cQuest for successful MR
0 likes147 views
The document provides guidance on conducting effective market research by keeping questionnaires short and focused on key goals, using appropriate research techniques advised by professionals, and viewing the research as an investment rather than an expense. It emphasizes translating research insights to support decision making, analyze data to identify market needs, and collect information to help businesses stay ahead of competition. The document also lists various qualitative and quantitative research methods and data collection approaches that can help businesses directly impact their bottom line by properly assessing challenges and implementing research findings.
1 of 1
Download to read offline
Ad
Recommended
Logo how to succeed using market research
Logo how to succeed using market researchLOGO Market Research and Consulting Ltd.
油
The document provides guidance on conducting effective market research. It recommends keeping questionnaires short and focused on core needs. It also advises analyzing results in proper context of research goals and not overanalyzing data. Lastly, it suggests viewing research as an investment rather than expense and using professionals to ensure the right techniques are employed.Feasibility Study Presentation Template
Feasibility Study Presentation Template際際滷nuts
油
This feasibility study examines the viability of a new business venture. It covers the project description, market feasibility, technical feasibility, financial feasibility, organizational feasibility, risks and returns. The market feasibility section analyzes the target market, competition, and key industry trends. Technical feasibility considers the product or service's technical viability. Financial feasibility determines if sufficient profits can be generated. Organizational feasibility establishes the business structure and founders' backgrounds. Risks and returns are evaluated along with an overall conclusion on feasibility.#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notesSion O'Connor
油
This document provides a client checklist for SEOs with 3 main sections:
1. Understanding the client's objectives, consumers, and competitors.
2. Creating a plan with goals, strategies, and metrics for tracking results.
3. Regularly reviewing performance, revising hypotheses, and planning next steps.
The checklist emphasizes learning about the client's business, gathering insights, and testing approaches through measurement and review.Data Collection-Primary & Secondary
Data Collection-Primary & SecondaryPrathamesh Parab
油
This presentation discusses primary and secondary data collection methods. It begins by defining primary data as original data collected specifically for the research purpose, such as through surveys and interviews. Secondary data refers to data previously collected by others, such as published sources. Both data types are useful but have tradeoffs - primary data directly addresses the research question while secondary data is easier to obtain but may not be specific. The presentation provides examples of primary and secondary data collection techniques and their respective advantages and disadvantages.Market Research
Market ResearchBC Chew
油
This document discusses market research and its importance. It defines market research as the systematic collection, analysis and interpretation of data about markets, customers and competitors. The key benefits outlined are understanding customer preferences, identifying problems in existing markets, guiding better decision making, and reducing risks. The stages of market research are described as establishing objectives, preparing questionnaires, collecting secondary and primary data, analyzing the data for market understanding, strategy and forecasting. Primary data collection methods include surveys, interviews and focus groups. Factors to consider in questionnaire design include demographics, demand trends, product understanding, competitors, and purchasing behaviors.Undserstand market research
Undserstand market researchMARY MALASZEK
油
This document outlines the importance of market research in understanding customer behavior, perceptions, and needs, while differentiating between primary and secondary research methodologies. It highlights the benefits of market research, including improved marketing strategies and informed decision-making, along with various research activities that can be conducted. The document emphasizes the need for organizations to adapt their approach based on distinct customer segments to effectively meet their varying demands.C M I Research Webinar 1 2
C M I Research Webinar 1 2Alitt
油
The document discusses the importance of marketing research and customer engagement for businesses. It describes how marketing research can help identify opportunities and reduce risks. Both qualitative research methods like focus groups and quantitative methods like surveys are discussed. Hiring a research expert is recommended to save time and avoid bias compared to doing research yourself. Resources for research like trade organizations, government sites, and social media are also provided.Module-4-entrepreneurship rick realino.pptx
Module-4-entrepreneurship rick realino.pptxirenecass11
油
Market research is essential for businesses to understand their offerings and customers effectively, akin to conducting a research paper. It involves gathering, analyzing, and interpreting data through methods like surveys, interviews, and focus group discussions to minimize failure risks. Key tips for data collection include organizing data promptly, asking clear and relevant questions, and utilizing reliable collection techniques.Young Marketers Elite 3 - Assignment 4.1 - 畛c Hi畛p_Ng畛c Kh叩nh_Minh Th担ng
Young Marketers Elite 3 - Assignment 4.1 - 畛c Hi畛p_Ng畛c Kh叩nh_Minh Th担ngNg畛c Kh叩nh Ph畉m
油
This document provides an overview of consumer and market knowledge as well as market research. It defines market research as a systematic way to collect data to solve marketing problems and help make better marketing decisions. The document then discusses the main purposes of market research including understanding the market and consumers, generating and evaluating marketing actions, and identifying opportunities and problems. It also outlines the key elements that should be included in a market research brief such as business objectives, research background, research objectives, action standards, key information needed, respondent requirements, and segment breakouts.Market research
Market researchwilson tom
油
Market research (MR) involves systematically gathering and analyzing data about customers and the market to inform business decisions such as product launches and pricing strategies. It can be categorized into primary and secondary research, with primary research including methods like surveys and focus groups, and secondary research using previously published information. Although secondary research is cost-effective, primary research typically yields more accurate and tailored insights for decision-making.Know Your Customer Intimately
Know Your Customer Intimately Emma Forster
油
The document discusses the importance of market research in understanding customers and its application throughout the business lifecycle. It highlights various research methods, including quantitative and qualitative approaches, and emphasizes the need to define research objectives clearly. Additionally, it provides insights into how organizations can leverage market research to inform product offerings and marketing strategies.marketing Research for Business Setting.
