2. ? Class Today
¨C Introductions
¨C Syllabus
¨C Corporate Environmental Management
Background
¨C Keith Coulter?
¨C Video on Industrial Ecology
3. Me
-Joe Sarkis
- Professor of Operations and
Environmental Management
- 6-7 years here
- Many interests (OM, Env, IS,
Marketing, Accounting,
Finance¡.etc.).
4. You
? Your School Background
? Your Work Background
? Environmental Issues that you have
faced at work or anywhere else
5. Syllabus
? We will look at how companies deal
with environmental issues.
? Today will be readings and brief
introduction into some issues.
? Next few classes will focus on
environmental issues in a number of
functional areas for organizations.
6. Breakdown of grade
? 1 Team Case Write-up
- 30%
? 1 Team Industry Evaluation
- 30%
? Case Executive Summaries
- 20%
? Class Preparation and Participation
- 20%
7. Schedule
? Each Week a new case. Case
questions on web-site.
? One change to schedule ¨C In Two
Weeks ¨C Polaroid Case.
? Let us take a look at website syllabus.
9. Basic Philosophical Elements and
Issues of the Environment
? The Litany
? Global Problems
¨C Global Warming - Warmest Years on Record
¨C Ozone Depletion - Big Hole in Atmosphere
¨C Species Decimation
? Regional Problems
¨C Deforestation
¨C Acid Rain
¨C Water Pollution - Rivers, Lakes
? Local Problems
¨C Pesticides - Hazardous Materials
¨C Waste Disposal
10. Basic Philosophical Elements and
Issues of the Environment
? Are these concerns realistic?
? Are some more realistic than others?
? How serious are they?
? What are some example implications
for business? For these problems?
11. Changes in the Environment:
The Master Equation
EI = Population x x
GDP EI
Person unit of per capita GDP
EI = Environmental Impact
GDP = Gross Domestic Product
Population = Population Concerns
GDP/PERSON = Affluence Concerns
EI/Unit of Per Capita GDP = Technological Concerns
What Alternatives Exist to Manage EI Here?
What areas Does Commoner think we should focus upon?
Paul Ehrlich?
12. Environmental
Consciousness
? What is man¡¯s role with nature?
¨C Take Dominion over it? Dualistic?
? What is meant by that?
¨C Nature exists to serve humans
? anthropomorphic view
? is environment in ¡°profit¡± equation?
? In calculation of ¡°national¡± accounts?
¨C Linear ¡°Design¡± of production.
? What is it and why might it no longer be applicable?
13. Stages of
Environmental Concern
? Conservation
? Use resources wisely - nature¡¯s utility is in its service to
humans
? Preservation
? Leave certain areas alone - nature has intrinsic value
? Protection
? pollution control - protect humans
? Sustainability
? global perspective, ¡°sustainable growth¡± (pg. 17), and equity.
? What is the basic theory behind equity and sustainability?
14. Ecology
? Analysis and evaluation can be carried out
at many levels
? Individual Organism
? Population (individuals of same species)
? Community
? Ecosystem - non-biological (abiotic) integration.
? Biomes - grouping of ecosystems
? Analogy to organizations and business?
15. Management Theory and the
Environment
? Anthropocentric Theories
¨C Ethics and stuff.
¨C Economic
¨C Corporate Social Responsibility
? Stakeholder
? Normative
? Social Contract
? Green Management Theories
¨C Ecocentricism
¨C Adjusted Stakeholder
¨C Sustainablity
¨C Resource Based Theory
16. Environmental Ethics and
Business
? Western Society - Objectifies Nature
¨C Locke - ¡°Something in a state of nature
has no economic value and is of no utility
to the human race¡±
? Ethics - a concern with actions and
practices directed to improving the welfare
of people.
? What are the environmental implications of
this statement?
17. Economic
Fundamentalism and
Ethics
? The corporate social responsibility of a
business is to increase profit. - M. Friedman
? Those things that cannot be traded on the
market have no value.
? Where does the environment fit in these
definitions for environmental ethics?
18. Corporate Social
Responsibility
? What is it?
? By doing socially responsible things,
businesses better human life.
? Supposedly ..good ethics is good business.
? Is this true?
? Is enlightened self interest a good way to
push this?
19. Incorporating Environment into
Management Theory
? Environmental Ethics is a starting point.
¨C Expanding ethics to include nature.
¨C What is the difficulty in doing this?
¨C What does the Biocentric ethic say
(Goodpaster?)
? Biocentrism
¨C Natural objects have intrinsic value and morally
considerable in their own right.
