As consumers we have a growing expectation that the companies who are manufacturing the goods we are purchasing are consistently changing their processes to come closer to 100% sustainability. Where does the consumer fit into the quest for sustainability?
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4. THE ESTEE LAUDER COMPANIES
INC.
(SUSTAINABILITY,2018) (ESTEE STORY, 2017)
Over 25 prestige
brands
2017 net sales
$11.82 billion
Products sold in
150 countries
46,000
employees global
42% US
workforce consists
of minorities
Females make up
84% of
worldwide
workforce
2016 88.5%
recycling rate
Empower host
communities
5. SUSTAINABLE PALM OIL
RSPO
LOREAL PURCHASES 74,000 TONS OF PALM OIL AND PALM
OIL DERIVATIVES
SINCE 2010 100% OF THE PALM OIL LOREAL PURCHASES
MEETS RSPO STANDARDS
2014 BEGINS TO MAP DERIVATIVE SUPPLY CHAIN
EMPOWERS SMALL FARMERS
(AUTHENTICITY,2010) (LOREAL,2018)
6. LEGO
HEADQUARTERED IN DENMARK
FOUNDED 1932
COMMITTED TO LEAVING THE
WORLD A BETTER PLACE
PROACTIVELY SUPPORTS
CHILDRENS RIGHTS
SUPPLIER EXPECTATIONS
CLIMATE CHANGE
(LEGO,2015) (MARKET OUTLOOK, 2015)
8. IKEA LIKE EVERYONE ELSE, I HAD BECOME A SLAVE TO THE IKEA
NESTING INSTINCT. IF I SAW SOMETHING CLEVER LIKE THE
COFFEE TABLE IN THE SHAPE OF A YIN AND YANG,I HAD TO HAVE
IT. I WOULD FLIP THROUGH CATALOGS AND WONDER, WHAT
KIND OF DINING SET DEFINES ME AS A PERSON? I HAD IT ALL.
EVEN THE GLASS DISHES WITH TINY BUBBLES AND
IMPERFECTIONS, PROOF THEY WERE CRAFTED BY THE HONEST,
SIMPLE, HARD-WORKING INDIGENOUS PEOPLES OF WHEREVER
(FINCHER, 1999).
10. FOCUS POINTS
SUSTAINABLE LIVING
IKEAS PRODUCTS
NO HARMFUL CHEMICALS
EMPOWER THROUGH EDUCATION
PRODUCT LIFESPAN
PURE WATER AND AIR
RENEWABLE ENERGY IN HOUSEHOLDS
CLIMATE
!00% SUSTAINABLE SEAFOOD AND
COTTON
100% WOOD AND PAPER BY 2020
PHASE OUT USE OF VIRGIN FOSSIL
PLASTIC
END DEPENDENCE ON FOSSIL FUELS BY
2030
(IKEA,2018)
SOCIETY
CODE OF CONDUCT
EMBRACING VULNERABLE GROUPS
PAYING A FARE WAGE
OPEN AND AFFIRMING WORKPLACE AND
SUPPLIERS
REFUGEE INCLUSION PROGRAM
12. REFERENCES
LACHAPELLE, D., & CALLAWAY, N. (2009). HOTEL LACHAPELLE. NEW YORK: BULFINCH PRESS.
FINCHER, D., PALAHUNIAK, C., & UHLS, J. (DIRECTORS). (1999). FIGHT CLUB[TRANSCRIPT]. UNITED
STATES: 20TH CENTURY FOX.
"AUTHENTICITY" THEME OF SUSTAINABLE COSMETICS SUMMIT.(EVENT RECAP). (2010). GLOBAL
COSMETIC INDUSTRY, 178(6), 14.
L'ORAL TAKES PALM OIL SUSTAINABLE SOURCING ONE STEP BEYOND. (2018, APRIL 23). RETRIEVED
JUNE 16, 2018, FROM HTTPS://SHARINGBEAUTYWITHALL.LOREAL.COM/INNOVATING/ACHIEVING-
ZERO-DEFORESTATION/LOREAL-TAKES-PALM-OIL-SUSTAINABLE-SOURCING-ONE-STEP-BEYOND
13. REFERENCES
SUSTAINABILITY. (2018). RETRIEVED JUNE 16, 2018, FROM
HTTPS://WWW.ELCOMPANIES.COM/OUR-COMMITMENTS/SUSTAINABILITY
RESPONSIBLE RESOURCES. (2015, SEPTEMBER 24). RETRIEVED JUNE 16, 2018, FROM
HTTPS://WWW.LEGO.COM/EN-US/ABOUTUS/RESPONSIBILITY/ENVIRONMENTAL-
LEADERSHIP/RESPONSIBLE-RESOURCES
MARKET OUTLOOK: BIG BRANDS BECOME BIO-BASED PARTNERS. (2015). FOCUS ON CATALYSTS,
2015(7), 2-3.
PONZI, L., FOMBRUN, C., & GARDBERG, N. (2011). REPTRAK(TM) PULSE: CONCEPTUALIZING AND
VALIDATING A SHORT-FORM MEASURE OF CORPORATE REPUTATION. CORPORATE REPUTATION
REVIEW, 14(1), 15-35.
14. REFERENCES
THE ESTE STORY. (2017, JULY 25). RETRIEVED JUNE 17, 2018, FROM
HTTPS://WWW.ELCOMPANIES.COM/WHO-WE-ARE/THE-LAUDER-FAMILY/THE-ESTEE-STORY
REPORT: SLOW PROGRESS TOWARD SUSTAINABLE DEVELOPMENT GOALS. (2017, MAY 01).
NONPROFIT BUSINESS ADVISOR, P. 6.
PALAZZO, G. (2018). DOWNLOAD SUBTITLES AND CLOSED CAPTIONS (CC) FROM YOUTUBE.
RETRIEVED JUNE 17, 2018, FROM HTTP://WWW.YOUSUBTITLES.COM/RESPONSIBLE-
CONSUMPTION-THE-SOFT-POWER-OF-STORY-TELLING-GUIDO-PALAZZO-AT-TEDXLAUSANNE-
ID-481249