ݺߣ

ݺߣShare a Scribd company logo
LOGO	
 Variant	
 Op,on	
 	
 
&	
 New	
 Ra,onal	
 for	
 	
 
Cosmopolitan	
 School	
 	
 
31st	
 MARCH	
 -­‐	
 2018	
 
By	
 Digital	
 Picasso
The	
 Brief	
 	
 
	
 
•  Do	
 not	
 re-­‐design	
 the	
 Logo	
 completely	
 
•  Parents,	
 Students	
 are	
 use	
 to	
 seeing	
 the	
 logo	
 since	
 20yrs	
 	
 
•  The	
 new	
 logo	
 should	
 look	
 preGy	
 much	
 similar	
 
•  It	
 should	
 just	
 have	
 a	
 few	
 changes	
 that	
 add	
 meaning	
 
and	
 dynamism	
 to	
 the	
 old	
 logo
Previous	
 /	
 Old	
 Logo
Proposed	
 Variant	
 Op,on	
 	
 
&	
 Ra,onal	
 for	
 	
 
Cosmopolitan	
 School
Proposed	
 Variant	
 No	
 1
Proposed	
 Variant	
 No	
 2
Proposed	
 LOGO	
 Ra,onal
Proposed	
 Variant	
 No	
 2	
 
	
 
	
 
Phoenix	
 and	
 the	
 Globe	
 
	
 	
 
	
 A	
 mythical	
 bird	
 that	
 never	
 dies,	
 the	
 phoenix	
 
flies	
 far	
 ahead	
 to	
 the	
 front,	
 always	
 scanning	
 
the	
 landscape	
 moving	
 beyond	
 the	
 distant	
 
space.	
 
	
 	
 
The	
 world	
 is	
 a	
 small	
 place	
 for	
 the	
 aspira,ons	
 
and	
 dreams	
 of	
 our	
 young	
 achievers.	
 	
 	
 
	
 	
 
That	
 is	
 why	
 the	
 Phoenix	
 has	
 its	
 wings	
 spread	
 
beyond	
 the	
 globe.	
 
	
 	
 
Symmetry,	
 Balance,	
 Harmony
Proposed	
 Variant	
 No	
 2	
 
	
 
	
 
3-­‐A	
 Composi,on	
 
	
 	
 
Our	
 MoGo:	
 Aim.	
 Achieve.	
 Aspire.	
 Is	
 best	
 
depicted	
 with	
 the	
 resemblance	
 of	
 the	
 3-­‐A	
 
Composi,on	
 that	
 also	
 visually	
 refers	
 to	
 the	
 
North	
 of	
 a	
 compass.	
 	
 
	
 	
 
Knowing	
 where	
 north	
 is	
 allows	
 the	
 other	
 
direc,ons	
 to	
 be	
 determined	
 as	
 well.	
 
	
 	
 
At	
 Cosmopolitan	
 School:	
 Our	
 MoGo	
 is	
 our	
 
North	
 
Aim	
 
Achieve	
 
Aspire
Proposed	
 Variant	
 No	
 2	
 
	
 
	
 
Sheaf	
 of	
 Wheat	
 
	
 	
 
The	
 sheaf	
 of	
 wheat	
 represents	
 harvest,	
 
fer,lity,	
 hard	
 work,	
 prosperity	
 &	
 respect.
Proposed	
 LOGO	
 Ra,onal
Proposed	
 Variant	
 No	
 2	
 
	
 
	
 
Sheaf	
 of	
 Wheat	
 
	
 	
 
The	
 sheaf	
 of	
 wheat	
 represents	
 harvest,	
 
fer,lity,	
 hard	
 work,	
 prosperity	
 &	
 respect.
Thank	
 You

More Related Content

Cosmopolitan Pre-School Logo Rewamp

  • 1. LOGO Variant Op,on & New Ra,onal for Cosmopolitan School 31st MARCH -­‐ 2018 By Digital Picasso
  • 2. The Brief •  Do not re-­‐design the Logo completely •  Parents, Students are use to seeing the logo since 20yrs •  The new logo should look preGy much similar •  It should just have a few changes that add meaning and dynamism to the old logo
  • 4. Proposed Variant Op,on & Ra,onal for Cosmopolitan School
  • 8. Proposed Variant No 2 Phoenix and the Globe A mythical bird that never dies, the phoenix flies far ahead to the front, always scanning the landscape moving beyond the distant space. The world is a small place for the aspira,ons and dreams of our young achievers. That is why the Phoenix has its wings spread beyond the globe. Symmetry, Balance, Harmony
  • 9. Proposed Variant No 2 3-­‐A Composi,on Our MoGo: Aim. Achieve. Aspire. Is best depicted with the resemblance of the 3-­‐A Composi,on that also visually refers to the North of a compass. Knowing where north is allows the other direc,ons to be determined as well. At Cosmopolitan School: Our MoGo is our North Aim Achieve Aspire
  • 10. Proposed Variant No 2 Sheaf of Wheat The sheaf of wheat represents harvest, fer,lity, hard work, prosperity & respect.
  • 12. Proposed Variant No 2 Sheaf of Wheat The sheaf of wheat represents harvest, fer,lity, hard work, prosperity & respect.