The famous Cosmopolitan Pre-School required to revamp their logo after years of a successful business. The new logo required to be in line with the old yet have the twist with new fundamentals for students and parents to look upon. School Logos that are supposed to be able to be rendered from uniforms to calendars to even school flags.
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Cosmopolitan Pre-School Logo Rewamp
1. LOGO
Variant
Op,on
&
New
Ra,onal
for
Cosmopolitan
School
31st
MARCH
-‐
2018
By
Digital
Picasso
2. The
Brief
• Do
not
re-‐design
the
Logo
completely
• Parents,
Students
are
use
to
seeing
the
logo
since
20yrs
• The
new
logo
should
look
preGy
much
similar
• It
should
just
have
a
few
changes
that
add
meaning
and
dynamism
to
the
old
logo
8. Proposed
Variant
No
2
Phoenix
and
the
Globe
A
mythical
bird
that
never
dies,
the
phoenix
flies
far
ahead
to
the
front,
always
scanning
the
landscape
moving
beyond
the
distant
space.
The
world
is
a
small
place
for
the
aspira,ons
and
dreams
of
our
young
achievers.
That
is
why
the
Phoenix
has
its
wings
spread
beyond
the
globe.
Symmetry,
Balance,
Harmony
9. Proposed
Variant
No
2
3-‐A
Composi,on
Our
MoGo:
Aim.
Achieve.
Aspire.
Is
best
depicted
with
the
resemblance
of
the
3-‐A
Composi,on
that
also
visually
refers
to
the
North
of
a
compass.
Knowing
where
north
is
allows
the
other
direc,ons
to
be
determined
as
well.
At
Cosmopolitan
School:
Our
MoGo
is
our
North
Aim
Achieve
Aspire
10. Proposed
Variant
No
2
Sheaf
of
Wheat
The
sheaf
of
wheat
represents
harvest,
fer,lity,
hard
work,
prosperity
&
respect.