CPA Branding Conference - Web 2.0 Presentation
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Presentation delivered to delegates of the CPA Australia Branding conference in Sydney, 22 May 2008. Presentation notes available for download at http://zum.io/2008/05/22/cpa-branding-presentation/
CPA Branding Conference - Web 2.0 Presentation
- 1. Capitalising on the convergence of Web 2.0 Engagement strategies for social media
- 2. 1 is Web 2.0? What
- 4. RSS Web applications
- 5. RSS Web applications Developer tools Web services, AJAX, agile programming
- 9. 1 is Web 2.0... What really?
- 10. Conversation
- 12. You've made it clear. You'd rather see Digg go down 鍖ghting than bow down to a bigger company Digg founder, Kevin Rose
- 13. Social media building blocks presence sharing relationships identity conversations trust groups
- 15. Social media building blocks p s r = c id t g
- 16. p s r id c t g
- 17. p s r id c t g
- 18. p s r id c t g
- 19. p s r id c t g
- 20. p s r id c t g
- 21. p s r id c t g
- 22. p s r id c t g
- 23. p s r id c t g
- 26. p s r id c t g
- 28. One of the most neglected aspects of the blogosphere, in my opinion, is that precisely because its (mostly) composed of people who arent professional journalists, its composed of people who are professional doers of something else and know a great deal about what it is they really do. Consequently, the overall network of blogs contains a great deal of embedded knowledge.
- 29. p s r id c t g
- 32. Internet in%Australia of Australian population 110.0 82.5 55.0 27.5 0 Mobile Internet Broadband 3G Mobile
- 33. Social media & networking is BIG... and growing...
- 35. Follow the conversation...
- 36. The power of someone like me
- 37. Control Message Conversation In uence
- 39. ?
- 40. You Rock!
- 41. Build your fan base by helping them...
- 44. You Suck!
- 46. 4Marketing 2.0
- 47. The because e鍖ect: What happens when you make more money because of, rather than with something. Doc Searls
- 50. Popularity Head Long tail Products
- 52. MySpace Facebook Flickr
- 53. How much effort? Time $$ Technical capacity
- 54. ROI mapping More effective Less effective Less effort More effort
- 58. Questions & discussion This presentation and associated notes are available at: http://zum.io/2008/05/22/cpa-branding-presentation
- 59. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.