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Key forecast indicators
and financial benchmarks
(all sums are indicated in US dollars, according to the current market price,
with the rounding upwards, the amplitude does not exceed 10%)

1)Investmentandexpenditures
А) INITIAL STAGE
Start-up investments for beginning the activity:
1. Registration of the company (depending on the
jurisdiction and its features), TM, intellectual property,
servers, permits and licensing documentation, other legal
issues - approximately between $ 10 000
and $ 30 000
2. Office rent (initial payments, guarantee) - $ 60,000
3. Purchase of necessary equipment (laptops, furniture,
routers, office and stationery stuff, etc.) - $ 100,000
4. Creating of Identity, corporate style, site
and original graphic materials of the company
- $ 10,000 (in the case of starting the activity before the
recruitment of skillful workers)

5. Creation of the beta- prototype of the IT platform
and mobile application - $ 50,000 (approximate and
initial cost of the base version)
6. Start-up communication and investment and
fundraising campaign - $ 250,000 (promotional tours,
video-rollicks, road shows for investors and donors,
participation in international events and exhibitions, PR
activities, etc.)
7. Other (small decoration stuff, transport, unpredictable
expenditures, etc.) - $ 10 000 -$ 30 000
8. Investments for providing annual full-fledged office
activity + 6 months additionally as "financial security
pillow" (be used only in the case of necessary conditions,
in the planned scenario – would be used as an additional
share capital):

B) PERMANENT OPERATING EXPENSES (PER A MONTH):
- Office rent and related expenditures (utility and operating payments) - $ 20 000 - $ 30 000
- Development and support of the IT platform – $20 000 - $ 50 000
- Tax payments and other financial obligations (depending upon income, excluding taxes on FOPs (Man enterpreuner)
and credit payments - they should be close to zero) - $ 10 000 - $ 30 000

- The team salary (gross, together with taxes and all
other additional charges, the specified average level of
sallary for each work-position is indicated). From
the beginning, due to appropriate structure for 2-4
months from the beginning of the companys’ activity, with
a gradual increase to the specified number:

1)Investmentandexpenditures СЕО:
COO (Executive / Operational Director):
Technical & Product Director:
СІО:
Communications and CSR Director:
Chief Financial Officer:
Director for Development and Global Expansion:
GR director:
IR director:
HR Director:
RD director (recruiting):
Head of Legal Department:
Director of Security Department:
Director of the department of cooperation with
partners (this definition will include also clients)
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
6 000$
Fundraiser : 3500$ х2
Investment Manager / Specialist of attracting
venture capital, investment and loan capital:
4000$ х3
Technical / product experts: 4000$ х5
Partner / Client / Contract Manager: 4000$ х10
Experts for development, analysis and working
on new markets / products: 4000$ х5
IT Professionals: 4000$ х5
7 000$
12 000$
20 000
40 000$
20 000$
20 000$

1)Investmentandexpenditures System Administrator / Technical Support (support and maintenance both for the office and for the company's digital
resources at the star-up activity, its IT platform, mobile application, CRM system and site, further monitoring of the
performance of this function by the outsourcing company): 3500$ х4
PR & creative specialist including official speaker: 3500$ х3
Marketer (brand management, market analyst / customer / environment / product / services / perspectives / creative
quality: 3500$ х2
SMM: 2500$ х2
Digital Marketing expert: 3500$ х2
Office Administrator: 1500$ х3
HR Manager: 3500$ х4
14 000$
10 500$
7 000$
5 000$
7 000$
4 500$
14 000$

Accountant-manager: 3500$(головний)+2500$
Writer/Copywriter (multilingual content, with
translation function: 3000$ х2
Graphic designer and illustrator: 3500$ х2
Corporate photographer and video-production
specialist (2 persons - shooting and installation,
partly outsourced): 2500$ + 3500 + 3000
6 000$
6 000$
7 000$
9 000$
Recruiter (including search / management
options for freelancers involved and cloud
solutions: 3500$ х3
Administrative manager (processing,
purchases, quality control): 3500$ х3
Lawyer: 3500$ х3
Security officers (including cybersecurity):
3500$ + 3000$ + 3000$
10 500$
10 500$
10 500$
9 000$

Together per a month, the Wages (Salary fund):
Approximately $ 200,000 - $ 300,000 (we will count by
the meridian model: 250,000 - since not all the staff
will work from the beginning, the implementation of
linear positions will be made step by step)
(Total for 12 months: Approximately $ 3,000,000
Together for 12 months + 6 months of "financial
pillow": approximately $ 5,000,000)
With the development of the company and the
emergence of new customers, the quantity of linear
managers working with partners / consumers, IT and tech
and product specialists will grow first of all.
With the start of geographical expansion - the opening of
additional branches - local offices in other countries /
cities. In addition to wages, all employees will be
additionally involved in the option program.

- Communication and marketing activity
(absence of ordered and paid materials, a resource for creating video-content, participation in exhibitions, organization of events,
PR events, international attractions, representation expenses, work with the opinion of leaders, POS materials, etc.
Of course, it is not obligatory to use the
whole monthly budget, in the case of the
moment we don’t spend the monthly
budget - funds are accumulated as a
financial reserve). - $ 150,000
- Other
(investments for the development and
expansion of activities, contractors' fees,
administrative expenses, telephone fees,
business trips, bying office stuff,
transport and representation expenses,
unpredictable small payments, etc. Of
course, it is not obligatory to use the
whole monthly budget, in the case of the
moment we don’t spend the monthly
budget - funds are accumulated as a
financial reserve). - $ 150,000

