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THE SAVINGS BEHAVIOR 
COUNTRY OVERVIEW 
a representative survey among 
the general population 15+ 
September 2014
Survey design 1 
Research aim 
The present report provides an overview on the results of the 2014 Savings 
Research, investigating in 7 countries people’s behavior, attitudes, motives and 
strategies in regard to saving. 
Detailed results per country are available in separate reports. 
Method/ Sample 
• telephone interviews, nationwide 
• representative for the bankable population, aged 15+ years 
Sample size 
Austria: n = 900 Croatia: n = 500 
Czech Republic: n = 500 Serbia: n = 500 
Slovak Republic: n = 501 Hungary: n = 500 
Romania: n = 515 
Timing 
Interviewing took place in September 2014. 
Trend developments are shown compared to the survey in September 2013. 
Contact 
Research Director 
Ansgar Löhner 
Tel: 0043/ 732 77 22 55 - 208 
mob.: 0043/ 676 9164650 
loehner@imas.at 
Project Executive 
Astrid Heinrich 
Tel: 0043/ 732 77 22 55 - 217 
heinrich@imas.at
The importance of saving 2 
Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for 
you –" 
% 
Austria 
Czech 
Republic 
General population 15+ in - 
Slovak 
Republic 
Hungary Romania Croatia Serbia 
(n=901) (n=500) (n=501) (n=500) (n=515) (n=500) (n=500) 
Putting money away is - 
Very important - 1 
Rather important - 2 
Only somewhat important - 3 
Of minor importance - 4 
Not important at all - 5 
38 
43 
7 
6 
6 
37 
35 
16 
7 
5 
30 
39 
16 
7 
9 
21 
50 
18 
4 
8 
57 
30 
7 
4 
1 
27 
49 
15 
6 
4 
43 
34 
15 
3 
5 
Average 2,1 2,3 2,3 1,6 2,0 2,1 1,9
The importance of saving - Trend 3 
Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for 
you –" 
General population 15+ in - 
+/- Diff. to 2013 % 
Austria 
Czech 
Republic 
Slovak 
Republic 
Hungary Romania Croatia Serbia 
Putting money away is - 
Very important - 1 -1 +2 -1 -2 -1 -4 +3 
Rather important - 2 +1 +2 +1 +7 -2 +2 +0 
Only somewhat important - 3 -2 -1 +3 -4 -1 +0 +0 
Of minor importance - 4 +1 +0 -1 +0 +3 +2 -4 
Not important at all - 5 +1 -2 -1 -1 +1 +1 +1 
Average +0,1 -0,1 +0,0 -0,1 +0,1 +0,1 -0,1
The Top 3 used savings products 4 
Question 2: "What about you, which of the following savings-products do you personally use? Do you personally have a -" 
Austria 
Czech 
Republic 
Slovak 
Republic 
% 
Base: General population 15 + (n=901) (n=500) (n=501) 
Savingsbook, -card 
Gonvernment endorsed 
pension insurance 
Savingsaccount 
Building savings 
Life insurance, capital 
assurance 
Life insurance, capital 
assurance 
Life insurance, capital 
assurance 
Building savings 
Government endorsed 
pension saving 
Hungary Romania Croatia Serbia 
(n=500) (n=515) (n=500) (n=500) 
Life insurance, capital 
assurance 
Gold or other precious 
metals 
Savingsbook, -card, 
-account 
Life insurance 
Savingsbook, - card, - 
account 
Life insurance Life insurance Fixed deposit saving 
Government endorsed 
pension insurance 
Term deposits Building savings A vista 
Optional pension 
Saving products are personally used: 
78 
65 
40 
55 
49 
45 
53 
49 
41 
34 
32 
14 
26 
24 
18 
18 
43 
15 
13 
9 
9 
7
The Top 3 used savings products - Trend 5 
Question 2: "What about you, which of the following savings-products do you personally use? Do you personally have a -" 
+/- Diff. to 2013 
Austria Czech Republic Slovak Republic 
% 
Saving products are personally used: 
Base: General population 15 + 
Savingsbook, -card -3 
Gonvernment endorsed 
pension insurance 
+1 Savingsaccount +4 
