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=Core Concepts and Ad Strats

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Sharen Arriola
Sharen Arriola

Please submit your group research report to me by the end of the period.

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=Core Concepts and Ad Strats
Are reality shows 100% real?
What makes Happy Yipee Yehey different from Eat Bulaga?
Each medium has a unique aesthetic form -its own codes and interpretations -Different media will report the same event, but create different impressions and messages.
personal needs the pleasures or troubles gender family and cultural background
How does media contribute in forming ones character?
proclaim values and ways of life. Explicitly or implicitly convey ideological messages about such issues and values.
Cartoons and video games can affect how children behave. Television can greatly influence the election of a national leader on the basis of image.
A relatively small number of individuals control what we watch, read and hear in the media.
=Core Concepts and Ad Strats
=Core Concepts and Ad Strats
Constructed Has its own rules and creative language. Different people experience the same message differently. Contains values and view points Made to gain power and profit.
MEDIA LITERACY deconstructing these constructions Analyze Study
Advertising is any form of communication intended to promote the sale of a product or service to influence public opinion, to gain political support or to advance a particular cause.
Paid form of public persuasion - To buy, support and believe
What encourages you to patronize a product?
USP Unique Selling Point The Unique Selling Point or USP is the unique quality or feature of the product which the campaign focuses on.
Ivorys unique quality was a result of an accident Harley Procter came up with the name Ivory" while listening to a bible reading at church one morning in 1879 Today, the pure quality remains an effective strategy
=Core Concepts and Ad Strats
BRAND AWARENESS aims to create BRAND RECALL - determines the success of the advertising campaign
Public Service Advertisements advertisements sponsored by private and government agencies which promote value messages PURPOSE?
=Core Concepts and Ad Strats
1. Sex Appeal Sex is used as a hook to catch attention
=Core Concepts and Ad Strats
2. Emotion a. Positive Emotions (E.G. Joy, Happy)
2. Emotion b. Negative Emotions (E.G. Fear)
3. Status Or Snobbery latest models , the most hi-tech qualities, the best performance and will make them appear as necessary .
=Core Concepts and Ad Strats
3. Status Or Snobbery The packaging of the product or the ambiance of its venue suggest a superior status. Other fast food chains offer brewed coffee but Starbucks could make it appear that their coffee is of a better quality.
4. Conformity Slogans like Are You One of Us? are very effective to prey on your need to belong.
5. Economy A special offer.Prices have been slashed. Big savings Special Promos These prey on your desire to save money
5. Economy Free Stuff may be attached with these products making you think youre saving
Is it really free?
6. Excitement, Fun, Novelty & Adventure A stunt, a new wonder, extravagant production numbers.
7. Sensual Gratification The promise of soothing, comfort and pampering All these offer you bodily pleasures
The ambience contribute to a relaxing and soothing environment SENSUAL GRATIFICATION
7. Sensual Gratification Food is made up to look sumptuous Great Taste may be suggested in the visual presentation of the product or the reaction of the models in the ad campaign
Food Styling
8. Authority & Celebrity Characters in lab coats immediately add authority and visual credibility
Nike features prominent celebrities from the sports industry
=Core Concepts and Ad Strats
8. Authority & Celebrity CELEBRITY ENDORSEMENTS Emma Watson, Rihanna, Madonna
Can ads have more than one strategy?
Common Issues in Media 1. Violence 2. Sex and Pornography 3. Stereotypes: Male/Female 4. Alternative Lifestyles 5. Truthfulness
Group Research Form six groups. Assign a leader and an assistant. Each group will be asked to pick one general media issue through drawlots. Come up with a group research on the picked media issue. The research includes a powerpoint presentation (maximum of 7 slides)
Group Research The content of the report should be the following: Assign a task to each member. 1.Title( Specific Media Issue) 2.Scope( What general media issue?) 3. Background and History 4. Target Market/Audience 5. Pros and Cons 6.Suggested Solutions 7.Images/Videos
Group Research Write on a size 4: Members, Leader,Assistant and assigned task to each. Target Media Issue
CRITERIA FOR GRADING: Content.50 Clarity30 Organization..20 Total.100