¨C Deep Ecology nature has an ethical status at
least equal to humans.
20. Environmental Strategy
Concepts and Development
? Four Readings related to Business Strategy
and the Environment
¨C Porter and van der Linde
¨C Walley and Whitehead
¨C Respondents to Walley and Whitehead
¨C Stuart Hart
? What is meant by Win-Win?
21. Green and Competitive: Ending
the Stalemate
? What stalemate?
? Regulation and the Environment a good thing for
organizations? Traditional vs. New thought?
? Pollution = Inefficiency
¨C Resource Productivity? Why is this important?
¨C How does this argument relate to quality initiatives?
¨C How might TQM work with Environmental programs?
? Innovation¡¯s role with Environment and
Competitiveness
¨C Two innovation types
? End-of-pipe
? Prevention
? Examples?
? Does Regulation drive innovation?
22. Green and Competitive: Ending
the Stalemate
? Why is Regulation needed for Innovation?
¨C A market drive may be needed to aid innovation.
¨C What is meant by the ¡°rarely see $10 bills on the
ground?¡±
¨C Inexperience causes a barrier to environmental
innovation.
¨C Organizational inertia is a barrier
¨C What to do?
23. Green and Competitive: Ending
the Stalemate
? Environmental Innovation Friendly
Regulations
? Create pressure that motivates companies to innovate.
? Make sure regulations improve environmental quality
? Alert and educate companies about ineffeciencies and
areas for technological improvement
? improve likelihood that innovations are environmentally
friendly
? create demand for environmental improvement
? level the playing field making sure every one makes
environmental investments
24. Green and Competitive: Ending
the Stalemate
? What needs to be done Overall?
¨C Remove ¡°Static¡± thinking (organizations)
¨C Make Regulations less adversarial more cooperative
¨C Less specific regs¡.address ¡°whats¡± let organizations worry
about ¡°hows¡±
¨C Managers need to realize that environmental improvement is
a competitive opportunity. (org)
¨C Make environmental decisions internal¡.not just delegated
to adversarial external parties (org)
¨C resource-productivity rather than pollution control model
must govern decision making (org)
25. Green and Competitive: Ending
the Stalemate
? What do they recommend to
managers?
¨C Measure direct and indirect environmental
impacts (can¡¯t manage what you don¡¯t measure).
¨C Learn to recognize the opportunity cost of
underutilized resources
¨C create bias in favor of innovation based,
productivity enhancing solutions
¨C develop proactive relationships with
regulators/environmentalists.
26. It¡¯s Not Easy Being
Green
? Should win-win be at the core of an
organization¡¯s environmental strategy?
? Yes? Why?
? No? Why not?
? Do they say let¡¯s go back to the old
ways?
¨C What should be maintained?
27. It¡¯s Not Easy Being
Green
? Two era¡¯s of environmental management
? (Fisher and Schot)
? resistant adaptation
? embracing environmental issues with no innovation
? win-win derived from second era.
? Tradeoffs -Where are the tradeoffs?
? What is meant by low-hanging fruit?
? Where to make innovations? Is rabbit-out-of-the-hat
a way to solve problems?
28. It¡¯s Not Easy Being
Green
? What is the ¡°trade-off¡± zone?
? What is the value based approach?
? What framework do they recommend?
¨C What is ¡°The Triage Framework?¡±
¨C Does it make sense?
¨C Does it help to more efficiently and effectively
guide environmental spending?
29. Which way?
? Not all win-win opportunities are insignificant (Clarke)
? more efficiency in regulatory system still needed
(Clarke)
? more strategic vision, not operational as win-win
assumes. (Clarke)
? Are regulations good/bad for competitiveness?
(somewhere in between).(Stavins)
? What about the rest of the world? (Greeno)
? Are they short-sighted? (Bavaria)
? Regulations inefficient and political (Cairncross)
? Porter¡¯s arguments were for both sides,
regulators/industry (Esty) etc.
? Anything interesting of note that you found?
30. Green Management Theories
Resource based view of firm (Hart)
making the environment a strategic and competitive part of
the firm.
Three categories
PP
Product Stewardship
Sustainable development
Should not only be theory..but actual normative practice.
31. ? In 1995
¨C What did consumers think of businesses and
environmentalism? Were they doing better? Were
they doing enough?
¨C What do you think consumers feel?
Corporate Behavior and Reputation
? A Couple Questions:
¨C Is Corporate Environmentalism a Fad?
¨C Is Corporate Environmentalism a Conspiracy?