marketing Research for Business Setting.marriumkhan920
油
Marketing research systematically gathers and analyzes data related to the marketing of goods and services, helping businesses identify and reach their target markets while minimizing risks. It can involve both primary and secondary research methods to uncover customer preferences and market trends. Successful marketing requires a structured approach, including defining problems, setting objectives, designing research instruments, and presenting findings effectively.Exciting marketing research notes
Exciting marketing research notesAnastasia Mishurova
油
Marketing research involves systematically collecting and analyzing information about markets and consumers to inform business decisions. It serves descriptive, diagnostic, and predictive functions. Common marketing research methods include qualitative approaches like focus groups and interviews to understand attitudes and motivations, as well as quantitative surveys and experiments to measure preferences and test hypotheses. The goals, budget, and type of insights needed determine the most appropriate research method(s) and sample size. Outsourcing research to specialist agencies allows businesses to leverage professional expertise throughout the research process.A toolbox of cost efficient market research solutions for startups and SMEs
A toolbox of cost efficient market research solutions for startups and SMEsBalazs Szatmari
油
The document discusses the significance of market research for startups and SMEs, emphasizing the need to understand customer needs and feedback to refine products. It outlines the innovative process of idea commercialization, highlighting key questions about target segments, product feasibility, and customer satisfaction. Additionally, it addresses the challenges and limitations of traditional market research methods while suggesting alternative cost-efficient solutions.Young marketers elite 3 - Assignment 4.1 - Nhom 4 - H担ng Phong-Thanh Th湛y-M...
Young marketers elite 3 - Assignment 4.1 - Nhom 4 - H担ng Phong-Thanh Th湛y-M...Th湛y Thanh
油
This research brief outlines the objectives and requirements for a marketing research project for Pepsi's 2016 Tet campaign in Vietnam. The primary objective is to identify a strong consumer insight that Pepsi can leverage to build strong connections with consumers during Tet. Secondary objectives include understanding target audience habits before and after Tet and comparing Pepsi's brand equity to Coca Cola. The research will cover Hanoi, Ho Chi Minh City, Da Nang and Can Tho among urban and rural 18-25 year olds from SEC ABC. Findings will be used to generate campaign ideas and presented internally and to an agency. The brief provides necessary details on research background, objectives, decisions, methodology, timing, budget and deliverables.Market research! your action plan vancouver start up
Market research! your action plan vancouver start upMark Eversfield
油
The document outlines a comprehensive guide on market research, highlighting the importance of understanding market potential, defining products and services, and identifying information needs. It details the processes for conducting both primary and secondary research, including strategies for gathering quantitative and qualitative data, and emphasizes the significance of demographic and psychographic information in targeting consumers. Additionally, it provides resources, tools, and tips for effective market research, alongside information on industry trends and upcoming events related to small businesses.Market research
Market researchjeetgk
油
The document provides an outline for a market research report. It begins with definitions of market research, highlighting that it systematically gathers and interprets information to support decision making. It then covers topics such as the advantages and disadvantages of market research, different types of primary and secondary research methods, how to interpret data, when not to conduct research, and sectors that use market research in India. A case study example is also provided on measuring customer satisfaction with a contact management system through surveys.Market Research.pptx
Market Research.pptxHectorRodriguez462
油
The document outlines the importance and process of market research, detailing its role in aiding decision-makers by providing systematically collected data. It describes steps such as defining problems, collecting primary and secondary data, analyzing findings, and implementing the research results to improve business strategies. Furthermore, it emphasizes that market research helps understand customer needs, competitive landscapes, and emerging opportunities while minimizing risks in business decisions.Marketing Research.pptx
Marketing Research.pptxIshikaSharma851029
油
Market research is defined as evaluating the feasibility of new products or services through research with potential consumers. It allows organizations to understand their target market, collect opinions, and make informed decisions. Market research can be conducted directly or outsourced to agencies with expertise. It provides valuable customer information, identifies market trends, and gives competitive advantages to help businesses plan strategies accordingly. The key steps involve defining problems and samples, collecting and analyzing data, and making decisions based on research reports.Revised Ebook (Change 1) complete layout - cover 2.compressed
