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Dr. Andree C. Swanson, EdD, MHR, MAOM
Randy Braidfoot, MS, CFP速
Ashford University
The Code of Ethics and Professional
Responsibility of the Certified Financial Planner
Board of Standards sets forth three principles
that clearly identify the requirement to possess
or obtain a high level of emotional intelligence.
Researchers sought to discern if there was a
need among CERTIFIED FINANCIAL
PLANNER practitioners for a better
understanding of emotional intelligence so
they could better fulfill the requirements of the
Code requirements.
The outcome of the research demonstrated
that there is a need for emotional intelligence
training.
   The capacity to
     perceive emotions,

     assimilate emotion-related feelings,

     understand the information of those emotions

     manage them


                              (Mayer , Caruso, & Salovey, 1999)
Costa rica presentation v2
   The CERTIFIED FINANCIAL PLANNER
    designation is recognized as the Gold
    Standard of the financial planning industry
    when it comes to being a competent planner.
   Within the Code of Ethics and Professional
    Responsibility of the Certified Financial Planner
    Board of Standards, high principles are
    established to maintain the professionalism and
    integrity of the certification marks (CFPBS,
    2013).
   Within three of the seven principles of the
    Code are indications that suggest
    practitioners possess or obtain a high level of
    emotional intelligence to meet the Code
    requirements (CFPBS, 2013).
Costa rica presentation v2
   The significance of this study relates directly
    back to the Code of Ethics and Professional
    Responsibility of the Certified Financial
    Planner Board of Standards, Inc.
   Competence includes:
     the wisdom to recognize the limitations of that
      knowledge
     referring to another professional when necessary.
   Many studies have been published on how
    individuals with high emotional intelligence can
    enhance and increase the potential for positive
    outcomes.
   The completion of the proposed study may
    positively benefit the field of financial planning
    and in a greater sense may significantly change
    the landscape of communications and
    relationships in both business and academia as a
    whole.
SurveyMonkey
   Conducted a pilot
    study
   Conducted a survey
   Used Survey Monkey
   Analyzed results
   Published data
Costa rica presentation v2
   Surveyed 36 Certified
    Financial Planners
     Feb 2013
     23 males
     12 females
       1 skipped this question
Years in the CFP Field



 1 - 3 years = 3
 4  9 years = 12
 10  14 years = 7
 15  19 years = 5
 20 or over = 8




(Swanson & Bradifoot, 2013, p. 4)
Number of CFPs who
have heard of EI


In question 1, all 36
participants were
Certified Financial
Planners and in
question 2, the
majority of the
respondents 24 of 36
(66.7%) had heard of
emotional
intelligence, although
only 12 (33.0%) had a
clear understanding
of the meaning of
emotional
intelligence.


                         (Swanson & Bradifoot, 2013, p. 4)
CFPs who have a clear
understanding of EI


In question 3, 14 (38.9%) of the 36
participants strongly agreed or
agreed that they had a clear
understanding of emotional
intelligence. Nine (25.0%)
participants strongly disagreed
or disagreed that they
understood emotional
intelligence. Fifteen (41.7%)
participants were neutral. One
would consider if an individual
were asked if they understood a
topic and they responded as
neutral, the response would
indicate they did not understand
the topic, although this cannot
be verified. Because of this, the
question is left for interpretation
as approximately 42% of the
participants responded neutrally.     (Swanson & Bradifoot, 2013, p. 5)
Believe EI will be
useful


In question 7, 29
(80.6%) of the 36
participants strongly
agree or agreed that
EI would be useful in
their work as a
financial planner.

The blue and orange
section depict those
that strongly agree
(orange) and agree
(blue).


                        (Swanson & Bradifoot, 2013, p. 5)
Believe EI will improve
their performance


In question 9, 30
(83.4%) of the 36
participants strongly
agree or agreed that
EI would improve
their performance.

The blue and orange
section depict those
that strongly agree
(orange) and agree
(blue).



                          (Swanson & Bradifoot, 2013, p. 5)
   Principle 2  Objectivity
     Provide professional services objectively .
   Principle 3  Competence
     Maintain the knowledge and skill necessary to
     provide professional services competently .
   Principle 4  Fairness
     Be fair and reasonable in all professional
     relationships. Disclose conflicts of interest .