Building savings -1 
Life insurance, capital 
assurance 
+2 
Life insurance, capital 
assurance 
+2 
Life insurance, capital 
assurance 
-1 Building savings -2 
Government endorsed 
pension saving 
+2 
Hungary Romania Croatia Serbia 
Life insurance, capital 
assurance 
-1 
Gold or other precious 
metals 
*) 
Savingsbook, -card, 
-account 
+4 Life insurance +0 
Savingsbook, - card, - 
account 
-4 Life insurance +4 Life insurance +1 Fixed deposit saving +0 
Government endorsed 
pension insurance 
-2 Term deposits +2 Building savings +1 A vista -1 
Optional pension +5 
*) Not asked before
Current monthly average savings amount 6 
Question 3: "And how much money do you currently put away? If you do not have a monthly savings plan, please convert it to monthly. Would you 
say you currently save per month -" 
+/- Diff. to 2013 
Savers in - 
Austria 188 € +7 € - - 
Czech Republic 75 € -6 € 2 054 CZK -24 CZK 
Slovak Republic 96 € +6 € - - 
Hungary 49 € +0 € 15 396 HUF +627 HUF 
Romania 41 € +1 € 181 RON +2 RON 
Croatia 60 € +2 € 457 KN +25 KN 
Serbia 35 € -1 € 4 200 RSD +15 RSD 
*) Average exchange rate past 12 months 
Average in EUR Average in local currency 
*) 
*) 
*) 
*) 
*)
Satisfaction with current savings amount 7 
Question 4: "Are you satisfied with the amount you currently are able to save or not? Would you say you are –" 
% 
Austria 
Czech 
Republic 
Slovak 
Republic 
Savers in - 
Hungary Romania Croatia Serbia 
(n=856) (n=456) (n=447) (n=370) (n=358) (n=343) (n=300) 
With current savings amount - 
Very satisfied - 1 
Rather satisfied - 2 
So so -3 
Less satisfied - 4 
Not at all satisfied - 5 
18 
28 
28 
20 
6 
9 
34 
30 
14 
12 
9 
24 
20 
17 
30 
8 
18 
23 
21 
31 
6 
16 
28 
18 
31 
5 
27 
23 
24 
22 
5 
17 
15 
33 
29 
Average 2,7 2,9 3,3 3,5 3,5 3,3 3,6
Satisfaction with current savings amount - Trend 8 
Question 4: "Are you satisfied with the amount you currently are able to save or not? Would you say you are –" 
Savers in - 
+/- Diff. to 2013 % 
Austria 
Czech 
Republic 
Slovak 
Republic 
Hungary Romania Croatia Serbia 
With current savings amount - 
Very satisfied - 1 -1 +1 +0 +1 +0 -2 +0 
Rather satisfied - 2 +0 +2 +0 +1 +3 +0 +5 
So so -3 -4 -8 -7 +4 -5 +7 -3 
Less satisfied - 4 +3 +2 +2 +1 +1 +1 +8 
Not at all satisfied - 5 +1 +2 +5 -6 +1 -5 -11 
Average +0,1 +0,1 +0,1 -0,1 +0,0 +0,0 -0,2
Motivations for saving 9 
Question 5: "All in all, what is your motivation to save money? I will now read to you various possible motivations to put money away. Please always 
tell me if this is personally for you a motivation to save money as well." 
% 
Austria 
Czech 
Republic 
Slovak 
Republic 
Hungary Romania Croatia Serbia 
Personal motivation for saving - (n=856) (n=456) (n=447) (n=370) (n=358) (n=343) (n=300) 
Saveguarding: 
Financial back up, for emergencies 
As an old age pension provision, 
in order to stop working earlier, as 
nursing care insurance 
Purchases: 
So that I can afford something later on 
For smaller and larger acquisitions, 
renovations 
For vacation trip 
Without a special reason 
Savers in - 
87 
45 
29 
63 
28 
5 
94 
66 
70 
66 
20 
2 
95 
47 
66 
65 
29 
2 
81 
45 
22 
53 
13 
1 
90 
40 
56 
63 
34 
3 
81 
23 
24 
34 
17 
6 
72 
24 
43 
36 
22 
7
Motivations for saving - Trend 10 
Question 5: "All in all, what is your motivation to save money? I will now read to you various possible motivations to put money away. Please always 
tell me if this is personally for you a motivation to save money as well." 