Revised Ebook (Change 1) complete layout - cover 2.compressedRidzwan Arifin
油
This document provides an introduction to market research. It discusses what market research is, the role of market research in marketing decision making, who uses market research, why it is conducted, and how market research is conducted. It also outlines common types of market research such as qualitative research, quantitative research, social media research, mystery shopping and sampling. Finally, it discusses 8 principles of ethical market research and provides a glossary of market research terms.CI Research Credentials 2020
CI Research Credentials 2020CIResearch1
油
CI Research is an independent market research company based in HCMC, Vietnam, specializing in both qualitative and quantitative research methodologies across various sectors. The firm emphasizes confidentiality, competitive pricing, and has a team of experienced researchers skilled in diverse research methods. CI Research's services include B2C and B2B research, industry reports, and advanced data collection through mobile panels and AI technology.BT8010: Marketing Research
BT8010: Marketing ResearchDepartment of Biotechnology, Kamaraj college of engineering and technology
油
This document discusses marketing research and its importance for businesses. It defines marketing research as the systematic process of identifying, collecting, analyzing, and disseminating information to understand customer needs and the marketplace. Marketing research is necessary for businesses to effectively undertake marketing activities, adapt to changes in technology, consumer tastes, market demand, and more. The document outlines different types of marketing research like problem identification, problem-solving, market share, sales analysis, business trends, segmentation, product, pricing, promotion and distribution research. It also discusses primary and secondary research, market segments, customer profiling, knowing competitors, and provides examples of career roles in marketing research.Market feasibility
Market feasibilitykongara
油
This document discusses the importance of conducting market research before launching a new product or service. It outlines several key objectives of market research, including understanding the target market and customers' needs and perspectives. The document then provides guidance on assessing the relevant market, identifying competitors and their offerings, determining the target audience, and understanding what customers want and how they will perceive the new offering. A variety of qualitative and quantitative primary and secondary research methods are described to help gather customer insights and competitive intelligence needed to ensure market feasibility and success.marketing research for fashion design .ppt
marketing research for fashion design .pptMezgebuTesfaye4
油
The document outlines various aspects of market research, including objectives such as identifying customer needs and market opportunities, as well as techniques for primary and secondary research. It details market segmentation based on socio-economic status and family circumstances, as well as methods for data collection like surveys and focus groups. The document emphasizes the importance of careful question formulation and the analysis of findings to inform market strategies.entrep lesson :Intro market analysis.pptx
entrep lesson :Intro market analysis.pptxAngelineCurioso3
油
This document outlines the importance of market analysis for businesses, emphasizing its role in identifying opportunities, assessing market segments, and planning marketing strategies. It covers methods for creating customer profiles, forecasting demand, and analyzing competition and industry contexts. Additionally, it offers practical tips for low-budget market analysis and resources for further research.Improve Business Outcomes with Outsourced Market Research Services
Improve Business Outcomes with Outsourced Market Research ServicesAndrew Leo
油
Market research is crucial for businesses as it enhances branding, meets customer needs, and uncovers new market opportunities. By collaborating with professional research firms, companies can gather valuable insights through surveys and focus groups, thereby strengthening brand positioning. Ultimately, effective market research is integral to strategic business decisions and product development.Entrepreneurial Marketing Research.pptx for mba
Entrepreneurial Marketing Research.pptx for mbaRohitGuleria14
油
The document serves as an introduction to managerial economics with a focus on marketing research. It outlines the importance of systematic data gathering to understand market dynamics, the steps involved in conducting market research, and the distinction between primary and secondary research. Additionally, it emphasizes the evolving marketing strategies for entrepreneurs in a competitive landscape.Young marketers - Elite 3 - Assignment 4.1- Nh坦m 3 - T動畛ng Vy-Thanh An - Kh叩n...
