Sony Corporation was founded in 1946 by Masaru Ibuka and Akio Morita. Kazuo Hirai has served as President and CEO since 2012. Sony's vision involves corporate governance, quality products, responsible sourcing, diversity, and technology for sustainability. Sony is known for its consumer products like TVs and phones, as well as professional products for broadcast. The company has received several awards for its environmental policies and contributions to the knowledge economy.
3. President & CEO
Kazuo Hirai
(President & CEO)
Became the President & CEO on 1st April 2012
4. Introduction
Sony Corporation was incorporated on May 7, 1946 as
Tokyo Telecommunications Engineering Corporation.
3rd largest Television manufacturer.
Sony has 1,40,900 workforce.
5. Vision
Management
-Corporate Governance, Compliance
Product Responsibility
-Quality, Service
Responsible Sourcing
-Supply chain, Conflict mineral
Human Resources
-Diversity, Training and Development
Unique Technology
-Technology for Sustainable Development
6. Corporate Overview
Recognised Brand Name
Superior Quality
After sales service
Customer Satisfaction
Innovation
Distribution Network
7. Products
Consumer Products
Home Entertainment
Xperia
Digital Imaging
Personal Entertainment
Others
Professional Products
Broadcast & Professional
8. Awards
Singapore PUB Watermark Award for Outstanding contributions to
water conservation.
Singapore Sustainability Award for Long-term commitment for
environmental policies.
The Knowledge Economy Misters Prize by The Ministry of Knowledge
Economy (Republic of Korea).
Minister of economy, trade and industry award for resource circulation
technology & system
9. Distinctions
Sony ranked 5th as The Worlds Most Reputable
Companies of 2014 by Forbes.
Sony is ranked 105th on the 2014 list of Fortune Global 500.
Sony ranked 4th as Brand Dependence Index by UTA Brand
Studio.
Sony ranked 9th as Global Top 100 Champion Brands by
APCO Worldwide.