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Course outline-seo

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farjana tanjil

This document outlines a 24-class, 48-hour course on advanced SEO. The course covers on-page and off-page optimization techniques like keyword research, on-page elements, link building strategies, social media marketing, analytics, and monetization. It includes both theoretical and practical lessons on tools like WordPress, link building tactics, social bookmarking, directory submissions, and using marketplaces like Fiverr and Freelancer. The goal is to teach students all aspects of SEO and help them earn money through optimization and monetization of their sites/blogs.

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Search Engine Optimization (SEO) Standard/ Curriculum Format For Advance SEO Course outline Created by M. Towfiqul Arafat towfiq_arafat@yahoo.com
Name of the Course Total Class Total hours Advance SEO Course 24 Classes 48 hours Class-1 • What is Search Engine Optimization (SEO) • What is Search Engine and why we use Search Engines • Why does my website need SEO • Search Engine Functionally • Order of SEO • Career with SEO Class-2 • The Importance of Networking • The necessity of Branding & Exposure • Can I do SEO for myself or my business? • Setting up and planning for your Targeted Audience to obtain the Maximum Output • Maintaining your Audience by applying the best possible methods to increase networking authority, trust, branding & exposure. • Interacting with your audience to increase the user engagement within your blog or website. Class-3 • What is Keyword Research • Introducing Keyword Research & tools in the market • Find global search volume for specific keyword • Find country based/local search volume for specific keyword • Find the competition of the keyword • Allintitle concept Class-4 • To find the best keyword for SEO • Obtaining the killer concept to analyze the market competition to research keywords • Idea from Search Engine • Having the positive Impact of EMD in terms of ranking • Measuring Keyword Density using some tools & its Calculation formula
• Application and a brief Discussion on Long Tail KWs (LTK) to get more targeted traffic. • Identifying Long tail Keywords. Class-5 • To find topics for blogging • Post & Page creation • Meta description Optimization • Permalink, Comment, Level Optimization • Layout, Navigation & widget setup • Template upload & Edit • Basic, Privacy, Search Preference & Other settings Class-6 • Advance bolgging • Robots Txt • Sitemap generate. • Learning what a Sitemap is • Generating & submitting a sitemap in for Blogger blogs using Google Webmasters • Site Verification Class-7 • Short Exam • Marketplace: Fiverr. Account Opening, Profile Completion Class-8 • Basics of On-Page Optimization • On-Page Optimization elements & factors • Title Tag Optimization • Length • Duplicate issue • Image ALT Tag Class-9 • Making an action plan for an optimized content • Getting an idea on how to write Clever post titles
• Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice • Complete knowledge on Google Panda Update • Know about the different versions of the Update Class-10 • practice & Exam Class-11 • Making of your First blog with Wordpress CMS • Install Wordpress • Important WP plugins Class-12 • Practical and Live Class with Wordpress CMS Class-13 • Off Page Optimization: • Backlink • No-Follow / Do-Follow • Blog Commenting • Knowledge sharing on Yahoo Answers and on other type of Q/A sites Class-14 • Article writing • Reading rules carefully before submitting your articles • Introduction to Guest Blogging/Guest Posting with its importance and SEO benefit. Class-15 • Social Bookmarking and related materials to drive targeted Visitors • Forum Posting: • Different category of Forums • Golden rules and facts of forums • Forum Posting Works and how it’s related to SEO/Link-building
Class-16 • What is Directory Submission and its SEO advantages? • Link Wheel: • What is Link Wheel • Link Building strategy using Web 2.0 Properties • Complete knowledge on Google Penguin Update , how it works, and its impact on bad quality • Know about the different versions of the Update Class-17 • Practice and overview • Exam: Off page Optimization Class-18 • Google Analytics Introduction • The basics to know about Competition Analysis • Find Who Your SEO Competitors Are Class-19 • 1st Page Competitor URLs • Similar Website Ranking • PR of page • Moz Page Authority, Moz Domain Authority • Who Is Domain Age • Putting your findings based on the analysis and your remarks on the SEO competition • Applying the following major Social presence/activity/popularity parameters or signals of Competitor links: Class-20 • Marketplace: Freelancer/Peopleperhour • Exam Class-21 • Introduction Of Social Media • Importance Of Social Media
Class-22 • Create facebook page or groups for business • Fan page boosting and paid Campaign Class-23 • Getting to know how you can earn money using your site/blog • Earn Money from different Platform Class-24 • Final Assessment • Practical Workshop with marketplace
Class-22 • Create facebook page or groups for business • Fan page boosting and paid Campaign Class-23 • Getting to know how you can earn money using your site/blog • Earn Money from different Platform Class-24 • Final Assessment • Practical Workshop with marketplace