Young marketers - Elite 3 - Assignment 4.1- Nh坦m 3 - T動畛ng Vy-Thanh An - Kh叩n...tubinh2806
油
Market research is important for businesses to make informed marketing decisions. It involves systematically gathering and analyzing information to understand markets, consumers, and competitors. There are four main roles of market research: strategic understanding, idea development, mix evaluation, and market monitoring. It can be qualitative or quantitative and include primary and secondary research methods like surveys, interviews, and data analysis. Conducting regular market research is important throughout the innovation process to gather insights, test concepts, and evaluate performance. An effective research brief outlines the business objectives, key questions, target respondents, and deliverables to guide the research project.UAE Pharmacy Digital Market 2025 - Rankability
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.Bulk SMS Solutions for Business Growth Mishtel Services
Bulk SMS Solutions for Business Growth Mishtel ServicesMishtel Services Private Limited
油
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.More Related Content
Similar to cQuest for successful MR (20)
Young Marketers Elite 3 - Assignment 4.1 - 畛c Hi畛p_Ng畛c Kh叩nh_Minh Th担ng
Young Marketers Elite 3 - Assignment 4.1 - 畛c Hi畛p_Ng畛c Kh叩nh_Minh Th担ngNg畛c Kh叩nh Ph畉m
油
This document provides an overview of consumer and market knowledge as well as market research. It defines market research as a systematic way to collect data to solve marketing problems and help make better marketing decisions. The document then discusses the main purposes of market research including understanding the market and consumers, generating and evaluating marketing actions, and identifying opportunities and problems. It also outlines the key elements that should be included in a market research brief such as business objectives, research background, research objectives, action standards, key information needed, respondent requirements, and segment breakouts.Market research
Market researchwilson tom
油
Market research (MR) involves systematically gathering and analyzing data about customers and the market to inform business decisions such as product launches and pricing strategies. It can be categorized into primary and secondary research, with primary research including methods like surveys and focus groups, and secondary research using previously published information. Although secondary research is cost-effective, primary research typically yields more accurate and tailored insights for decision-making.Know Your Customer Intimately
Know Your Customer Intimately Emma Forster
油
The document discusses the importance of market research in understanding customers and its application throughout the business lifecycle. It highlights various research methods, including quantitative and qualitative approaches, and emphasizes the need to define research objectives clearly. Additionally, it provides insights into how organizations can leverage market research to inform product offerings and marketing strategies.marketing Research for Business Setting.
marketing Research for Business Setting.marriumkhan920
油
Marketing research systematically gathers and analyzes data related to the marketing of goods and services, helping businesses identify and reach their target markets while minimizing risks. It can involve both primary and secondary research methods to uncover customer preferences and market trends. Successful marketing requires a structured approach, including defining problems, setting objectives, designing research instruments, and presenting findings effectively.Exciting marketing research notes
Exciting marketing research notesAnastasia Mishurova
油
Marketing research involves systematically collecting and analyzing information about markets and consumers to inform business decisions. It serves descriptive, diagnostic, and predictive functions. Common marketing research methods include qualitative approaches like focus groups and interviews to understand attitudes and motivations, as well as quantitative surveys and experiments to measure preferences and test hypotheses. The goals, budget, and type of insights needed determine the most appropriate research method(s) and sample size. Outsourcing research to specialist agencies allows businesses to leverage professional expertise throughout the research process.A toolbox of cost efficient market research solutions for startups and SMEs
A toolbox of cost efficient market research solutions for startups and SMEsBalazs Szatmari
油
The document discusses the significance of market research for startups and SMEs, emphasizing the need to understand customer needs and feedback to refine products. It outlines the innovative process of idea commercialization, highlighting key questions about target segments, product feasibility, and customer satisfaction. Additionally, it addresses the challenges and limitations of traditional market research methods while suggesting alternative cost-efficient solutions.Young marketers elite 3 - Assignment 4.1 - Nhom 4 - H担ng Phong-Thanh Th湛y-M...
