Corporate Communication - Important Facts
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Corporate Communication is described by some experts as framework in which all communication specialists, namely Marketing, Organizational and Management integrate the totality of the organizational message, thereby helping to define the Corporate Image as means to improve corporate performance
Corporate Communication - Important Facts
- 3. DEFINITION Corporate communication is a strategic tool for the contemporary corporation to gain a competitive advantage over its Competitors. Corporate Communications collectively refers to the communication processes that are meant for corporate or Business Corporate Communication is described by some experts as framework in which all communication specialists, namely Marketing, Organizational and Management integrate the totality of the organizational message, thereby helping to define the Corporate Image as means to improve corporate performance.
- 5. Corporate communication encodes & promotes A strong Corporate culture A coherent Corporate identity A reasonable Corporate philosophy A genuine sense of Corporate citizenship An appropriate & professional relationship with Media. Quick & responsible ways of communicating in Crisis An understanding of communication tools & Technologies Sophisticated approach to Global communication.
- 10. Components of Corporate Communication Corporate branding Corporate responsibility Corporate reputation Crisis communications Internal/employee communications Investor relations Public relations: issues management and media relations
- 11. Corporate Branding A corporate brand is the perception of a company that unites a group of products or services for the public under a single name, a shared visual identity, and a common set of symbols. The process of corporate branding consists creating favorable associations and positive reputation with both internal and external stakeholders.
- 12. Corporate Responsibility Corporate responsibility , corporate citizenship, sustainability, and even conscious capitalism are some of the terms bandied about the news media and corporate marketing efforts as companies jockey to win the trust and loyalty of constituents. Corporate responsibility (CR) constitutes an organizations respect for societys interests, demonstrated by taking ownership of the effects its activities have on key constituencies including customers, employees, shareholders, communities
- 13. Corporate reputation Reputation are overall assessments of organizations by their stakeholders. They are aggregate perceptions by stakeholders of an organization's ability to fulfill their expectations, whether these stakeholders are interested in buying the company's products, working for the company, or investing in the company's shares.
- 14. Crisis communications Crisis communication is sometimes considered a sub- specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of a number of other scenarios involving the legal, ethical, or financial standing of the entity.
- 15. Public relations: issues management and media relations The role of the public relations specialist, in many ways, is to communicate with the general public in ways that serve the interests of the company. PR therefore consists of numerous specialty areas that convey information about the company to the public, including sponsorships, events, issues management and media relations. When executing these types of activities, the PR Specialist must incorporate broader corporate messages to convey the companys strategic positioning.
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