                                 (Swanson & Bradifoot, 2013, pp. 1 -2)
 Based on the CFP Board of Ethics statements
  on the previous slide
and
 The results of the survey show that
     CFPs are aware of Emotional Intelligence (EI)
     CFPs understand that learning more about EI will
     benefit them

     A need exists to implement EI training in the
              field of financial planning.
http://www.uws.edu.au/bioelectronics_neuroscience/bens/postgraduate
   Investigate the appropriate      Seek permission from
    level of emotional                the Certified Financial
    intelligence needed to            Board to use their
    become a better Certified         membership as a
    Financial Planner                resource
    practitioner.                    Apply this to other
   Conduct a qualitative             countries
    Delphi study to assess,
    through the use of expert
    CFPs (identified in this
    study), the appropriate
    levels of training required
    in emotional intelligence.

                                      (Swanson & Bradifoot, 2013, p. 8)
http://www.forskningsradet.no/servlet/Satellite?c=Nyhet&pagename=nanomat%2FHovedsidemal&c
id=1253969771853
 97% of the respondents         Over 85% positive
  claimed they have               response was received
  experienced a situation         to the question on
  with an emotional               establishing Emotional
  distraught client.              Intelligence as part of
 75% responded that              the primary curriculum
  they desire Emotional           for financial planners.
  Intelligence as part of a
  continuing education
  program.
                                  (Swanson & Bradifoot, 2013, p. 8)
The results of this survey strongly indicate
that further study and training for financial
planners is not only warranted but may be
considered essential in the framework of
being a competent planner.

                          (Swanson & Bradifoot, 2013, p. 8)
Dr. Andree Swanson and Randy Braidfoot




                              http://rediscoveringthebible.com/Biographies.html
   Andree Swanson is an assistant professor with
    Ashford University (Denver, Colorado) and adjunct associate professor
    with the College for Financial Planning (Greenwood Village, Colorado).
    Dr. Swanson holds a Doctorate in educational leadership and a Master
    of Arts in organizational management from the University of Phoenix.
    She also holds a Master of Human Relations from the University of
    Oklahoma where she first learned of emotional intelligence. Her work
    experience ranges from office management to corporate training to
    higher education. She has worked for the US government (DoD, USAF,
    & USA), corporations, and higher education.
   Randy Braidfoot is a securities principal and CFP速 practitioner with over
    26 years of experience. He holds a Master of Science in personal financial
    planning from the College for Financial Planning and a Bachelor of Arts in
    mass communications from West Texas A&M University. Braidfoot is
    considered a subject matter expert for the Certified Financial Planner
    Board of Standards where he reviews and creates test questions that are
    used on the certification test. He has volunteered for the past six years as a
    Texas judiciary-approved mediator supporting a quasi-governmental
    agency. In 2011, he was honored as the Mediator of the Year. He has also
    trained and worked as a mediator for the Texas Department of Criminal
    Justice and as a financial specialist in collaborative law cases.
Costa rica presentation v2
Certified Financial Planner Board of Standards Inc (CFPBS).
  (2013). Code of Ethics and Professional Responsibility.
  Certified Financial Planner Board of Standards Inc.
  Retrieved from http://www.cfp.net/learn/codeofethics.asp
Mayer, J., Caruso, D., & Salovey, P. (1999). Emotional
  Intelligence meets traditional standards for an
  intelligence. Intelligence, 27(4), 267-298. Retrieved from
  ProQuest.
Swanson, A., & Braidfoot, R. (2013). An Assessment of
  Emotional Intelligence Understanding in the Field of
  Financial Planning. Internet session presented at the 2013
  Summer Global Conference on Business and Finance
  (GCBF), Costa Rica.
 Braidfoot, R., & Swanson, A. (2013, Jan). Emotional
  intelligence of financial planners in mediation. Global
  Conference on Business and Finance Proceedings, 8(1), 378-
  385. Retrieved January 5, 2013 from
  http://www.theibfr.com/proceedings.htm
 Braidfoot, R. B., & Swanson, A. C. (2013, Jan). Emotional
  intelligence of financial planners in mediation. Internet
  session presented at the 2013 Winter Global Conference
  on Business and Finance (GCBF), Las Vegas, NV.
 Braidfoot, R., & Swanson, A. (2012, Sep). White Paper --
  Emotional Intelligence of Financial Planners. College for
  Financial Planning, Greenwood Village, CO.
  http://www.cffpinfo.com/eBooks/Emot_Int.pdf
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Costa rica presentation v2