Young marketers elite 3 - Assignment 4.1 - Nhom 4 - H担ng Phong-Thanh Th湛y-M...Th湛y Thanh
油
This research brief outlines the objectives and requirements for a marketing research project for Pepsi's 2016 Tet campaign in Vietnam. The primary objective is to identify a strong consumer insight that Pepsi can leverage to build strong connections with consumers during Tet. Secondary objectives include understanding target audience habits before and after Tet and comparing Pepsi's brand equity to Coca Cola. The research will cover Hanoi, Ho Chi Minh City, Da Nang and Can Tho among urban and rural 18-25 year olds from SEC ABC. Findings will be used to generate campaign ideas and presented internally and to an agency. The brief provides necessary details on research background, objectives, decisions, methodology, timing, budget and deliverables.Market research! your action plan vancouver start up
Market research! your action plan vancouver start upMark Eversfield
油
The document outlines a comprehensive guide on market research, highlighting the importance of understanding market potential, defining products and services, and identifying information needs. It details the processes for conducting both primary and secondary research, including strategies for gathering quantitative and qualitative data, and emphasizes the significance of demographic and psychographic information in targeting consumers. Additionally, it provides resources, tools, and tips for effective market research, alongside information on industry trends and upcoming events related to small businesses.Market research
Market researchjeetgk
油
The document provides an outline for a market research report. It begins with definitions of market research, highlighting that it systematically gathers and interprets information to support decision making. It then covers topics such as the advantages and disadvantages of market research, different types of primary and secondary research methods, how to interpret data, when not to conduct research, and sectors that use market research in India. A case study example is also provided on measuring customer satisfaction with a contact management system through surveys.Market Research.pptx
Market Research.pptxHectorRodriguez462
油
The document outlines the importance and process of market research, detailing its role in aiding decision-makers by providing systematically collected data. It describes steps such as defining problems, collecting primary and secondary data, analyzing findings, and implementing the research results to improve business strategies. Furthermore, it emphasizes that market research helps understand customer needs, competitive landscapes, and emerging opportunities while minimizing risks in business decisions.Marketing Research.pptx
Marketing Research.pptxIshikaSharma851029
油
Market research is defined as evaluating the feasibility of new products or services through research with potential consumers. It allows organizations to understand their target market, collect opinions, and make informed decisions. Market research can be conducted directly or outsourced to agencies with expertise. It provides valuable customer information, identifies market trends, and gives competitive advantages to help businesses plan strategies accordingly. The key steps involve defining problems and samples, collecting and analyzing data, and making decisions based on research reports.Revised Ebook (Change 1) complete layout - cover 2.compressed
Revised Ebook (Change 1) complete layout - cover 2.compressedRidzwan Arifin
油
This document provides an introduction to market research. It discusses what market research is, the role of market research in marketing decision making, who uses market research, why it is conducted, and how market research is conducted. It also outlines common types of market research such as qualitative research, quantitative research, social media research, mystery shopping and sampling. Finally, it discusses 8 principles of ethical market research and provides a glossary of market research terms.CI Research Credentials 2020
CI Research Credentials 2020CIResearch1
油
CI Research is an independent market research company based in HCMC, Vietnam, specializing in both qualitative and quantitative research methodologies across various sectors. The firm emphasizes confidentiality, competitive pricing, and has a team of experienced researchers skilled in diverse research methods. CI Research's services include B2C and B2B research, industry reports, and advanced data collection through mobile panels and AI technology.BT8010: Marketing Research
BT8010: Marketing ResearchDepartment of Biotechnology, Kamaraj college of engineering and technology
油
This document discusses marketing research and its importance for businesses. It defines marketing research as the systematic process of identifying, collecting, analyzing, and disseminating information to understand customer needs and the marketplace. Marketing research is necessary for businesses to effectively undertake marketing activities, adapt to changes in technology, consumer tastes, market demand, and more. The document outlines different types of marketing research like problem identification, problem-solving, market share, sales analysis, business trends, segmentation, product, pricing, promotion and distribution research. It also discusses primary and secondary research, market segments, customer profiling, knowing competitors, and provides examples of career roles in marketing research.Market feasibility
Market feasibilitykongara
油