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Course outline-seo

  • 1. Search Engine Optimization (SEO) Standard/ Curriculum Format For Advance SEO Course outline Created by M. Towfiqul Arafat towfiq_arafat@yahoo.com
  • 2. Name of the Course Total Class Total hours Advance SEO Course 24 Classes 48 hours Class-1 • What is Search Engine Optimization (SEO) • What is Search Engine and why we use Search Engines • Why does my website need SEO • Search Engine Functionally • Order of SEO • Career with SEO Class-2 • The Importance of Networking • The necessity of Branding & Exposure • Can I do SEO for myself or my business? • Setting up and planning for your Targeted Audience to obtain the Maximum Output • Maintaining your Audience by applying the best possible methods to increase networking authority, trust, branding & exposure. • Interacting with your audience to increase the user engagement within your blog or website. Class-3 • What is Keyword Research • Introducing Keyword Research & tools in the market • Find global search volume for specific keyword • Find country based/local search volume for specific keyword • Find the competition of the keyword • Allintitle concept Class-4 • To find the best keyword for SEO • Obtaining the killer concept to analyze the market competition to research keywords • Idea from Search Engine • Having the positive Impact of EMD in terms of ranking • Measuring Keyword Density using some tools & its Calculation formula
  • 3. • Application and a brief Discussion on Long Tail KWs (LTK) to get more targeted traffic. • Identifying Long tail Keywords. Class-5 • To find topics for blogging • Post & Page creation • Meta description Optimization • Permalink, Comment, Level Optimization • Layout, Navigation & widget setup • Template upload & Edit • Basic, Privacy, Search Preference & Other settings Class-6 • Advance bolgging • Robots Txt • Sitemap generate. • Learning what a Sitemap is • Generating & submitting a sitemap in for Blogger blogs using Google Webmasters • Site Verification Class-7 • Short Exam • Marketplace: Fiverr. Account Opening, Profile Completion Class-8 • Basics of On-Page Optimization • On-Page Optimization elements & factors • Title Tag Optimization • Length • Duplicate issue • Image ALT Tag Class-9 • Making an action plan for an optimized content • Getting an idea on how to write Clever post titles
  • 4. • Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice • Complete knowledge on Google Panda Update • Know about the different versions of the Update Class-10 • practice & Exam Class-11 • Making of your First blog with Wordpress CMS • Install Wordpress • Important WP plugins Class-12 • Practical and Live Class with Wordpress CMS Class-13 • Off Page Optimization: • Backlink • No-Follow / Do-Follow • Blog Commenting • Knowledge sharing on Yahoo Answers and on other type of Q/A sites Class-14 • Article writing • Reading rules carefully before submitting your articles • Introduction to Guest Blogging/Guest Posting with its importance and SEO benefit. Class-15 • Social Bookmarking and related materials to drive targeted Visitors • Forum Posting: • Different category of Forums • Golden rules and facts of forums • Forum Posting Works and how it’s related to SEO/Link-building
  • 5. Class-16 • What is Directory Submission and its SEO advantages? • Link Wheel: • What is Link Wheel • Link Building strategy using Web 2.0 Properties • Complete knowledge on Google Penguin Update , how it works, and its impact on bad quality • Know about the different versions of the Update Class-17 • Practice and overview • Exam: Off page Optimization Class-18 • Google Analytics Introduction • The basics to know about Competition Analysis • Find Who Your SEO Competitors Are Class-19 • 1st Page Competitor URLs • Similar Website Ranking • PR of page • Moz Page Authority, Moz Domain Authority • Who Is Domain Age • Putting your findings based on the analysis and your remarks on the SEO competition • Applying the following major Social presence/activity/popularity parameters or signals of Competitor links: Class-20 • Marketplace: Freelancer/Peopleperhour • Exam Class-21 • Introduction Of Social Media • Importance Of Social Media
  • 6. Class-22 • Create facebook page or groups for business • Fan page boosting and paid Campaign Class-23 • Getting to know how you can earn money using your site/blog • Earn Money from different Platform Class-24 • Final Assessment • Practical Workshop with marketplace
  • 7. Class-22 • Create facebook page or groups for business • Fan page boosting and paid Campaign Class-23 • Getting to know how you can earn money using your site/blog • Earn Money from different Platform Class-24 • Final Assessment • Practical Workshop with marketplace