely in favour 92 91 89 88 88 86 81 69 Greece PolandItaly SpainRomania France Germany Czech Republic Mean in the 8 European countries : 87%In favour 37% Completely in favour
Media organisations content
31 49 15 5 Yes, definitely Yes, somewhat No, not really No, not at all 80% of French think that internet platforms should remunerate media organisations when they reuse their content 18 Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? 80% Yes 20% No - To all, in % -
19 1843 31 2329 41 26 39 Yes Yes, definitely 86 86 84 83 81 80 79 66 Reuse of media content by country Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? - To all, in % of « Yes » - Greece GermanyRomania SpainItaly Poland France Czech Republic Mean in the 8 European countries : 81%Yes 32% Yes, definitely
Follow the Harris Interactive news on: Contacts www.harris-interactive.com Facebook Twitter LinkedIn About Harris Interactive… Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and abroad. proposant des approches innovantes, qualitatives et quantitatives, en France comme à l’international. Driven by the energy of passion, inspired by innovation and convinced that the marked is in full mutation, Harris Interactive supports its clients facing new challenges and re-thinks the research profession with them. Since July 2014, Harris Interactive Europe (uniting Harris Interactive France, Germany and UK) has joined ITWP thus allowing this international group to expand its presence in the research field. Jean-Daniel Lévy Head of the Opinion department of Harris Interactive France 01 44 87 60 30 - jdlevy@harrisinteractive.fr

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Copyrights & US tech giants - Expectations in Europe

  • 1. Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France Copyrights & US tech giants What are the expectations in Europe? September 2018 for France
  • 2. Summary Survey methodology P.3 Perception of relations between the EU and the US tech giants P.4 Focus on the protection and remuneration of creators P.14 Media organisations content P.17
  • 3. 3 Survey conducted online from the 24th to the 30th of August 2018. Sample of 1 000 people representative of the French population aged 18 and over, among a European sample of 6 600 people representative of the population aged 18 and over in Czech Republic, France, Germany, Greece, Italy, Poland, Romania and Spain (1 000 in France and 800 in the other countries). Quota method and adjustments applied to: sex, age, socio-professional category / incomes, living area. Survey methodology
  • 4. Perception of relations between the EU and the US tech giants
  • 5. 39 37 34 29 61 63 66 71 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Preserve Do not preserve 66% of French consider that US tech giants do not preserve the fair remuneration of artists in the European countries 5 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % -
  • 6. Views on the role of US tech giants in Europe, detailed by country 6 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 49 53 48 50 39 37 34 29 53 53 49 39 45 39 41 34 Czech Republic France Germany Greece Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries
  • 7. Views on the role of US tech giants in Europe, detailed by country 7 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 48 46 38 37 64 63 57 54 62 58 54 57 47 43 36 40 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Italy Poland Romania Spain
  • 8. According to 65% of French, US tech giants have more power than the European Union 8 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? 65% US tech giants 35% European Union - To all, in % -
  • 9. Perception of the power of US tech giants by country 9 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? - To all, in % « US tech giants » - 626465666767 7778 Italy PolandRomania SpainGreece Czech Republic France Germany Mean in the 8 European countries : 67% US tech giants
  • 10. 76% of French consider that the US tech giants compromise the proper functioning of democracy in Europe 10 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? 76% Compromise 24% Does not compromise - To all, in % -
  • 11. Feeling that US tech giants compromise or not the functioning of democracy in Europe by country 11 47495151 626466 76 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? - To all, in % of « Compromise » - France Czech Republic Greece ItalyGermany Romania Spain Poland Mean in the 8 European countries : 61% Compromise
  • 12. According to 76% of French, internet platforms are not fair when they share their revenues generated by their services with artists and content creators 12 Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? 76% Not fair 24% Fair - To all, in % -
  • 13. 13 4647 63666666 72 76 Perception of unfairness regarding the way internet platforms share the revenue generated by their services with artists and content creators, by country Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? - To all, in % of « Not fair » - France RomaniaCzech Republic ItalyGermany Spain Greece Poland Mean in the 8 European countries : 66% Not fair
  • 14. Focus on the protection and the remuneration of creators
  • 15. 34 54 8 4 Completely in favour Somewhat in favour Somewhat opposed Completely opposed 88% of French approve the implementation of rules to guarantee creators’ protection and remuneration 15 Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? 88% In favour 12% Opposed - To all, in % -
  • 16. 16 17 25 47 34 42 3141 36 Approval of the protection and remuneration of creators, by country Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? - To all, in % of « In favour » - In favour Completely in favour 92 91 89 88 88 86 81 69 Greece PolandItaly SpainRomania France Germany Czech Republic Mean in the 8 European countries : 87%In favour 37% Completely in favour
  • 18. 31 49 15 5 Yes, definitely Yes, somewhat No, not really No, not at all 80% of French think that internet platforms should remunerate media organisations when they reuse their content 18 Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? 80% Yes 20% No - To all, in % -
  • 19. 19 1843 31 2329 41 26 39 Yes Yes, definitely 86 86 84 83 81 80 79 66 Reuse of media content by country Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? - To all, in % of « Yes » - Greece GermanyRomania SpainItaly Poland France Czech Republic Mean in the 8 European countries : 81%Yes 32% Yes, definitely
  • 20. Follow the Harris Interactive news on: Contacts www.harris-interactive.com Facebook Twitter LinkedIn About Harris Interactive… Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and abroad. proposant des approches innovantes, qualitatives et quantitatives, en France comme à l’international. Driven by the energy of passion, inspired by innovation and convinced that the marked is in full mutation, Harris Interactive supports its clients facing new challenges and re-thinks the research profession with them. Since July 2014, Harris Interactive Europe (uniting Harris Interactive France, Germany and UK) has joined ITWP thus allowing this international group to expand its presence in the research field. Jean-Daniel Lévy Head of the Opinion department of Harris Interactive France 01 44 87 60 30 - jdlevy@harrisinteractive.fr