This document discusses the importance of conducting market research before launching a new product or service. It outlines several key objectives of market research, including understanding the target market and customers' needs and perspectives. The document then provides guidance on assessing the relevant market, identifying competitors and their offerings, determining the target audience, and understanding what customers want and how they will perceive the new offering. A variety of qualitative and quantitative primary and secondary research methods are described to help gather customer insights and competitive intelligence needed to ensure market feasibility and success.marketing research for fashion design .ppt
marketing research for fashion design .pptMezgebuTesfaye4
油
The document outlines various aspects of market research, including objectives such as identifying customer needs and market opportunities, as well as techniques for primary and secondary research. It details market segmentation based on socio-economic status and family circumstances, as well as methods for data collection like surveys and focus groups. The document emphasizes the importance of careful question formulation and the analysis of findings to inform market strategies.entrep lesson :Intro market analysis.pptx
entrep lesson :Intro market analysis.pptxAngelineCurioso3
油
This document outlines the importance of market analysis for businesses, emphasizing its role in identifying opportunities, assessing market segments, and planning marketing strategies. It covers methods for creating customer profiles, forecasting demand, and analyzing competition and industry contexts. Additionally, it offers practical tips for low-budget market analysis and resources for further research.Improve Business Outcomes with Outsourced Market Research Services
Improve Business Outcomes with Outsourced Market Research ServicesAndrew Leo
油
Market research is crucial for businesses as it enhances branding, meets customer needs, and uncovers new market opportunities. By collaborating with professional research firms, companies can gather valuable insights through surveys and focus groups, thereby strengthening brand positioning. Ultimately, effective market research is integral to strategic business decisions and product development.Entrepreneurial Marketing Research.pptx for mba
Entrepreneurial Marketing Research.pptx for mbaRohitGuleria14
油
The document serves as an introduction to managerial economics with a focus on marketing research. It outlines the importance of systematic data gathering to understand market dynamics, the steps involved in conducting market research, and the distinction between primary and secondary research. Additionally, it emphasizes the evolving marketing strategies for entrepreneurs in a competitive landscape.Young marketers - Elite 3 - Assignment 4.1- Nh坦m 3 - T動畛ng Vy-Thanh An - Kh叩n...
Young marketers - Elite 3 - Assignment 4.1- Nh坦m 3 - T動畛ng Vy-Thanh An - Kh叩n...tubinh2806
油
Market research is important for businesses to make informed marketing decisions. It involves systematically gathering and analyzing information to understand markets, consumers, and competitors. There are four main roles of market research: strategic understanding, idea development, mix evaluation, and market monitoring. It can be qualitative or quantitative and include primary and secondary research methods like surveys, interviews, and data analysis. Conducting regular market research is important throughout the innovation process to gather insights, test concepts, and evaluate performance. An effective research brief outlines the business objectives, key questions, target respondents, and deliverables to guide the research project.BT8010: Marketing Research
BT8010: Marketing ResearchDepartment of Biotechnology, Kamaraj college of engineering and technology
油
Recently uploaded (20)
UAE Pharmacy Digital Market 2025 - Rankability
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.Bulk SMS Solutions for Business Growth Mishtel Services
Bulk SMS Solutions for Business Growth Mishtel ServicesMishtel Services Private Limited
油
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.Decoding Guest Journey & Impact of AI on Commercial Strategy
Decoding Guest Journey & Impact of AI on Commercial StrategyBenu Aggarwal
油
Decoding the Guest Journey and How AI is Transforming Commercial Strategy.
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
The digital marketing industry is changing faster than ever and those who dont adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.AI-Powered Digital Marketing Course by ODMT
AI-Powered Digital Marketing Course by ODMTKishoreChintu1
油
Digital Marketing Course in Telugu : ODMT brings you Telugus most Advanced Digital Marketing course now upgraded with AI-powered tools and automation. Whether youre a student, job seeker, entrepreneur, or housewife our course helps you build a successful career in digital marketing using both traditional strategies (like SEO, Google Ads, YouTube) and modern AI tools (like ChatGPT, Gemeni, Claude, Grok, DeepSeek, Perplexity, Gamma, Magnific, Midjourney, and Jasper, and 100+ others). Ready to stay ahead in the AI era? Join ODMT and master the skills that recruiters are now demanding.
Note : Classes are available in English and Hindi as well All about deutsche-telekom - company presentation
All about deutsche-telekom - company presentationsendtomyplace
油
Deutsche Telekom (DTAG) is a leading telecommunications and information technology company, headquartered in Bonn, Germany. It's a major player in both the European and global markets, offering a wide range of services including mobile, fixed-line, broadband, and ICT solutions for both consumers and businesses.
Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
Through its T-Systems division, Deutsche Telekom offers ICT solutions, including network infrastructure, cybersecurity, and cloud services for businesses.
Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
**In essence, Deutsche Telekom is a major global telecommunications company focused on providing a wide range of services, investing in future technologies, and maintaining a strong presence in both the German and international markets,}according to its company profile. Strategic overview of Marketing Departement
Strategic overview of Marketing DepartementNabeelMalik49
油
Strategic overview of Marketing Departement Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdfEastern Online-iSURVEY
油
PART: Survey of Second-hand Business Opportunity
PART: New consuming behavior following up for the past 6 monthsAffiliate Marketing The Most Profitable Way
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdf
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdfSocial Samosa
油
Heres presenting the official guidebook for the Indian Agency Bowling Championship 2025 covering team rules, tournament format, dress code, and registration details.Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
AI wont save your marketing team from bad processes, weak ideas, or generic content. In fact, it might make them worse. Like any tool, AI is only a game-changer to the extent that you understand where it excels and where it serves up polished mediocrity. In this keynote, youll get a practical, grounded understanding of what AI is doing under the hood and walk away with an AI strategy framework that boosts your productivity and polish without sacrificing originality or authenticity.
Key Takeaways:
1. How to use generative AI in a way that accomplishes your goals and enhances your output
2. How to create an AI strategy for your marketing organization using a memorable, versatile model
3. How to build workflows around AI's critical strengths, and mitigate the risks of incorporating bad or false informationEasywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans
油
In today's interconnected world, a robust digital presence is no longer optional; it's the cornerstone of business success. From compelling websites to intuitive mobile apps and strategic digital marketing, companies need a reliable guide to navigate the ever-evolving digital landscape. This is precisely where Easywebplans IT L.L.C Dubai UAE emerges as a beacon of innovation and expertise.Structuring for AI Success Master Class - How to Optimize Your Content for LL...
Structuring for AI Success Master Class - How to Optimize Your Content for LL...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Search is no longer just about rankingits about being retrieved. As AI-driven search engines like Googles AI Overviews, ChatGPT Browse, and Perplexity rewrite how content is discovered, marketers must rethink how they structure and phrase information on the web. In this tactical, insight-packed Master Class, SEO and AI advisor Carolyn Shelby shows you how large language models (LLMs) actually process your contentand what to change right now to ensure your brand is surfaced, cited, and trusted in generative search results. Youll learn how to align with prompt language, signal relevance semantically, and build content architectures that outperform traditional SEO formats. Whether you're optimizing blog posts, landing pages, or product content, this is your blueprint for becoming the brand AI cant ignore.
Key Takeaways:
Learn how large language models (LLMs) retrieve and interpret web contentand why structure and clarity now outweigh traditional SEO signals.
Discover how to align your content with AI prompts using headings, lists, semantic cues, and user-language matching for maximum retrievability.
Get a practical framework for auditing and refactoring existing content to improve inclusion in AI Overviews, ChatGPT, and Perplexity results.Bulk Voice Call Solutions to Reach Thousands Instantly
Bulk Voice Call Solutions to Reach Thousands InstantlyMishtel Services Private Limited
油
Discover how Mishtels Bulk Voice Call service helps businesses send pre-recorded messages to thousands in seconds. With multilingual support, automation, and real-time analytics, it's ideal for campaigns, alerts, and promotions. Simplify your communication with higher engagement than SMS or emailperfect for political, retail, and public service sectors. Visit: https://www.mishtel.com/Bulk-voiceInstagram SEO Hack: How to Get Found, Followed, and Finally Feel Famous
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel FamousAvinash Chandra
油
Instagram SEO is no longer optionalit's the key to being found by your ideal audience without relying solely on paid ads. In this blog, we break down everything you need to know about optimizing your Instagram presence to maximize organic reach and engagement. From setting up a keyword-rich profile that communicates who you are, to crafting captions that naturally rank for search terms, this post is your guide to treating Instagram like the discovery engine it has become. Learn how to structure your bio with searchable keywords, select hashtags strategically using a mix of broad and niche tags, and make the most of alt text and location tagging to increase visibility. Understand how Instagrams algorithm favors engagement signals like saves, shares, and commentsand how to encourage them. We also dive into the overlooked but powerful SEO value of Reels and video content, including how keywords in your transcripts and on-screen text impact discovery. If youve ever felt stuck wondering why your content isnt getting the traction it deserves, it might not be your contentit might just be that it's not optimized for search. This blog walks you through practical tips on how to analyze whats working using Instagram Insights, how to improve your post discoverability through smart formatting, and how to turn your profile into a lead-generating machine. With Instagram increasingly functioning like a visual search engine, the brands that optimize are the ones that stand out. Whether you're a creator, small business, or marketer, this post will help you rank better, reach more people, and grow faster. No fluffjust actionable Instagram SEO strategies you can start using today.The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Best Digital Marketing Company in Delhi Osumare
Best Digital Marketing Company in Delhi Osumarearonshingh282
油
If you're searching for the best digital marketing company in Delhi, your answer lies with Osumare. In todays fast-paced online environment, standing out is no longer a luxuryits a necessity. Osumare blends creativity, strategy, and data-driven campaigns to boost your brand visibility and ROI.
