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Cpx lunch rtb_betin_150315

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Sergey Betin's presentation about RTB // Hubrus - from the 1st business lunch - performance-based-marketing

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RTB 亠从仍舒仄仆亶 舒从亳仂仆 于 亠舒仍仆仂仄 于亠仄亠仆亳
从亳仂仆 仆亢亠仆, 亠仍亳 亠, 亰舒 仂 仂亞仂于舒
亅于仂仍ﾑ亳 仄亠亟亳亶仆仂亶 亳仆亠仆亠-亠从仍舒仄
亳仆 仄亠亟亳亶仆 亰舒从仗仂从 亟仂 RTB 亠从仍舒仄仂亟舒亠仍 - 仆亠 仂仆仂亞仂 舒亞亠亳仆亞舒 - 礀亠仍仂 仂亠仆亳 亠从亳于仆仂 - 亟仂仂亞仂 舒弍仍亳亠 - 仄仆仂亞仂 仆亠 舒仗仂亟舒仆仆仂亞仂 亳仆于亠仆舒 - 仆亠弍仂仍亳亠 仗舒弍仍亳亠 仂舒ﾑ 于 仂仂仆亠 - 仆亳亰从亳亶 亟仂仂亟 仆亠 仗亠仄亳舒仍仆仂亞仂 亳仆于亠仆舒
仂亰仄仂亢仆仂亳 RTB 亠从仍舒仄仂亟舒亠仍 - 仆亳亢亠仆亳亠 仂亳仄仂亳 亰舒从仗从亳 - 亠舒亞亠亳仆亞 - 舒亞亠亳仂于舒仆仆亠 舒亟亳仂仆亠 亰舒从仗从亳 - 仄舒亳仆仆舒 仂仗亳仄亳亰舒亳 (CPM CPC CPA) 舒弍仍亳亠 - 仗仂亟舒亢舒 于亠亞仂 亳仆于亠仆舒 - 于亠仍亳亠仆亳亠 亟仂仂亟舒 亰舒 亠 亳亠仄 舒从亳仂仆舒 - 于 仂仄 亳仍亠 仗亠仄亳舒仍仆仂亞仂 亳仆于亠仆舒
弌舒仆亟舒 亳 亠亞仍仂 仂磡 2010 仂弍舒亰仂于舒仆亳亠 OpenRTB Consortium (3 DSP 亳 3 SSP); 亠从舒弍 2010 - OpenRTB v1.0 仗仂仂从仂仍; 个亠于舒仍 2011 - OpenRTB Mobile v1.0 仗仂仂从仂仍; 30 亳ﾐ術 2011 - OpenRTB v2.0 仗仂仂从仂仍 (仂弍亠亟亳仆亠仆亳亠 mobile, display & video). 弌亠亶舒 于 IAB international 341 从仂仄仗舒仆亳. IAB Russia 20.
RTB-舒从亳仂仆 仗仂 于亠亳亳 OpenRTB 仂仆亳从: The Open RTB API Specification Version 2.0
RTB-舒从亳仂仆 仗仂 于亠亳亳 Google 仂仆亳从: White Paper: The Arrival of Real-Time Bidding- Google
仂亠亳亠仍 仗亳亠仍 仆舒 舒亶 亠仄 : 0仄 - 仆亳仄舒仆亳亠, 亠仆亶 亳从!
SSP / Exchange 仂弍磦仍磳 舒从亳仂仆 亠仄 : 10仄 舒亰亠: IE-6 亠仂: 弌舒舒仆从 亠仄: 7:15 . 仍仂舒亟从舒: saransk.narod.ru 个仂仄舒: 300丱250 ID: 2-12-85-06 Bid floor: 50 . - 丼仂 于 亠仆仂仄 亳从亠?
DSP 亟亠仍舒ﾑ 舒于从亳 亠仄 : 30仄 DSP-1: 弍仍 仆舒 舒亶亠 亠从仍舒仄仂亟舒亠仍 (舒于从舒 90.) DSP-2: 亳舒亠 亠仄亠亶仍 亠从仍舒仄仂亟舒亠仍 (舒于从舒 60.) DSP-3: 仆亠 亰仆舒 (仆亠 舒于从亳) DSP-4: 亰舒从舒亰于舒亠 弍亳仍亠 仆舒 舒仄仂仍亠 于 亳仆亠仆亠亠 (舒于从舒 83 .)
DSP-5 仗仂亟从仍ﾑ亠仆 从 DMP 亠仄 : 40仄 DSP-5: 亢亠仆亳仆舒, 22 亞仂亟舒, 从亳, 弍仍舒 仆舒 舒亶亠 亠从仍舒仄仂亟舒仄亠仍 (舒于从舒 109.)
SSP / Exchange 于弍亳舒亠 仗仂弍亠亟亳亠仍 亠仄 : 50仄 DSP-1: 90. (亠仆舒 仗仂从舒亰舒) DSP-2: 60. DSP-3: - DSP-4: 83. DSP-5: 109. (仗仂弍亠亟亳亠仍) - 于亠舒亠 DSP-5 !
舒仆仆亠-仗仂弍亠亟亳亠仍 仂亞亢舒亠 于 弍舒亰亠 亠仄 : 100仄
仂仍亰仂于舒亠仍 仗亠亠亠仍 仗仂 弍舒仆仆亠 亳 从仗亳仍... 10
RTB-仆仂从 于 仂亳亳 ATD DSP SSP / Exchange Ad Sever Retargeters DMP Data suppliers / exchange http://www.slideshare.net/AdFox/adfox-russian-rtbmarket2012overviewen
仂 仆从舒 RTB
仍舒亞仂亟舒 亰舒 于仆亳仄舒仆亳亠! 弌亠亞亠亶 亠亳仆 email: sb@retargeter.ru skype: sergey.betin cell: +7-915-590-56-61 facebook.com/serg.betin

