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Media Analysis & Audience Insights
COVID 19
TOP 100 MEDIA OUTLETS COVERING COVID 19
Harvard Business Review
Rolling Stone
TMZ
The Atlantic,
The New
Yorker CNN
Forbes
Vox Newsweek
BBC
Business
Insider
USA
Today
The
Guardian
NY Times
Yahoo
Bloomberg
WSJ
CNBC
Reuters
-
10,000
20,000
30,000
40,000
50,000
- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000
5M 70M 140M
UNIQUE VISITORS MONTHLY
VOLUME
RESONANCE(AVG)
Date Range: 1/1 to 3/26
N=268K articles
362K
275K
369K
280K
249K
-
1,000
2,000
3,000
4,000
5,000
0
10
20
30
40
50
BrittanyWong-HuffPostUK
UrsulaPerano-Axios
PeterWade-RollingStone
KevinLiptak-CNN
AliciaLee-CNN
RobPrice-BusinessInsider
SukhbirCheema-MashableSEAsia
TomPorter-BusinessInsider
ScottieAndrew-CNN
AlaynaTreene-Axios
JasonHorowitz-NYTimes
AdamBienkov-BusinessInsider
GaelFashingbauerCooper-CNET
ElizabethCohen-CNN
KimWillsher-TheGuardian
NickTimiraos-WSJ
JordanFabian-Bloomberg
JacquelineHoward-CNN
MirenGonzalez-MSN
TheresaWaldrop-CNN
ClareForan-CNN
ChandelisDuster-CNN
DavidWilliams-CNN
JoshuaBote-USAToday
MaryPapenfuss-huffingtonpost.ca
KellyMena-CNN
LauraDavison-Bloomberg
AdelePeters-FastCompany
RyanBort-RollingStone
TommasoEbhardt-Bloomberg
NicholasKristof-nytimes.com
LisetteVoytko-Forbes
DavidWelch-Bloomberg
KelliBender-People
OmarHassan-MSN
CharlesTrepany-USAToday
KatieRogers-NYTimes
CharlieWarzel-NYTimes
SandraLaville-TheGuardian
AndyBorowitz-TheNewYorker
SirenaBergman-MSN
OwenJones-TheGuardian
TrevorHughes-USAToday
AbigailAbrams-Time
LindaQiu-NYTimes
PamBelluck-NYTimes
SheriFink-NYTimes
MaureenDowd-NYTimes
EmmaReynolds-CNN
RESONANCE
VOLUME
TOP 50 JOURNALISTS COVERING COVID 19
COVID 19 AUDIENCE ANALYSIS
Resistance
51% Female
18-24 26%
25-34 20%
45-54 17%
35-44 16%
MEDIA AFFINITIES
Jim
Acosta
CNN
Seth
Abramson
NEWSWEEK
Ari
Melber
NBC NEWS
Trevor
Noah
DAILY SHOW
Tech | Founder
59% Male
18-24 24%
25-34 21%
35-44 18%
45-54 17%
MEDIA AFFINITIES
Megyn
Kelly
Katie
Couric
Ezra
Klein
David
Leavitt
Bernie Supporters
59% Male
18-24 32%
25-34 20%
35-44 15%
45-54 13%
MEDIA AFFINITIES
Glenn
Greenwald
The Intercept
Jeremy
Scahill
The Intercept
Ben
Norton
Grayzone
Lee
Fang
The Intercept
Conservative
55% Male
45-54 25%
18-24 24%
25-34 17%
35-44 14%
MEDIA AFFINITIES
Candace
Owens
Charlie
Kirk
Ben
Shapiro
Dinesh
D'Souza
N=58K social profiles talking about
COVID 19 over the last 60 days.
COVID 19 AUDIENCE ANALYSIS
Virus
Outbreak
Hospital
D
eaths
Spreading
Lab
Patients
Confirmed
Crisis
CDC
Kits
Capacity
World Health
Manufacturing
Shortage
Stocks
U
nem
ploym
ent
D
owW
orkersClosures
SupplyChain
Treasury
WHO
Travel
Riek
Em
ergency
Florida
Quarantine
Dying
Infection
Incubation
Occurrence
Flu
Panic
Cough
Cuban
Crisis
D
eadEm
ergency
Help W
UHA
N
TESTING
ECONOMY
HEALTH
SYMPTOMS
ITALY
UNFLITERED CONVERSATION
N=35M
Social Posts
Birth & Pregnancy
15%
Family & Friends
11%
Job Loss
11%
Cancelling Plans
54%
Cancelling Wedding
5%
N=210K
Social Posts
FILTERED FOR LIFE EVENTS
MICHAEL BRITO
EVP, DIGITAL & ANALYTICS
THANK YOU

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COVID 19 Media Analysis & Audience Intelligence