With proven expertise in SEO, Google Ads, social media marketing, and content marketing, Osumare offers complete digital growth solutions for businesses of all sizes. Known for delivering measurable results, Osumare has gained a reputation as the best digital marketing company in Delhi, helping brands scale digitally with innovative and tailored campaigns.SWOCC 30 jaar 11 juni - presentatie Fons
SWOCC 30 jaar 11 juni - presentatie FonsSWOCC
油
Fons油van Dyck(Branding, marketing and Communications advisor & Vrije Universiteit Brussel) besprak hoe merken en bureaus zich bewegen in een wereld vol maatschappelijke onrust, technologische versnelling, klimaatproblemen en culturele polarisatie.Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local Search
Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local SearchSivaNandhan9
油
Unlock the secrets to dominating local search and driving real-world customers to your business with this comprehensive Local SEO Audit course! Whether youre a business owner, marketer, or SEO professional, this class provides a step-by-step framework to evaluate and optimize your local online presence.
Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Structuring for AI Success Master Class - How to Optimize Your Content for LL...
Structuring for AI Success Master Class - How to Optimize Your Content for LL...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Ad
cQuest for successful MR
- 1. Conduct useful (not just interesting) market research. Keep your questionnaire simple, short and direct enough to get at the core of your needs. Do not oversimplify the results and stick to the context and key goals. Gain research understanding and be able to translate and explain it. Do not overanalyze the research. Use the right market research techniques advised by research professionals. Do not expect research to provide all the answers. View your research as investment rather than as an expense. Use the right market research provider. SUPPORT decision making ANALYZE data COLLECT information IDENTIFY market needs How to Succeed Using Market Research What to Consider Before Conducting Market Research Turn Your Challenges Into Benefits Market research is simply Industries in focus: Our Business Domains: cQuest Project Support: VISUALIZATION TOOLS CATI STUDIO ELECTRONIC DATA COLLECTION IDENTIFY YOUR BUSINESS KEY CHALLENGE ASSESS THE CHALLENGE COST TO YOUR BUSINESS DEFINE CLEAR MARKET RESEACH GOALS CARRY OUT RESEARCH THAT WILL DIRECTLY IMPACT YOUR BOTTOM LINE IMPLEMENT THE FINDINGS AND EVALUATE IMPACT KEEP AN EYE ON COMPETITION AND STAY AHEAD cQuest Market Research & Consulting 1 2 3 4 5 6 36 Dragan Tzankov Blvd. WTC Interpred Office A801 1040 Sofia Bulgaria +359 2 815 49 10info@cquest-mrc.com www.cquest-mrc.com CQUEST QUALITATIVE RESEARCH Focus Groups In-depth Interviews Affinity Dyads Ethnographic Research Diaries Shop-alongs CQUEST QUANTITATIVE RESEARCH Data collection methods: o CATI o CAWI o CAPI/TAPI o PAPI Places of interviewing: o In-home/Office o Exit o At the point of sale o Convenience locations Approach the challenge by relevant methods: o Brand Health Tracking o Brand Image & Positioning o Consumer Behavior o Segmentation o Satisfaction o Wants vs Needs o Loyalty / Advocacy o Likelihood to Recommend o Concept Development & Testing o Product Development & Testing o Price Optimization o Ad Development & Testing o Target Audience Insights o Message Impact o Ability to Cause Action o Reputation Measurement