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Cpx lunch rtb_betin_150315

  • 1. RTB 亠从仍舒仄仆亶 舒从亳仂仆 于 亠舒仍仆仂仄 于亠仄亠仆亳
  • 2. 从亳仂仆 仆亢亠仆, 亠仍亳 亠, 亰舒 仂 仂亞仂于舒
  • 4. 亳仆 仄亠亟亳亶仆 亰舒从仗仂从 亟仂 RTB 亠从仍舒仄仂亟舒亠仍 - 仆亠 仂仆仂亞仂 舒亞亠亳仆亞舒 - 礀亠仍仂 仂亠仆亳 亠从亳于仆仂 - 亟仂仂亞仂 舒弍仍亳亠 - 仄仆仂亞仂 仆亠 舒仗仂亟舒仆仆仂亞仂 亳仆于亠仆舒 - 仆亠弍仂仍亳亠 仗舒弍仍亳亠 仂舒ﾑ 于 仂仂仆亠 - 仆亳亰从亳亶 亟仂仂亟 仆亠 仗亠仄亳舒仍仆仂亞仂 亳仆于亠仆舒
  • 5. 仂亰仄仂亢仆仂亳 RTB 亠从仍舒仄仂亟舒亠仍 - 仆亳亢亠仆亳亠 仂亳仄仂亳 亰舒从仗从亳 - 亠舒亞亠亳仆亞 - 舒亞亠亳仂于舒仆仆亠 舒亟亳仂仆亠 亰舒从仗从亳 - 仄舒亳仆仆舒 仂仗亳仄亳亰舒亳 (CPM CPC CPA) 舒弍仍亳亠 - 仗仂亟舒亢舒 于亠亞仂 亳仆于亠仆舒 - 于亠仍亳亠仆亳亠 亟仂仂亟舒 亰舒 亠 亳亠仄 舒从亳仂仆舒 - 于 仂仄 亳仍亠 仗亠仄亳舒仍仆仂亞仂 亳仆于亠仆舒
  • 6. 弌舒仆亟舒 亳 亠亞仍仂 仂磡 2010 仂弍舒亰仂于舒仆亳亠 OpenRTB Consortium (3 DSP 亳 3 SSP); 亠从舒弍 2010 - OpenRTB v1.0 仗仂仂从仂仍; 个亠于舒仍 2011 - OpenRTB Mobile v1.0 仗仂仂从仂仍; 30 亳ﾐ術 2011 - OpenRTB v2.0 仗仂仂从仂仍 (仂弍亠亟亳仆亠仆亳亠 mobile, display & video). 弌亠亶舒 于 IAB international 341 从仂仄仗舒仆亳. IAB Russia 20.
  • 7. RTB-舒从亳仂仆 仗仂 于亠亳亳 OpenRTB 仂仆亳从: The Open RTB API Specification Version 2.0
  • 8. RTB-舒从亳仂仆 仗仂 于亠亳亳 Google 仂仆亳从: White Paper: The Arrival of Real-Time Bidding- Google
  • 9. 仂亠亳亠仍 仗亳亠仍 仆舒 舒亶 亠仄 : 0仄 - 仆亳仄舒仆亳亠, 亠仆亶 亳从!
  • 10. SSP / Exchange 仂弍磦仍磳 舒从亳仂仆 亠仄 : 10仄 舒亰亠: IE-6 亠仂: 弌舒舒仆从 亠仄: 7:15 . 仍仂舒亟从舒: saransk.narod.ru 个仂仄舒: 300丱250 ID: 2-12-85-06 Bid floor: 50 . - 丼仂 于 亠仆仂仄 亳从亠?
  • 11. DSP 亟亠仍舒ﾑ 舒于从亳 亠仄 : 30仄 DSP-1: 弍仍 仆舒 舒亶亠 亠从仍舒仄仂亟舒亠仍 (舒于从舒 90.) DSP-2: 亳舒亠 亠仄亠亶仍 亠从仍舒仄仂亟舒亠仍 (舒于从舒 60.) DSP-3: 仆亠 亰仆舒 (仆亠 舒于从亳) DSP-4: 亰舒从舒亰于舒亠 弍亳仍亠 仆舒 舒仄仂仍亠 于 亳仆亠仆亠亠 (舒于从舒 83 .)
  • 12. DSP-5 仗仂亟从仍ﾑ亠仆 从 DMP 亠仄 : 40仄 DSP-5: 亢亠仆亳仆舒, 22 亞仂亟舒, 从亳, 弍仍舒 仆舒 舒亶亠 亠从仍舒仄仂亟舒仄亠仍 (舒于从舒 109.)
  • 13. SSP / Exchange 于弍亳舒亠 仗仂弍亠亟亳亠仍 亠仄 : 50仄 DSP-1: 90. (亠仆舒 仗仂从舒亰舒) DSP-2: 60. DSP-3: - DSP-4: 83. DSP-5: 109. (仗仂弍亠亟亳亠仍) - 于亠舒亠 DSP-5 !
  • 15. 仂仍亰仂于舒亠仍 仗亠亠亠仍 仗仂 弍舒仆仆亠 亳 从仗亳仍... 10
  • 16. RTB-仆仂从 于 仂亳亳 ATD DSP SSP / Exchange Ad Sever Retargeters DMP Data suppliers / exchange http://www.slideshare.net/AdFox/adfox-russian-rtbmarket2012overviewen
  • 18. 仍舒亞仂亟舒 亰舒 于仆亳仄舒仆亳亠! 弌亠亞亠亶 亠亳仆 email: sb@retargeter.ru skype: sergey.betin cell: +7-915-590-56-61 facebook.com/serg.betin