Covering your bases online with free Google online real estate
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The document discusses online marketing strategies for businesses. It covers various areas of "online real estate" including Google search, images, video, apps, maps, and display advertising. It also discusses branding opportunities through remarketing and keeping businesses top of mind. Three must-haves for 2014 are mentioned: having a mobile optimized website, using email marketing, and using Google+ for social media marketing. The presentation aims to teach businesses how to improve their online presence and rankings through various Google tools and strategies.
Covering your bases online with free Google online real estate
- 1. Covering Your Bases Online
- 2. Online marketing guys Turnkey digital agency (specialized SEM) Position 1 website in Google for Online Marketing Company Member and Google Partner R1.8 million in Google Advertising Budgets 60+ clients locally and internationally 3100+ keywords on the first page of Google
- 3. What will I learn today? ? The Google "online real estate¡± available ? Free branding opportunity ? Top of mind and draw visitors back to your website ? 3 things you must have in place for 2014 and beyond
- 4. Online real estate ¨C Google search
- 5. Online real estate ¨C Google image search
- 6. Online real estate ¨C Google video search
- 7. Online real estate ¨C Google apps
- 8. Online real estate ¨C Google maps
- 9. Online real estate ¨C Google earth
- 10. Online real estate ¨C Google display
- 11. Online real estate ¨C Google display
- 12. Online real estate ¨C Youtube
- 13. Online real estate ¨C Youtube trends
- 14. Online real estate ¨C Youtube
- 17. Top of mind - Remarketing
- 18. Top of mind - Remarketing
- 19. 3 must haves for 2014 1. Mobile optimized website
- 20. 3 must haves for 2014 1. Mobile optimized website
- 21. Why mobile? 1. A poor mobile experience will have you penalized in the search engines 2. If visitors battle to navigate they won¡¯t come back ¨C will ruin your brand 3. If you are thinking any social or email marketing then know that more than 50% of traffic will come from a mobile device (wasted money and time)
- 22. 3 must haves for 2014 1. Mobile optimized website 2. Email Marketing
- 23. Email marketing
- 24. 3 must haves for 2014 1. Mobile optimized website 2. Email Marketing 3. Google+
- 25. Google+ 1. Second largest social network in the world ¨C 500k+ users 2. Google+ integrates with Google Local/Maps 3. It¡¯s promoted by the biggest tech platform on the planet 4. Everything you post on Google+ is indexed ¨C Huge SEO value 5. Authorship allows you to link content to your domain 6. Your brand can join different communities and not just let people find you 7. You can promote posts through advertising
- 26. Google+ Power
- 27. Google+ Power
- 28. Google+ Power
- 29. Thank You Click our social profiles below Craig Hoggins Founder & MD Office: +27 21 910 4437 Cell: +27 84 608 3289 Fax: 086 568 3662 Email: craig@onlinemarketingguys.co.za