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Using LinkedIn for Covert Job Searching

Deborah Smith
Deborah Smith

This is a presentation I did for the American Chemical Society\s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com

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Covert Job Searching While Still Employed Deborah Smith is a Social Media Marketing Consultant and certified LinkedIn Instructor who has conducted LinkedIn Training Workshops for major Law Firms, Banks, Universities and Industry organizations. As a sought after Social Media professional, Deborah provides public and private training, consulting and coaching on developing winning strategies and tactics for Blogs, Facebook, Twitter and LinkedIn.
#1 Truth In Getting Hired Computers don't hire people. People Hire People. The number one source of new employees for corporations in the US is employee referrals. 損 Not job boards. 損 Not corporate career sites. 損 Not newspapers. 損 Not staffing firms or third party recruiters. 損 And, not job fairs. 2
What is the #1 Way You Can Connect With Colleagues, HR Professionals and Recruiters?
Why Linkedin? February 2012: Forbes Magazine Reported a huge jump in revenues from LinkedIns recruiting services making the company the fastest growing public provider of corporate recruiting solutions. Majority of HR Professionals and Recruiters report LinkedIn as their #1 solution for recruiting passive job seekers. What kind of first impression are you making? Recruiters Use Google to Source Leads. Google loves LinkedIn Profiles. LinkedIn is becoming more and more accepted as a means to connect professionally. Are you accessible? 4
Your Strategy Look Great: Profile Development/Optimization Start Networking: Network Building Big vs. Small Proactive Job Research and Connecting 5
Profile Development Your First Impression 6
Now I understand exactly why so many candidates are in transition so much longer than necessary. Their profiles completely stink. From How Recruiters Search Using LinkedIn & What We Look For 7
Your LinkedIn Profile Is Your First Impression Not a resume, Keep it Conversational How Can You Help The Person Reading Your Profile? Focus on KEYWORDS that employers, customers, clients would use. 8
Optimizing Your Profile Headshot, close up, looking out Most important keywords. Do not make them too broad. Insider Tip: For me its about keywords. I normally am looking at titles, and keywords and locations based on particular project I may be working on. I will utilize connection, groups . On Linkedin its about connection so the larger your network and direct connections, group connections etc. the better the chance of being found. HR Professional 9
Profile - Top Area Summary of information from Down Below Web site(s) - You get 3 Web URLs - Company Web site - Sub-pages - Blog - Customize the Label Twitter Name/LINK Create a Personalized Public Profile URL 10
Summary and Specialties Summary Section 2,000 characters allowed (2/3 page) Official Info about the company Company specialties products, services, industries, geographies Territories serviced Info about you and your role What makes you special? Specialties Subsection 500 characters available List keywords using commas and/or bullets (ACRONYMS are OK) 11
Recommendations Add Credibility 12
Settings You Get There from Here Covert Tip 13
Who can see your activity feed? Everyone Everyone Network Network Your Your Connections Connections Only Me You Only Covert Tip: Do not trust LinkedIns privacy settings. Best Practice: Do not share anything you do not want to get back to your employer. Do not participate in groups that will identify you as a job seeker. 14
Do You Want to Be Anonymous? Covert Tip: When researching people you may want to connect with about a job, Anonymous may be a good option or not. 15
What Do You Want Non-LinkedIn Users to See? Covert Tip: Let it all hang out 16
Building Your Network 17
Quantity vs. Quality Why a Big Network? Larger pool of 2nd and 3rd Tier Connections A greater chance of having a common connection More respect, sought after Who to Connect With: Family, Friends, Alumni, Colleagues 18
Beware of LinkedIns Gotchas LinkedIn gives you 3,000 Invitations Lifetime supply I Dont Know the Dreaded IDK 5 IDKs restricts your account! Account Restricted? E-Mail Request re-instatement
Making Connections Through Groups 20
Group Activity Anything you post in an Open Group will show up in your activity feed to all of your connections. If you post in a Closed Group (padlock icon next to the Group name) then only fellow Group members will be able to see the information (it will not show in your activity feed that is visible to your connections). Covert Tip Do not join the almost 25,000 Job Searching Groups Join Industry related groups. Many of these groups will have Job postings. 21
Researching Jobs and Companies 22
Searching Jobs on LinkedIn Use Advanced Search Search Under Keywords Location LinkedIn will indentify your contacts that are connected to the job poster. Ask for an introduction.
Researching Companies Covert TIP A search could reveal your 1st degree and 2nd degree contacts who are current or past employees, employees that share similar groups, like professional trade groups, and alumni organizations. Covert Tip: If you know a position is open at a certain company or you want to work for a certain company, use LinkedIn to research who the key people are that you need to connect with. 24
Following a Company Choose what notifications to receive & when 25
Using Advanced Search Techniques 26
Search HR Professionals for Specific Industries and Companies Search HR AND Human Resources Industry: Pharmaceuticals Results will provide leads for you to investigate. Join the groups that these individuals are members of.
Keyword Searching 28
29
Getting More Help 30
Your Next Steps 1. Complete and Optimize Your Profile 2. Build Your Network of Connections 3. Become Highly Visible Contributor, Be Helpful, Get Noticed 4. Add Your LinkedIn URL to your Email Signature and Business Cards 31
Deborah Smith Social Media Consulting Facebook.com/SocialMedia4Business Linkedin.com/in/deborahleesmith For Tips on using Social Media subscribe to my blog www.DeborahLSmith.com 732-966-7450 32

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Using LinkedIn for Covert Job Searching

