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Corporate Guest Speaker for UPM Final Sem Students - MASTER of CORP. COMM PROGRAM 2014

Sharifah Zannurain Al Khred
Sharifah Zannurain Al Khred

Corporate Talk Discussion Topic on - " CORPORATE COMMUNICATION IN ATHLETE ENDORSEMENT: CHALLENGES AND OPPORTUNITIES". Thanks to Ain Arjuna for inviting me as Guest Speaker and To All the former Final Sem MASTER OF CORP. COMM PROGRAM 2014, Especially Dr.Mohd Nizam Osman for considering my presence as Guest Speaker.

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Corporate Communication in Athlete Endorsement: Challenges and Opportunities Special Thanks to EVENING TALK WITH SHARIFAH ZANNURAIN AL KHRED Managing Director TALK Global Network Appreciation: Management of Faculty of Modern Languages & Communication Academic Staff Communication Department Master of Corporate Communication Students Organized by: Final Semester Students Master of Corporate Communication Programme Universiti Putra Malaysia (UPM) 16th December 2014
Advisor Dr.Mohd Nizam Osman Director Celemans Hj Kasim Secretary Ain Arjuna Aziz Zaman Emcee Mohd Afiq Mohamad Zaki Moderator Mohd Haniff Hashim Publicity & Nurliyana Kamilah Promotion Logistic Mohd Haniff Hashim Food & Mohd Afiq Mohamad Zaki Beverages Public Relations Ain Arjuna Aziz Zaman Programme Book Nurliyana Kamilah & Invitations Media Marian Anak Awor Committee MembersQuotes of the Day "Advertising is saying you're good. PR is getting someone else to say you're good." - Jean Louis Gass辿e
Notes Event Itinerary Evening Talk 2:00 P.M. Students Registration Arrival of Guest Speaker 2:15 P.M. Doa Recital Welcome Speech by Advisor; Dr. Mohd Nizam Osman 2.30 P.M. Talk Session by Guest Speaker; Sharifah Zannurain Al Khred 3.30 P.M. Q & A Session 3.45 P.M. High Tea 4.00 P.M. End
Ms. Sharifah Zannurain Al Khred The Guest Speaker Dr. Mohd Nizam Osman The Advisor Dr. Mohd Nizam Osman Advisor/Coordinator Special Topics in Corporate Communication Seminar First Semester, 2014/2015 Sharifah Zannurain Al Khred is the Managing Director of TALK (The AL Khairids) Global Network and a dynamic Branding & Communications Specialist with extensive experiences. She manages personal branding for celebrities and icons, and creates business plan for artist management of the respective prominent public figures. Currently, Sharifah Zannurain Al Khred manages Sports Marketing and athlete development program for Malaysia's Professional Boxer; Farkhan "Tiger" Haron (FTH) and conceptualized the rebranding of boxing sports via National Mission "Boxing For Malaysia!" that includes developing FTH sports personality brand, promoting boxing, managing Pro-boxers and sports development program. She is also a Founder of Malaysia Professional Boxing Association (MPBA). Sharifah Zannurain Al Khred obtained her Diploma in Public Administration from UiTM Malacca and has more than 12 years professional working experiences in Marketing and Public Relations field including being a Corporate Relations Officer and the Secretariat of 1Malaysia Around The World (1RTW), Publicist at Malaysia Book of Records, Public Relations Executive at PNB Darby Park Executive Suites as well as an Advertising and Promotions Executive at NAZA Bikes Sdn Bhd previously. She also contributes expertise in NGOs namely, Malaysia Media Foundation (MyMediaF), Woman's Voice Foundation (YASNITA) and World Muslimah Foundation (WMF). Firstly, I wish to congratulate the organizing committee comprising of final semester students in the Master of Corporate Communication Programme for having successfully organize the Special Topics in Corporate Communication Seminar this semester (First Semester, 2014/2015). The main objectives of the Special Topics in Corporate Communication seminar are: i) to provide the platform for key figures in the corporate and media agencies to share their views and experiences on corporate and media related issues to the audience of the seminar and ii) to enable the organizing committee comprising of final semester students to gain first hand experience in events management. The theme of this semester seminar is Corporate Communication in Athlete Endorsement: Challenges and Opportunities. The theme and the topic of this evening seminar is indeed a very important and strategic topic which discusses the role and discipline of corporate communication in athlete endorsement. Athlete endorsement may not be a common topic of discussion within the communication discipline, including corporate communication. It is therefore important for all of us to understand what is meant by athlete endorsement and how does corporate communication facilitates the endorsement of athletes within the local community and globally. The strategic application of corporate communication can provide accurate and strategic information about the achievements of our national athletes and this would not only enhance the morale of the athletes concerned, but more importantly it can promote recognition of the countrys achievement in sports internationally. Malaysia has gained world recognition in terms of its achievement in sports, especially in badminton, squash, hockey and others. Achievements such as these should be sustained and should be publicized internationally. This requires precision in terms of communication and accuracy of information is indeed important to ensure the achievement of the national athletes are publicized nationally and internationally. Finally, I am sure the participants of this semesters seminar will gain valuable information and insights on the theme and topic of the seminar. I am sure new information has been obtained which may trigger a more in-depth inquiry and new sets of questions for future research in the topics being discussed. I wish to sinerely thank the speaker of this semesters seminar for being so willing to share her views and experiences on the topic of the seminar, I also wish to thank the management of the Faculty of Modern Languages and Communication, the academic staff of the Department of Communication, UPM, the organizing committee and the participants of this semesters seminar as well as all those who have all worked very hard to make this seminar a reality. Thank you.