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=Core Concepts and Ad Strats

  • 2. Are reality shows 100% real?
  • 3. What makes Happy Yipee Yehey different from Eat Bulaga?
  • 4. Each medium has a unique aesthetic form -its own codes and interpretations -Different media will report the same event, but create different impressions and messages.
  • 5. personal needs the pleasures or troubles gender family and cultural background
  • 6. How does media contribute in forming ones character?
  • 7. proclaim values and ways of life. Explicitly or implicitly convey ideological messages about such issues and values.
  • 8. Cartoons and video games can affect how children behave. Television can greatly influence the election of a national leader on the basis of image.
  • 9. A relatively small number of individuals control what we watch, read and hear in the media.
  • 12. Constructed Has its own rules and creative language. Different people experience the same message differently. Contains values and view points Made to gain power and profit.
  • 14. Advertising is any form of communication intended to promote the sale of a product or service to influence public opinion, to gain political support or to advance a particular cause.
  • 15. Paid form of public persuasion - To buy, support and believe
  • 16. What encourages you to patronize a product?
  • 17. USP Unique Selling Point The Unique Selling Point or USP is the unique quality or feature of the product which the campaign focuses on.
  • 18. Ivorys unique quality was a result of an accident Harley Procter came up with the name Ivory" while listening to a bible reading at church one morning in 1879 Today, the pure quality remains an effective strategy
  • 20. BRAND AWARENESS aims to create BRAND RECALL - determines the success of the advertising campaign
  • 21. Public Service Advertisements advertisements sponsored by private and government agencies which promote value messages PURPOSE?
  • 23. 1. Sex Appeal Sex is used as a hook to catch attention
  • 25. 2. Emotion a. Positive Emotions (E.G. Joy, Happy)
  • 26. 2. Emotion b. Negative Emotions (E.G. Fear)
  • 27. 3. Status Or Snobbery latest models , the most hi-tech qualities, the best performance and will make them appear as necessary .
  • 29. 3. Status Or Snobbery The packaging of the product or the ambiance of its venue suggest a superior status. Other fast food chains offer brewed coffee but Starbucks could make it appear that their coffee is of a better quality.
  • 30. 4. Conformity Slogans like Are You One of Us? are very effective to prey on your need to belong.
  • 31. 5. Economy A special offer.Prices have been slashed. Big savings Special Promos These prey on your desire to save money
  • 32. 5. Economy Free Stuff may be attached with these products making you think youre saving
  • 33. Is it really free?
  • 34. 6. Excitement, Fun, Novelty & Adventure A stunt, a new wonder, extravagant production numbers.
  • 35. 7. Sensual Gratification The promise of soothing, comfort and pampering All these offer you bodily pleasures
  • 36. The ambience contribute to a relaxing and soothing environment SENSUAL GRATIFICATION
  • 37. 7. Sensual Gratification Food is made up to look sumptuous Great Taste may be suggested in the visual presentation of the product or the reaction of the models in the ad campaign
  • 39. 8. Authority & Celebrity Characters in lab coats immediately add authority and visual credibility
  • 40. Nike features prominent celebrities from the sports industry
  • 42. 8. Authority & Celebrity CELEBRITY ENDORSEMENTS Emma Watson, Rihanna, Madonna
  • 43. Can ads have more than one strategy?
  • 44. Common Issues in Media 1. Violence 2. Sex and Pornography 3. Stereotypes: Male/Female 4. Alternative Lifestyles 5. Truthfulness
  • 45. Group Research Form six groups. Assign a leader and an assistant. Each group will be asked to pick one general media issue through drawlots. Come up with a group research on the picked media issue. The research includes a powerpoint presentation (maximum of 7 slides)
  • 46. Group Research The content of the report should be the following: Assign a task to each member. 1.Title( Specific Media Issue) 2.Scope( What general media issue?) 3. Background and History 4. Target Market/Audience 5. Pros and Cons 6.Suggested Solutions 7.Images/Videos
  • 47. Group Research Write on a size 4: Members, Leader,Assistant and assigned task to each. Target Media Issue
  • 48. CRITERIA FOR GRADING: Content.50 Clarity30 Organization..20 Total.100