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CORPORATE
BLOGGING
TOPICS:-
 Corporate Blogging
1. Advantages
2. Disadvantages
 Competitor Blogs
1. Objectives
2. Guidelines
WHAT IS A 'BLOG ?
 A type of Social Media  frequently updated, personal website.
 Abbreviated Version of 'weblog.
 Maintain ongoing chronic of info.
 Focuses on a particular topic.
CORPORATE BLOGGING
 Blogosphere doubles every 5.5 months.
 Approximately 40,000 corporate blogs exist.
 Benefits
1. Presenting information without filters
2. Amplify marketing messages
3. Allow direct connection with online communities
4. Have more human feel
ADVANTAGES OF BLOGS
 Facilitate direct interaction between company and customers:
1. Manage transparency of company
2. Contain content which reflect current events
3. Generally tell a story
4. Create creditability
 Help exposure on the internet:
1. Bypass complicated processes
2. Generate incoming links
3. Lead to increased performance on search engines
DISADVANTAGES OF BLOGS
 Much Planning Is Needed Before Launch
 Non-supporters can post negatively.
 Corporate Blogs fail when:
1. There are no clear objectives set.
2. There are unrealistic expectations and resource allocation for the blog.
3. The writers are not sourcing content for the long term.
4. There is no feedback mechanism established.
COMPETITOR BLOGS
 The Nature Conservancy
1. Cool Green Science
 Sierra Club
1. Taking the Initiative
 Defenders of Wildlife
1. My Yellowstone Wolves
OBJECTIVES OF BLOGS
 Maintain current supporter base
 Seek out potential customers
 Find company talent
 Gain positive media attention
BLOG GUIDELINES
 Content:
1. Personal experience postings
2. Important news items
3. Carter Roberts | CEO
4. Job openings listed
THANKYOU
- PRATHAM MHATRE

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CORPORATE BLOGGING.pptx

  • 2. TOPICS:- Corporate Blogging 1. Advantages 2. Disadvantages Competitor Blogs 1. Objectives 2. Guidelines
  • 3. WHAT IS A 'BLOG ? A type of Social Media frequently updated, personal website. Abbreviated Version of 'weblog. Maintain ongoing chronic of info. Focuses on a particular topic.
  • 4. CORPORATE BLOGGING Blogosphere doubles every 5.5 months. Approximately 40,000 corporate blogs exist. Benefits 1. Presenting information without filters 2. Amplify marketing messages 3. Allow direct connection with online communities 4. Have more human feel
  • 5. ADVANTAGES OF BLOGS Facilitate direct interaction between company and customers: 1. Manage transparency of company 2. Contain content which reflect current events 3. Generally tell a story 4. Create creditability Help exposure on the internet: 1. Bypass complicated processes 2. Generate incoming links 3. Lead to increased performance on search engines
  • 6. DISADVANTAGES OF BLOGS Much Planning Is Needed Before Launch Non-supporters can post negatively. Corporate Blogs fail when: 1. There are no clear objectives set. 2. There are unrealistic expectations and resource allocation for the blog. 3. The writers are not sourcing content for the long term. 4. There is no feedback mechanism established.
  • 7. COMPETITOR BLOGS The Nature Conservancy 1. Cool Green Science Sierra Club 1. Taking the Initiative Defenders of Wildlife 1. My Yellowstone Wolves
  • 8. OBJECTIVES OF BLOGS Maintain current supporter base Seek out potential customers Find company talent Gain positive media attention
  • 9. BLOG GUIDELINES Content: 1. Personal experience postings 2. Important news items 3. Carter Roberts | CEO 4. Job openings listed