The one-day Recall Effectiveness Workshop agenda includes presentations on the recall process, recall data, and communicating hazards. It also has open discussion sessions on what defines an effective recall and how to best utilize social media, in-store notifications, and other forms of communication. Break-out groups will discuss consumer motivation and technological advances to improve recall effectiveness.
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CPSC Recall Effectiveness Workshop Agenda
1. Recall Effectiveness Workshop
CPSC in cooperation with stakeholders
Agenda
8:30am Registration & Check-In (45 mins)
9:15am Opening Remarks - Chairman Buerkle (10 mins)
9:25am Presentation: Review of Recall Process and Standard Notifications –
Blake Rose (35 mins)
10:00am Presentation: Intro to OCM and goals for CPSC
Press Releases - Patty Davis (15 mins)
10:15am Break (15 min)
10:30am Presentation: Recall Data – Carol Cave (20 mins)
10:50am Open Discussion: What is an effective recall? – Carol Cave (50
mins)
11:40am Lunch break and room reset (60 mins)
12:40pm Open Discussion: Communicating the Hazard – Tanya Topka and
Celestine Kish (70 mins)
General Discussion on Communication Issues
Social Media
In-Store Notifications and other forms of notice (push notifications,
email, paid advertising, direct mail, etc.)
1:50pm Break (10 mins)
2:00pm Open Discussion Break-out sessions (50 mins)
Consumer Motivation (Room 420A/B) – Tanya Topka and Shelby
Mathis
Technological Advances to Improve Recall Effectiveness – Group A
(Hearing Room) – Christopher Nguyen and Mary Toro
Technological Advances to Improve Recall Effectiveness – Group B
(Room 418) –Pamela Chisholm and Carol Cave
2:50pm Closing Remarks - Rob Kaye (10 mins)