  • 1. Dr. Andree C. Swanson, EdD, MHR, MAOM Randy Braidfoot, MS, CFP速 Ashford University
  • 2. The Code of Ethics and Professional Responsibility of the Certified Financial Planner Board of Standards sets forth three principles that clearly identify the requirement to possess or obtain a high level of emotional intelligence.
  • 3. Researchers sought to discern if there was a need among CERTIFIED FINANCIAL PLANNER practitioners for a better understanding of emotional intelligence so they could better fulfill the requirements of the Code requirements.
  • 4. The outcome of the research demonstrated that there is a need for emotional intelligence training.
  • 5. The capacity to perceive emotions, assimilate emotion-related feelings, understand the information of those emotions manage them (Mayer , Caruso, & Salovey, 1999)
  • 7. The CERTIFIED FINANCIAL PLANNER designation is recognized as the Gold Standard of the financial planning industry when it comes to being a competent planner. Within the Code of Ethics and Professional Responsibility of the Certified Financial Planner Board of Standards, high principles are established to maintain the professionalism and integrity of the certification marks (CFPBS, 2013).
  • 8. Within three of the seven principles of the Code are indications that suggest practitioners possess or obtain a high level of emotional intelligence to meet the Code requirements (CFPBS, 2013).
  • 10. The significance of this study relates directly back to the Code of Ethics and Professional Responsibility of the Certified Financial Planner Board of Standards, Inc. Competence includes: the wisdom to recognize the limitations of that knowledge referring to another professional when necessary.
  • 11. Many studies have been published on how individuals with high emotional intelligence can enhance and increase the potential for positive outcomes. The completion of the proposed study may positively benefit the field of financial planning and in a greater sense may significantly change the landscape of communications and relationships in both business and academia as a whole.
  • 13. Conducted a pilot study Conducted a survey Used Survey Monkey Analyzed results Published data
  • 15. Surveyed 36 Certified Financial Planners Feb 2013 23 males 12 females 1 skipped this question
  • 16. Years in the CFP Field 1 - 3 years = 3 4 9 years = 12 10 14 years = 7 15 19 years = 5 20 or over = 8 (Swanson & Bradifoot, 2013, p. 4)
  • 17. Number of CFPs who have heard of EI In question 1, all 36 participants were Certified Financial Planners and in question 2, the majority of the respondents 24 of 36 (66.7%) had heard of emotional intelligence, although only 12 (33.0%) had a clear understanding of the meaning of emotional intelligence. (Swanson & Bradifoot, 2013, p. 4)
  • 18. CFPs who have a clear understanding of EI In question 3, 14 (38.9%) of the 36 participants strongly agreed or agreed that they had a clear understanding of emotional intelligence. Nine (25.0%) participants strongly disagreed or disagreed that they understood emotional intelligence. Fifteen (41.7%) participants were neutral. One would consider if an individual were asked if they understood a topic and they responded as neutral, the response would indicate they did not understand the topic, although this cannot be verified. Because of this, the question is left for interpretation as approximately 42% of the participants responded neutrally. (Swanson & Bradifoot, 2013, p. 5)
  • 19. Believe EI will be useful In question 7, 29 (80.6%) of the 36 participants strongly agree or agreed that EI would be useful in their work as a financial planner. The blue and orange section depict those that strongly agree (orange) and agree (blue). (Swanson & Bradifoot, 2013, p. 5)
  • 20. Believe EI will improve their performance In question 9, 30 (83.4%) of the 36 participants strongly agree or agreed that EI would improve their performance. The blue and orange section depict those that strongly agree (orange) and agree (blue). (Swanson & Bradifoot, 2013, p. 5)
  • 21. Principle 2 Objectivity Provide professional services objectively . Principle 3 Competence Maintain the knowledge and skill necessary to provide professional services competently . Principle 4 Fairness Be fair and reasonable in all professional relationships. Disclose conflicts of interest . (Swanson & Bradifoot, 2013, pp. 1 -2)
  • 22. Based on the CFP Board of Ethics statements on the previous slide and The results of the survey show that CFPs are aware of Emotional Intelligence (EI) CFPs understand that learning more about EI will benefit them A need exists to implement EI training in the field of financial planning.