  • 1. Covert Job Searching While Still Employed Deborah Smith is a Social Media Marketing Consultant and certified LinkedIn Instructor who has conducted LinkedIn Training Workshops for major Law Firms, Banks, Universities and Industry organizations. As a sought after Social Media professional, Deborah provides public and private training, consulting and coaching on developing winning strategies and tactics for Blogs, Facebook, Twitter and LinkedIn.
  • 2. #1 Truth In Getting Hired Computers don't hire people. People Hire People. The number one source of new employees for corporations in the US is employee referrals. 損 Not job boards. 損 Not corporate career sites. 損 Not newspapers. 損 Not staffing firms or third party recruiters. 損 And, not job fairs. 2
  • 3. What is the #1 Way You Can Connect With Colleagues, HR Professionals and Recruiters?
  • 4. Why Linkedin? February 2012: Forbes Magazine Reported a huge jump in revenues from LinkedIns recruiting services making the company the fastest growing public provider of corporate recruiting solutions. Majority of HR Professionals and Recruiters report LinkedIn as their #1 solution for recruiting passive job seekers. What kind of first impression are you making? Recruiters Use Google to Source Leads. Google loves LinkedIn Profiles. LinkedIn is becoming more and more accepted as a means to connect professionally. Are you accessible? 4
  • 5. Your Strategy Look Great: Profile Development/Optimization Start Networking: Network Building Big vs. Small Proactive Job Research and Connecting 5
  • 6. Profile Development Your First Impression 6
  • 7. Now I understand exactly why so many candidates are in transition so much longer than necessary. Their profiles completely stink. From How Recruiters Search Using LinkedIn & What We Look For 7
  • 8. Your LinkedIn Profile Is Your First Impression Not a resume, Keep it Conversational How Can You Help The Person Reading Your Profile? Focus on KEYWORDS that employers, customers, clients would use. 8
  • 9. Optimizing Your Profile Headshot, close up, looking out Most important keywords. Do not make them too broad. Insider Tip: For me its about keywords. I normally am looking at titles, and keywords and locations based on particular project I may be working on. I will utilize connection, groups . On Linkedin its about connection so the larger your network and direct connections, group connections etc. the better the chance of being found. HR Professional 9
  • 10. Profile - Top Area Summary of information from Down Below Web site(s) - You get 3 Web URLs - Company Web site - Sub-pages - Blog - Customize the Label Twitter Name/LINK Create a Personalized Public Profile URL 10
  • 11. Summary and Specialties Summary Section 2,000 characters allowed (2/3 page) Official Info about the company Company specialties products, services, industries, geographies Territories serviced Info about you and your role What makes you special? Specialties Subsection 500 characters available List keywords using commas and/or bullets (ACRONYMS are OK) 11
  • 13. Settings You Get There from Here Covert Tip 13
  • 14. Who can see your activity feed? Everyone Everyone Network Network Your Your Connections Connections Only Me You Only Covert Tip: Do not trust LinkedIns privacy settings. Best Practice: Do not share anything you do not want to get back to your employer. Do not participate in groups that will identify you as a job seeker. 14
  • 15. Do You Want to Be Anonymous? Covert Tip: When researching people you may want to connect with about a job, Anonymous may be a good option or not. 15
  • 16. What Do You Want Non-LinkedIn Users to See? Covert Tip: Let it all hang out 16
  • 18. Quantity vs. Quality Why a Big Network? Larger pool of 2nd and 3rd Tier Connections A greater chance of having a common connection More respect, sought after Who to Connect With: Family, Friends, Alumni, Colleagues 18
  • 19. Beware of LinkedIns Gotchas LinkedIn gives you 3,000 Invitations Lifetime supply I Dont Know the Dreaded IDK 5 IDKs restricts your account! Account Restricted? E-Mail Request re-instatement
  • 21. Group Activity Anything you post in an Open Group will show up in your activity feed to all of your connections. If you post in a Closed Group (padlock icon next to the Group name) then only fellow Group members will be able to see the information (it will not show in your activity feed that is visible to your connections). Covert Tip Do not join the almost 25,000 Job Searching Groups Join Industry related groups. Many of these groups will have Job postings. 21
  • 22. Researching Jobs and Companies 22
  • 23. Searching Jobs on LinkedIn Use Advanced Search Search Under Keywords Location LinkedIn will indentify your contacts that are connected to the job poster. Ask for an introduction.
  • 24. Researching Companies Covert TIP A search could reveal your 1st degree and 2nd degree contacts who are current or past employees, employees that share similar groups, like professional trade groups, and alumni organizations. Covert Tip: If you know a position is open at a certain company or you want to work for a certain company, use LinkedIn to research who the key people are that you need to connect with. 24
  • 25. Following a Company Choose what notifications to receive & when 25
  • 26. Using Advanced Search Techniques 26
  • 27. Search HR Professionals for Specific Industries and Companies Search HR AND Human Resources Industry: Pharmaceuticals Results will provide leads for you to investigate. Join the groups that these individuals are members of.
  • 29. 29
  • 31. Your Next Steps 1. Complete and Optimize Your Profile 2. Build Your Network of Connections 3. Become Highly Visible Contributor, Be Helpful, Get Noticed 4. Add Your LinkedIn URL to your Email Signature and Business Cards 31
  • 32. Deborah Smith Social Media Consulting Facebook.com/SocialMedia4Business Linkedin.com/in/deborahleesmith For Tips on using Social Media subscribe to my blog www.DeborahLSmith.com 732-966-7450 32