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Editor's Notes

• #7: Photos don’t tell a story. I don’t know if these are volunteers, employees, paid help? Be careful with your visuals. They should tell a story.
• #8: Call to action? Are you targeting employees or customers with these posts? Not clear.
• #9: No clear CTA No amplification Limited engagement
• #12: Add
• #15: Lot a talk about LinkedIn—no one is really reading, only sales people, etc.
• #19: Add
• #21: Add
• #24: Post photos that best captured the mission—follow @habitatforhumanity and tag #habitatphotocontest The winner was awarded a spot as a volunteer at the 31st Jimmy & Rosalynn Carter Work Project in Dallas, TX.
• #25: 137,000+ pics on IG with #onlyinmn tag
• #31: Asked four influencers/travel bloggers/IGers to each day 10 days to visit one part of the state and document their exp via IG.
• #35: Periscope users shared their livestreams on Twitter 1.5 million times from March through May 22 (1,510,709, to be exact) Meerkat livestream URLs were shared on Twitter��1,521,424 times��during the same period According to data from Nuvi For reference there woud be 15 BILLION tweets sent during the same two-month period. Meerkat’s total brand awareness is at 9% and Periscope’s is only at 6%. Brands are a little skittish—big risk; brand guidelines; anytime there’s live video involved http://contently.com/strategist/2015/07/06/the-explosive-growth-of-online-video-in-5-charts/?utm_source=TCSdaily&utm_medium=email&utm_campaign=online_video_growth
• #36: HOWEVER, brands are using Periscope and Meerkat to connect with customers and give them behind-the-scenes looks.
• #38: Or, using it with contests to gin up awareness
• #41: https://www.youtube.com/watch?v=eq1dmuUXogQ Mtn Dew using VR and Oculus Rift to give fans the experience of snowboarding or skateboarding with their favorite boarders (in Brooklyn in 2014 and at Vail a few weeks ago at US Snowboarding Champs)
• #42: Oladipo used Glass to document his NBA Draft experience. First-person storytelling—big opportunity for brands as the tech gets better in the years ahead (Glass was recently shelved—but most think they’ll be back)
• #43: And finally, a GREAT use of VR here from Victory Motorcyles using it at a trade show in CHI to allow people to ride a bike—many for the first time. Nearly 300 people took Victory’s Oculus Rift drive through the desert 92% of them had never tried the technology before and 63% had never even heard of it. A key stat: 75% of the participants had never ridden a Victory motorcycle.
• #44: General Mills using Oculus Rift to show millennials more about the GM corporate campus (tours)
• #45: http://www.startribune.com/general-mills-recruits-millennials-with-gopro-goggle-tour/327721891/
• #47: Many companies are still using LinkedIn this way—not that there’s a ton wrong with this in small doses.
• #48: It is not uncommon for many corporate executives’ LinkedIn profiles to look like this. Sorry, Medtronic.
• #49: I couldn’t even find Omar Ishrak, the Medtronic CEO on LinkedIn (meanwhile, he is tweeting)
• #51: Smart: UPS is promoting content created by its internal “influencers” who are publishing on LinkedIn (Alan Gershenhorn – Chief Commercial Officer at UPS)
• #52: Smart: Target using Jeff Jones personal LinkedIn account to share company messages (in a more personal way) during a time of difficulty/responding to a big news story.
• #53: Smart: Companies using CEOs to share company messages to reach employees in a different way.
• #54: Smart: Company CEOs like AmFam’s Jack Salzwedel using LinkedIn to publish and share views to reach customers and employees (few CEOs doing this)