Savers in - 
+/- Diff. to 2013 % 
Austria 
Czech 
Republic 
Slovak 
Republic 
Hungary Romania Croatia Serbia 
Personal motivation for saving - 
Saveguarding: 
Financial back up, for emergencies -2 +0 +1 +1 -3 -5 -3 
As an old age pension provision, 
in order to stop working earlier, as 
nursing care insurance 
-2 -2 -4 +0 +0 -6 -4 
Purchases: 
So that I can afford something later on -10 +1 +0 -5 +0 +0 -2 
For smaller and larger acquisitions, 
renovations 
-9 -1 -7 +0 -2 -1 -2 
For vacation trip +0 -7 +0 -6 -2 +7 -3 
Without a special reason +2 +2 +1 +0 +0 -3 -1

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  • 1. THE SAVINGS BEHAVIOR COUNTRY OVERVIEW a representative survey among the general population 15+ September 2014
  • 2. Survey design 1 Research aim The present report provides an overview on the results of the 2014 Savings Research, investigating in 7 countries people’s behavior, attitudes, motives and strategies in regard to saving. Detailed results per country are available in separate reports. Method/ Sample • telephone interviews, nationwide • representative for the bankable population, aged 15+ years Sample size Austria: n = 900 Croatia: n = 500 Czech Republic: n = 500 Serbia: n = 500 Slovak Republic: n = 501 Hungary: n = 500 Romania: n = 515 Timing Interviewing took place in September 2014. Trend developments are shown compared to the survey in September 2013. Contact Research Director Ansgar Löhner Tel: 0043/ 732 77 22 55 - 208 mob.: 0043/ 676 9164650 loehner@imas.at Project Executive Astrid Heinrich Tel: 0043/ 732 77 22 55 - 217 heinrich@imas.at
  • 3. The importance of saving 2 Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for you –" % Austria Czech Republic General population 15+ in - Slovak Republic Hungary Romania Croatia Serbia (n=901) (n=500) (n=501) (n=500) (n=515) (n=500) (n=500) Putting money away is - Very important - 1 Rather important - 2 Only somewhat important - 3 Of minor importance - 4 Not important at all - 5 38 43 7 6 6 37 35 16 7 5 30 39 16 7 9 21 50 18 4 8 57 30 7 4 1 27 49 15 6 4 43 34 15 3 5 Average 2,1 2,3 2,3 1,6 2,0 2,1 1,9
  • 4. The importance of saving - Trend 3 Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for you –" General population 15+ in - +/- Diff. to 2013 % Austria Czech Republic Slovak Republic Hungary Romania Croatia Serbia Putting money away is - Very important - 1 -1 +2 -1 -2 -1 -4 +3 Rather important - 2 +1 +2 +1 +7 -2 +2 +0 Only somewhat important - 3 -2 -1 +3 -4 -1 +0 +0 Of minor importance - 4 +1 +0 -1 +0 +3 +2 -4 Not important at all - 5 +1 -2 -1 -1 +1 +1 +1 Average +0,1 -0,1 +0,0 -0,1 +0,1 +0,1 -0,1
  • 5. The Top 3 used savings products 4 Question 2: "What about you, which of the following savings-products do you personally use? Do you personally have a -" Austria Czech Republic Slovak Republic % Base: General population 15 + (n=901) (n=500) (n=501) Savingsbook, -card Gonvernment endorsed pension insurance Savingsaccount Building savings Life insurance, capital assurance Life insurance, capital assurance Life insurance, capital assurance Building savings Government endorsed pension saving Hungary Romania Croatia Serbia (n=500) (n=515) (n=500) (n=500) Life insurance, capital assurance Gold or other precious metals Savingsbook, -card, -account Life insurance Savingsbook, - card, - account Life insurance Life insurance Fixed deposit saving Government endorsed pension insurance Term deposits Building savings A vista Optional pension Saving products are personally used: 78 65 40 55 49 45 53 49 41 34 32 14 26 24 18 18 43 15 13 9 9 7
