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Corporate presentation on derma

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Sudipto Haldar
Sudipto Haldar

This document discusses strategies for marketing dermatology products to doctors. It recommends selecting high-growth brands and focusing marketing efforts on key opinion leader doctors. The document analyzes different product categories based on their growth and value, identifying "star" brands that are high value and high growth. It suggests focusing on categories like hair care, anti-acne, and sunscreen products. The strategies propose a new molecular approach, combination products, attractive packaging, iPad promotions, incentives, and implementing plans to achieve the goal of becoming number one in dermatology.

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By SUDIPTO HALDAR
Leadership In Dermatology Register the Brand name Into Doctors mind Deliver Best Quality product as per the Industry Customer compliance
Focus on Derma Select The High Value Concentrated Approach to The High Growth Brand Dermatologist P1 Brand Selection For the Right Customer Select the KOL,LOL Giving major Thrush to doctors as per the the selected Brand potential basis
Select The High Potential Market (as per ORG) Seasonal SKU Variation & Price factor Make the high productive brand as a Build Brand Launch the new product to bridge the need gap Continuous Doctor wise Visit Plan & Follow up Product Availability
LOW VALUE HIGH GROWTH(QUESTIONS) HIGH VALUE HIGH GROWTH (STARS) LOW VALUE LOW GROWTH(DOG) HIGH VALUE LOW GROWTH (CASH COW)
QUETSIONS STARS EMOLLIENTS,PROTECTIVES DERMA IMMUNOMODULATORS. OTH.DERMATOLOGICAL PREP. DRUGS FOR ALOPECIA DEMELANIZING AGENTS SUNSCREENS CORTICO+ANTIFUNG.COMB. CORT.+ SALICYLIC ACID SCABICIDES MEDICATED DRESSINGS CORT.+ANTIFUNG+ANTIINF.CO MELANIZING AGENTS TOP.ANTIBIOTICS PLAIN SYSTEMIC,GRISEOFULVIN ANTISEPTIC,DISINFECTANT TOP.SULPHONAMIDES PLAIN ANTIACNE PREPARATIONS ANTIBIOTICS+SULPHON. CORTICOSTEROIDS+ANTIINF.C SALICYLATE COMB EXCL CORT ANTIFUNG. SYST. EX.GRIS. ANTIVIRALS CORTICOSTEROIDS PLAIN OTHER CORTICOSTE ROID COMB ANTIPRURITICS ANTIFUNGAL,DERMATOLOGICAL ANTI-WRINKLE HAIR CARE/ANTIDANDRUFF PR COAL TAR,SULPHUR,RESOR. ANTIBIOTICS+ANTIFUNGAL Growth CICATRIZANTS EX.DRESSNG. DOG CASH COW Value
Hair Care Anti Acne Sunscreen Iron & Ca Anti Diabetic Anti Bacterial Anti allergic Antifungal Antioxidant Dry Skin Pain Management Anti Ulcer Steroids
New Molecular level Approach Covering High Value High Growth Market Come out with new Combination Convince the customer with Clinical Trial Aspect Attractive Packaging Concept for New & Old Product
Unique I-Pad Promotion Strategic Inputs /Campaigns Brand Incentive Scheme(if applicable)
Hard Work Strong Belief Implementation
BE THE NO.1 IN DERMATOLOGY

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Corporate presentation on derma

  • 2. Leadership In Dermatology Register the Brand name Into Doctors mind Deliver Best Quality product as per the Industry Customer compliance
  • 3. Focus on Derma Select The High Value Concentrated Approach to The High Growth Brand Dermatologist P1 Brand Selection For the Right Customer Select the KOL,LOL Giving major Thrush to doctors as per the the selected Brand potential basis
  • 4. Select The High Potential Market (as per ORG) Seasonal SKU Variation & Price factor Make the high productive brand as a Build Brand Launch the new product to bridge the need gap Continuous Doctor wise Visit Plan & Follow up Product Availability
  • 5. LOW VALUE HIGH GROWTH(QUESTIONS) HIGH VALUE HIGH GROWTH (STARS) LOW VALUE LOW GROWTH(DOG) HIGH VALUE LOW GROWTH (CASH COW)
  • 6. QUETSIONS STARS EMOLLIENTS,PROTECTIVES DERMA IMMUNOMODULATORS. OTH.DERMATOLOGICAL PREP. DRUGS FOR ALOPECIA DEMELANIZING AGENTS SUNSCREENS CORTICO+ANTIFUNG.COMB. CORT.+ SALICYLIC ACID SCABICIDES MEDICATED DRESSINGS CORT.+ANTIFUNG+ANTIINF.CO MELANIZING AGENTS TOP.ANTIBIOTICS PLAIN SYSTEMIC,GRISEOFULVIN ANTISEPTIC,DISINFECTANT TOP.SULPHONAMIDES PLAIN ANTIACNE PREPARATIONS ANTIBIOTICS+SULPHON. CORTICOSTEROIDS+ANTIINF.C SALICYLATE COMB EXCL CORT ANTIFUNG. SYST. EX.GRIS. ANTIVIRALS CORTICOSTEROIDS PLAIN OTHER CORTICOSTE ROID COMB ANTIPRURITICS ANTIFUNGAL,DERMATOLOGICAL ANTI-WRINKLE HAIR CARE/ANTIDANDRUFF PR COAL TAR,SULPHUR,RESOR. ANTIBIOTICS+ANTIFUNGAL Growth CICATRIZANTS EX.DRESSNG. DOG CASH COW Value
  • 7. Hair Care Anti Acne Sunscreen Iron & Ca Anti Diabetic Anti Bacterial Anti allergic Antifungal Antioxidant Dry Skin Pain Management Anti Ulcer Steroids
  • 8. New Molecular level Approach Covering High Value High Growth Market Come out with new Combination Convince the customer with Clinical Trial Aspect Attractive Packaging Concept for New & Old Product
  • 9. Unique I-Pad Promotion Strategic Inputs /Campaigns Brand Incentive Scheme(if applicable)
  • 10. Hard Work Strong Belief Implementation
  • 11. BE THE NO.1 IN DERMATOLOGY