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Corporate Guest Speaker for UPM Final Sem Students - MASTER of CORP. COMM PROGRAM 2014

  • 1. Corporate Communication in Athlete Endorsement: Challenges and Opportunities Special Thanks to EVENING TALK WITH SHARIFAH ZANNURAIN AL KHRED Managing Director TALK Global Network Appreciation: Management of Faculty of Modern Languages & Communication Academic Staff Communication Department Master of Corporate Communication Students Organized by: Final Semester Students Master of Corporate Communication Programme Universiti Putra Malaysia (UPM) 16th December 2014
  • 2. Advisor Dr.Mohd Nizam Osman Director Celemans Hj Kasim Secretary Ain Arjuna Aziz Zaman Emcee Mohd Afiq Mohamad Zaki Moderator Mohd Haniff Hashim Publicity & Nurliyana Kamilah Promotion Logistic Mohd Haniff Hashim Food & Mohd Afiq Mohamad Zaki Beverages Public Relations Ain Arjuna Aziz Zaman Programme Book Nurliyana Kamilah & Invitations Media Marian Anak Awor Committee MembersQuotes of the Day "Advertising is saying you're good. PR is getting someone else to say you're good." - Jean Louis Gass辿e
  • 3. Notes Event Itinerary Evening Talk 2:00 P.M. Students Registration Arrival of Guest Speaker 2:15 P.M. Doa Recital Welcome Speech by Advisor; Dr. Mohd Nizam Osman 2.30 P.M. Talk Session by Guest Speaker; Sharifah Zannurain Al Khred 3.30 P.M. Q & A Session 3.45 P.M. High Tea 4.00 P.M. End
  • 4. Ms. Sharifah Zannurain Al Khred The Guest Speaker Dr. Mohd Nizam Osman The Advisor Dr. Mohd Nizam Osman Advisor/Coordinator Special Topics in Corporate Communication Seminar First Semester, 2014/2015 Sharifah Zannurain Al Khred is the Managing Director of TALK (The AL Khairids) Global Network and a dynamic Branding & Communications Specialist with extensive experiences. She manages personal branding for celebrities and icons, and creates business plan for artist management of the respective prominent public figures. Currently, Sharifah Zannurain Al Khred manages Sports Marketing and athlete development program for Malaysia's Professional Boxer; Farkhan "Tiger" Haron (FTH) and conceptualized the rebranding of boxing sports via National Mission "Boxing For Malaysia!" that includes developing FTH sports personality brand, promoting boxing, managing Pro-boxers and sports development program. She is also a Founder of Malaysia Professional Boxing Association (MPBA). Sharifah Zannurain Al Khred obtained her Diploma in Public Administration from UiTM Malacca and has more than 12 years professional working experiences in Marketing and Public Relations field including being a Corporate Relations Officer and the Secretariat of 1Malaysia Around The World (1RTW), Publicist at Malaysia Book of Records, Public Relations Executive at PNB Darby Park Executive Suites as well as an Advertising and Promotions Executive at NAZA Bikes Sdn Bhd previously. She also contributes expertise in NGOs namely, Malaysia Media Foundation (MyMediaF), Woman's Voice Foundation (YASNITA) and World Muslimah Foundation (WMF). Firstly, I wish to congratulate the organizing committee comprising of final semester students in the Master of Corporate Communication Programme for having successfully organize the Special Topics in Corporate Communication Seminar this semester (First Semester, 2014/2015). The main objectives of the Special Topics in Corporate Communication seminar are: i) to provide the platform for key figures in the corporate and media agencies to share their views and experiences on corporate and media related issues to the audience of the seminar and ii) to enable the organizing committee comprising of final semester students to gain first hand experience in events management. The theme of this semester seminar is Corporate Communication in Athlete Endorsement: Challenges and Opportunities. The theme and the topic of this evening seminar is indeed a very important and strategic topic which discusses the role and discipline of corporate communication in athlete endorsement. Athlete endorsement may not be a common topic of discussion within the communication discipline, including corporate communication. It is therefore important for all of us to understand what is meant by athlete endorsement and how does corporate communication facilitates the endorsement of athletes within the local community and globally. The strategic application of corporate communication can provide accurate and strategic information about the achievements of our national athletes and this would not only enhance the morale of the athletes concerned, but more importantly it can promote recognition of the countrys achievement in sports internationally. Malaysia has gained world recognition in terms of its achievement in sports, especially in badminton, squash, hockey and others. Achievements such as these should be sustained and should be publicized internationally. This requires precision in terms of communication and accuracy of information is indeed important to ensure the achievement of the national athletes are publicized nationally and internationally. Finally, I am sure the participants of this semesters seminar will gain valuable information and insights on the theme and topic of the seminar. I am sure new information has been obtained which may trigger a more in-depth inquiry and new sets of questions for future research in the topics being discussed. I wish to sinerely thank the speaker of this semesters seminar for being so willing to share her views and experiences on the topic of the seminar, I also wish to thank the management of the Faculty of Modern Languages and Communication, the academic staff of the Department of Communication, UPM, the organizing committee and the participants of this semesters seminar as well as all those who have all worked very hard to make this seminar a reality. Thank you.