  • 6. The Top 3 used savings products - Trend 5 Question 2: "What about you, which of the following savings-products do you personally use? Do you personally have a -" +/- Diff. to 2013 Austria Czech Republic Slovak Republic % Saving products are personally used: Base: General population 15 + Savingsbook, -card -3 Gonvernment endorsed pension insurance +1 Savingsaccount +4 Building savings -1 Life insurance, capital assurance +2 Life insurance, capital assurance +2 Life insurance, capital assurance -1 Building savings -2 Government endorsed pension saving +2 Hungary Romania Croatia Serbia Life insurance, capital assurance -1 Gold or other precious metals *) Savingsbook, -card, -account +4 Life insurance +0 Savingsbook, - card, - account -4 Life insurance +4 Life insurance +1 Fixed deposit saving +0 Government endorsed pension insurance -2 Term deposits +2 Building savings +1 A vista -1 Optional pension +5 *) Not asked before
  • 7. Current monthly average savings amount 6 Question 3: "And how much money do you currently put away? If you do not have a monthly savings plan, please convert it to monthly. Would you say you currently save per month -" +/- Diff. to 2013 Savers in - Austria 188 € +7 € - - Czech Republic 75 € -6 € 2 054 CZK -24 CZK Slovak Republic 96 € +6 € - - Hungary 49 € +0 € 15 396 HUF +627 HUF Romania 41 € +1 € 181 RON +2 RON Croatia 60 € +2 € 457 KN +25 KN Serbia 35 € -1 € 4 200 RSD +15 RSD *) Average exchange rate past 12 months Average in EUR Average in local currency *) *) *) *) *)
  • 8. Satisfaction with current savings amount 7 Question 4: "Are you satisfied with the amount you currently are able to save or not? Would you say you are –" % Austria Czech Republic Slovak Republic Savers in - Hungary Romania Croatia Serbia (n=856) (n=456) (n=447) (n=370) (n=358) (n=343) (n=300) With current savings amount - Very satisfied - 1 Rather satisfied - 2 So so -3 Less satisfied - 4 Not at all satisfied - 5 18 28 28 20 6 9 34 30 14 12 9 24 20 17 30 8 18 23 21 31 6 16 28 18 31 5 27 23 24 22 5 17 15 33 29 Average 2,7 2,9 3,3 3,5 3,5 3,3 3,6
  • 9. Satisfaction with current savings amount - Trend 8 Question 4: "Are you satisfied with the amount you currently are able to save or not? Would you say you are –" Savers in - +/- Diff. to 2013 % Austria Czech Republic Slovak Republic Hungary Romania Croatia Serbia With current savings amount - Very satisfied - 1 -1 +1 +0 +1 +0 -2 +0 Rather satisfied - 2 +0 +2 +0 +1 +3 +0 +5 So so -3 -4 -8 -7 +4 -5 +7 -3 Less satisfied - 4 +3 +2 +2 +1 +1 +1 +8 Not at all satisfied - 5 +1 +2 +5 -6 +1 -5 -11 Average +0,1 +0,1 +0,1 -0,1 +0,0 +0,0 -0,2
  • 10. Motivations for saving 9 Question 5: "All in all, what is your motivation to save money? I will now read to you various possible motivations to put money away. Please always tell me if this is personally for you a motivation to save money as well." % Austria Czech Republic Slovak Republic Hungary Romania Croatia Serbia Personal motivation for saving - (n=856) (n=456) (n=447) (n=370) (n=358) (n=343) (n=300) Saveguarding: Financial back up, for emergencies As an old age pension provision, in order to stop working earlier, as nursing care insurance Purchases: So that I can afford something later on For smaller and larger acquisitions, renovations For vacation trip Without a special reason Savers in - 87 45 29 63 28 5 94 66 70 66 20 2 95 47 66 65 29 2 81 45 22 53 13 1 90 40 56 63 34 3 81 23 24 34 17 6 72 24 43 36 22 7
  • 11. Motivations for saving - Trend 10 Question 5: "All in all, what is your motivation to save money? I will now read to you various possible motivations to put money away. Please always tell me if this is personally for you a motivation to save money as well." Savers in - +/- Diff. to 2013 % Austria Czech Republic Slovak Republic Hungary Romania Croatia Serbia Personal motivation for saving - Saveguarding: Financial back up, for emergencies -2 +0 +1 +1 -3 -5 -3 As an old age pension provision, in order to stop working earlier, as nursing care insurance -2 -2 -4 +0 +0 -6 -4 Purchases: So that I can afford something later on -10 +1 +0 -5 +0 +0 -2 For smaller and larger acquisitions, renovations -9 -1 -7 +0 -2 -1 -2 For vacation trip +0 -7 +0 -6 -2 +7 -3 Without a special reason +2 +2 +1 +0 +0 -3 -1