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Coulee parenting connection(1)

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Michelle Bruder

The document discusses ways for a parenting website to increase engagement and reach including adding a blog, running contests through Rafflecopter, expanding presence on social media platforms like Twitter, Instagram and Pinterest, and redesigning the website for improved usability.

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COULEE PARENTING CONNECTION
Starting a Blog Add a blog feature to website Creates more engagement Gives readers more content to share
Contests Use Rafflecopter to streamline contests
New Platforms - Twitter Engage with parents, brands and journalists Example Tweet: Everything you need for Mother s Day: @LaVidaMassage #MaidLikeNewCleaning #CakeQuakeCustomCakery Enter to win! http://goo.gl/7W8O0A
New Platforms - Instagram A more active platform than Vine for both photo and video sharing Contests #MommyMondays Encourage mothers to post pictures each Monday
New Platforms - Pinterest Pinterest is very popular with mothers for party planning and DIY ideas
Website Redesign A cleaner, more user friendly design

More Related Content

Coulee parenting connection(1)

  • 2. Starting a Blog Add a blog feature to website Creates more engagement Gives readers more content to share
  • 3. Contests Use Rafflecopter to streamline contests
  • 4. New Platforms - Twitter Engage with parents, brands and journalists Example Tweet: Everything you need for Mother s Day: @LaVidaMassage #MaidLikeNewCleaning #CakeQuakeCustomCakery Enter to win! http://goo.gl/7W8O0A
  • 5. New Platforms - Instagram A more active platform than Vine for both photo and video sharing Contests #MommyMondays Encourage mothers to post pictures each Monday
  • 6. New Platforms - Pinterest Pinterest is very popular with mothers for party planning and DIY ideas
  • 7. Website Redesign A cleaner, more user friendly design

Editor's Notes

  • #3: Post approximately one per dayBe sure to engage with readers who comment on blog posts respond to their comments individuallyFeatureReview products and eventsDIY projects, recipesGeneral lifestyle contentPromote giveawaysPosts related to current events and trends E.g. graduation in April, gift giving in DecemberUse the blog to share content that didnt make it into the magazineCan be a more broad scope of content
  • #4: Use Rafflecopter to streamline contestsFree online appEncourages readers to follow and engage on all platforms To gain extra entries, readers must follow different profiles and share contentUse it to streamline current contestsFits in well in a blog post about a product or service reviewCreate widgets to put in blogs, attach to Facebook
  • #5: Use Twitter to promote events from your events calendar and promote giveaways.
  • #6: Hashtag contestsReaders post videos and photos based on a theme/hashtagThe best is chosen to win a contestCreates more user engagement, promotes your magazine to everyone who follows your readersPost photos from feature stories that did not make it to printPost photos related to food and recipes
  • #7: Repin and create pins based of off blog posts and magazine articlesFeature (each is one board)DIY ProjectsHousehold TipsRecipesBirthday Party IdeasHelpful ProductEvents (pins from events you host or attend)