TOTAL
PER A MONTH
(beginning from 2-4 month):
500��000 – 650��000$
FOR 12 MONTHS
+6 months of financial pillow:
10��000��000 – 12��000��000 $
FOR 12 MONTHS
6��000��000 – 8��000 000

Project activity
On order to implement the project
activity and products / services of the
company to clients (roof power plants,
charging, etc.) we should spend
attracted grant or loan financing)

1)Investmentandexpenditures 9. Cost of creating the first prototypes (due to exit plan,
the exit and real projects should be financed by grant or
credit money. But , we should take into consideration, we
will implement the projects by share capital in the case of
the most negative scenario.
Just now, the cost of production of a single 1kW of electricity
is about 1 thousand dollars, 1mW – approximately 1 million
dollars. The cost of electricity storage systems is at the
appropriate level.
Very important moment - the cost of the needed
components is constantly decreasing, which will increase
the profitability of the products, but we will mentioned and
calculate all numbers due to the most negative scenario
(when they will not decrease, and the price of one kW will
not increase, and group discount will be not take
consideration);
As an indicative prototype, we recommend to create 10-15
objects of different directions as the company's version of
the product (accent on b2b, but also at least two working
variants should be for the cottage, OTG, condominium
apartments, united territorial community, apartments) with
a total power of 1-3 mW, which means value of 2-5 millions
of dollars.
Cost of the charging station is 300-1000 dollars, depending
upon the power, technical characteristics and brand (it is
suggested to choose individually, under the owner of the
electric car and his individual request).
In the case of own generation / accumulation of 3-5
thousand, depending on power, it is proposed to create
about 50-100 charging stations / complexes of each type,
which together will cost a sum of 100-200 thousands
dollars
We need to spend $ 3-5 million together for the
creation of primary products for consumers and
existing prototypes ("show room" for potential
investors and customers).

Total amount of initial investment
and financial support for 12-18 months:
(Total for 12 months + 6 months of "financial pillow + initial basic costs
+ primary prototype products)
= 15��000��000$

2.Operatingincomeand
profitabilityofthecompany Income:
If we will choose Ukraine as a primary market for the
company, then the current price of 1kW of electricity
fluctuate from 0.03 to 0.08 dollars. We should mention
that the price is higher for legal entities and the
development of b2b direction is a priority.
With a very high probability, it can be said about the
growth of electricity and gas cost (in this case, electricity
will be a serious competition for heating), but we will take
into consider the most negative scenario, for which the
cost of 1kW will not increase.

profitabilityofthecompany
Profitability and the EBITDA of the enterprises:
Today, one 1 kW of installed generation will generate about 1000
KW / h per a year, depending upon the location and weather
conditions and will bring about 50-100 dollars of income per year.
Due to these data - 1 mW will earn 50-100 thousand dollars (with a
tendency to a minor increase along with a power, because of
reduced cost due to the effect of scale.
Operating costs are minimal and will be covered by the cost of the
equipment supplier (as an option to buy a lot and long-term work),
or by the client’s expense as a basic fixed subscription option and
access to the IT platform with its solutions and options (depending
on the size and kind of an object, it will be flexible)
In order to increase the profitability of the company, fix its
profitability and opportunities for intensive development and by the
cost of donor funds involved in venture / equity capital (various
stages, including IPOs) and / or interest-free loans Surely, just now it
is the widespread and even trendy practical.
In order to cover the basic operational monthly expenses of the
company, we must operate facilities with a total capacity not less
than - 100 mW (we take into consideration the smallest, most
negative indicator of income from 1 mW, since we plan to deliver the
service by 20% below the market value.
In order to maintain the payback rate of fixed capital and maintain
the profitability at the average annual level of 7-12%, the company
has to develop exponentially, increasing its own power of at least
100 MW during the first 3 years, to at least 300 MW during the next
two, and no less than 1 gW per year during the next 5 years.
Electric charges will generate approximately from 15 till 40 dollars
per customer per a month, it means - they will have a 3-4 year
return on investments (ROI) with a further 20-35% EBITDA (but the
share of this revenue will be no more than 10% total revenue and
will be actually niche, related service)
More detailed information about planned prices and service
options are described in the document with the basic
concept of the company.

profitabilityofthecompany ROI period of investments:
It will depend on both the sales structure / customer and
the percentage of funds involved in the implementation
of the donor financing, which will not require a refund.
According to the conservative scenario, this term will last
8-12 years, for an optimistic 4-7 years.

profitabilityofthecompany
Forecast for the capitalization and cost of assets:
It will consist of existing power, prevalence and popularity of the IT platform, brand value and other components
(including additional services), but for the general understanding, we will use the most negative scenario when the
company's value is deducted without multipliers and is actually equal to the available power. We plan that the
company's own power (+ its assets) should be not less than 1 GVT in the period of 5-6 operations’ years, the market
capitalization should be not less than 1 000 000 000 $ (1 billion USD), therefore the planned rate of return on initial
investment will be in a range of 3-10 times multiplicity over 6 years, or 50% -150% per a year.

3.Additional,includingnon-marketfactorsfor
themonetizationofthecompany'sactivitiesandrevenues. IT platform will bring the system's growing cash flow and
profits in the period 3-4 years after the start of working.
Also it will develop the better contact with its customers
by expanding services, at significantly better service than
electricity sales.
Payments from corporations, cities and countries for
emission reductions, contributions to decarbonising the
economy, improving the quality of life, preserving the
environment, reducing the level of illnesses, etc. can be a
significant source of income. According to today's level, it
may be the amount that doubles revenues.
You can find more detailed information about these
options and aspects in the document with the general
concept of the company.
Cofounder&Partner
+38 067 501 78 20
kirill.patrick@gmail.com
facebook.com/kirill.patrick
linkedin.com/in/kirillpatrick

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