  • 24. Investigate the appropriate Seek permission from level of emotional the Certified Financial intelligence needed to Board to use their become a better Certified membership as a Financial Planner resource practitioner. Apply this to other Conduct a qualitative countries Delphi study to assess, through the use of expert CFPs (identified in this study), the appropriate levels of training required in emotional intelligence. (Swanson & Bradifoot, 2013, p. 8)
  • 26. 97% of the respondents Over 85% positive claimed they have response was received experienced a situation to the question on with an emotional establishing Emotional distraught client. Intelligence as part of 75% responded that the primary curriculum they desire Emotional for financial planners. Intelligence as part of a continuing education program. (Swanson & Bradifoot, 2013, p. 8)
  • 27. The results of this survey strongly indicate that further study and training for financial planners is not only warranted but may be considered essential in the framework of being a competent planner. (Swanson & Bradifoot, 2013, p. 8)
  • 28. Dr. Andree Swanson and Randy Braidfoot http://rediscoveringthebible.com/Biographies.html
  • 29. Andree Swanson is an assistant professor with Ashford University (Denver, Colorado) and adjunct associate professor with the College for Financial Planning (Greenwood Village, Colorado). Dr. Swanson holds a Doctorate in educational leadership and a Master of Arts in organizational management from the University of Phoenix. She also holds a Master of Human Relations from the University of Oklahoma where she first learned of emotional intelligence. Her work experience ranges from office management to corporate training to higher education. She has worked for the US government (DoD, USAF, & USA), corporations, and higher education.
  • 30. Randy Braidfoot is a securities principal and CFP速 practitioner with over 26 years of experience. He holds a Master of Science in personal financial planning from the College for Financial Planning and a Bachelor of Arts in mass communications from West Texas A&M University. Braidfoot is considered a subject matter expert for the Certified Financial Planner Board of Standards where he reviews and creates test questions that are used on the certification test. He has volunteered for the past six years as a Texas judiciary-approved mediator supporting a quasi-governmental agency. In 2011, he was honored as the Mediator of the Year. He has also trained and worked as a mediator for the Texas Department of Criminal Justice and as a financial specialist in collaborative law cases.
  • 32. Certified Financial Planner Board of Standards Inc (CFPBS). (2013). Code of Ethics and Professional Responsibility. Certified Financial Planner Board of Standards Inc. Retrieved from http://www.cfp.net/learn/codeofethics.asp Mayer, J., Caruso, D., & Salovey, P. (1999). Emotional Intelligence meets traditional standards for an intelligence. Intelligence, 27(4), 267-298. Retrieved from ProQuest. Swanson, A., & Braidfoot, R. (2013). An Assessment of Emotional Intelligence Understanding in the Field of Financial Planning. Internet session presented at the 2013 Summer Global Conference on Business and Finance (GCBF), Costa Rica.
  • 33. Braidfoot, R., & Swanson, A. (2013, Jan). Emotional intelligence of financial planners in mediation. Global Conference on Business and Finance Proceedings, 8(1), 378- 385. Retrieved January 5, 2013 from http://www.theibfr.com/proceedings.htm Braidfoot, R. B., & Swanson, A. C. (2013, Jan). Emotional intelligence of financial planners in mediation. Internet session presented at the 2013 Winter Global Conference on Business and Finance (GCBF), Las Vegas, NV. Braidfoot, R., & Swanson, A. (2012, Sep). White Paper -- Emotional Intelligence of Financial Planners. College for Financial Planning, Greenwood Village, CO. http://www.cffpinfo.com/eBooks/Emot_Int.pdf

Editor's Notes

  • #6: EMOTIONAL INTELLIGENCE DEFINEDEmotional Intelligence (EI) was first used in an English doctoral dissertation in 1983 (Payne, 1983/1986). The term was actually derived prior though in 1966 by B Leuner in a German article titled Emotional Intelligence and Emancipation (translated) to describe women who, because of perceived low Emotional Intelligence, rejected their social roles (Leuner, 1966). Salovey and Mayer (1990) further developed the concept. Emotional Intelligence is the capacity to perceive emotions, assimilate emotion-related feelings, understand the information of those emotions, and manage them (Mayer et al., 1999). The ability to recognize the meanings of emotions and relationships, in addition to reasoning and problem solving on the basis of these emotions is at the core of EI (Mayer et al., 1999).