The document discusses the debate between traditional recruiters and "new school" recruiters around the importance of cover letters. Traditionalists argue that a well-written cover letter can differentiate an applicant and provide a glimpse of their personality and skills not shown in a resume. However, "new school" recruiters focus more on faster applications that can be submitted on mobile devices, where candidates don't have as much time to submit both a cover letter and resume. Ultimately, the author believes that while cover letters may be a dying art form, candidates should write an authentic message in their cover letter to make a strong first impression in just a few words if they choose to include one.