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Unit 1 Representation Exam Revision
Unit 1 Representation Exam Revisionhughes82
油
1. The document provides guidance for revising skills needed for an exam on media representations. It contains two practice tests to help consolidate knowledge and skills in analyzing media features and writing exam answers.
2. The practice tests include questions that require identifying, explaining, comparing, analyzing, assessing, and evaluating how different techniques are used to create meaning in media texts. Model answers are provided to demonstrate the level of detail and use of concepts expected.
3. For each question, guidance is given on the command term being asked and the number of marks available. Key terms and theories are defined to help explain techniques like stereotyping and apply concepts to the questions.Film and TV
Film and TVhughes82
油
This document provides an overview of key concepts in film and television studies. It outlines various textual and representation areas that are analyzed, such as language, technical elements, gender, age, social groups and ethnicity. It also summarizes several influential media theories, including those of Stuart Hall on encoding/decoding, Richard Dyer on stereotyping, and Laura Mulvey's concept of the male gaze. Finally, it lists different technical aspects of film and TV like mise en scene, sound, camera and editing, and provides links to additional resources on some of these topics.Effects of Representations 
Effects of Representations hughes82
油
Media representations can have both positive and negative effects on individuals, groups, and society. They can influence attitudes and behaviors through copycat behavior, education and information, socialization, objectification, and stereotypes. Representations can reinforce dominant ideologies but also potentially challenge them. The media is an effective vehicle for spreading dominant worldviews to wide audiences.Dominant Ideologies Intro
Dominant Ideologies Introhughes82
油
Dominant ideologies in society include patriotism, family values, consumerism, religion, age, gender, class, and politics. The dominant ideology regarding women portrayed them in magazines as focused on beauty, appearance, and dieting in the 1900s-1950s and 1970s-now with an emphasis on slimness. Dominant ideologies are supported by the media like magazines, films, TV, music videos, advertisements, computer games, and newspapers to appeal to wide audiences and make people feel normal.Constructing Representations (technical areas)
Constructing Representations (technical areas)hughes82
油
This document provides information and writing frames to analyze various media texts and how they construct representations that conform to dominant ideologies or genre expectations. It discusses analyzing film, TV, music videos, games, print media, and advertisements by referencing technical elements like mise-en-scene, camerawork, editing, sound, and layout and relating them to theories like the male gaze, stereotypes, reception theory, and moral panic. Sample writing frames are provided to demonstrate analyzing how meanings are created in specific texts through technical elements and applying relevant communication theories.Baudrillard 
Baudrillard hughes82
油
Jean Baudrillard was a philosopher whose work analyzed how living in a postmodern, media-saturated environment shapes perceptions of reality. His concept of "simulacra" described how media representations of reality become exaggerated simulations that audiences may mistake for the real. Baudrillard argued that media coverage of events like wars presents a hyperreal version that distorts understanding of actual realities and priorities. His theories remain influential in analyzing how media constructs and influences perceptions of gender, sexuality, and current affairs.Theory Continued 
Theory Continued hughes82
油
This document provides an overview of media representation theory and concepts for exam practice. It discusses key theories such as how media representations reflect the ideology and values of the producer. It also addresses how audiences can interpret representations in both passive and active ways and may be impacted both positively and negatively by media effects. Examples of potential impacts include copycat behavior, education, socialization, objectification, and reinforcement or challenging of dominant ideologies.Basic Theories 
Basic Theories hughes82
油
This document provides an overview of media representation theory. It discusses key concepts from theorists such as Stuart Hall on encoding/decoding, Richard Dyer on stereotyping, and Laura Mulvey on the male gaze. Mulvey's theory suggests that media often sexualizes and objectifies women as objects of desire for a heterosexual male gaze through scopophilia, voyeurism, and exhibitionism. The document also covers audience effects theories, representation areas like gender and ethnicity, and technical elements of different media like film, advertising, gaming, and magazines.Audience Positioning Unit 1 Representations
Audience Positioning Unit 1 Representationshughes82
油
The document discusses how audiences are positioned when consuming media texts. It identifies several elements that help define audience positioning, including the camera position, mode of address, and whether the gaze is from a male or female perspective. It provides examples of different modes of address and the implied audience roles and relationships that result. The document also discusses reception theory and how audiences can have preferred, negotiated, or oppositional readings of media texts. It concludes by defining open, closed, and polysemic texts and how they allow for varying levels of interpretation.Audience Positioning and Media Effects
Audience Positioning and Media Effectshughes82
油
The document provides guidance on how to structure essay responses to higher-level exam questions. It recommends starting with a short introduction to define key terms, planning the main points with references to theory and terminology, using examples from multiple media texts to illustrate each point, writing each point fully while being time-aware, and concluding by summarizing the key points and answering the question. It also provides an example question, marking criteria, and suggests choosing opposing newspaper representations of reality to analyze.Target Audience
Target Audiencehughes82
油
The document discusses how media producers define and categorize audiences. It explains that producers research audiences to learn about their age, gender, ethnicity, location and other attributes. This research informs how producers create media texts that will appeal to target audiences. The document also contains quizzes and tasks about defining audiences for different media products based on these demographic and psychographic factors.
Section B Revision Session
Section B Revision Sessionhughes82
油
This document provides an overview of the exam focus and structure for Section B. Section B will focus on the TV shows Stranger Things and Deutschland 83 which students have studied. Question 4 will focus on theories of narrative/genre such as Propp's character types or Todorov's narrative theory. Question 5 will involve an in-depth analysis comparing and contrasting the two TV shows by looking at areas like representation, audience theory, or genre theory while drawing on theorists like Hall, Barthes, Neale. The document provides example structures for answering different questions and lists relevant media language and theories students could reference in their answers.Section A Revision Session 
Section A Revision Session hughes82
油
This document provides revision materials for Section A of an exam focusing on analyzing representations in media texts. It outlines the key areas and texts that may be covered, including advertisements, music videos, and print media like The Big Issue. For advertisements, students are told to consider the brand/company history and identity, representations of people, places and ideologies, and how media language is used. For music videos, the summary highlights analyzing the artist history and audience reaction, representations, and use of media language. The document provides example texts that could come up and emphasizes representing 2 out of the given media forms will be examined.Section A Revision: Media Messages
Section A Revision: Media Messageshughes82
油
This document provides revision materials for Section A, including possible question areas and sample texts to revise. It discusses advertisement and music video texts that could be used. For advertisements, it notes to revise the brand/company history and identity, representations of people, places and ideologies, and how they relate to social, cultural, historical and political issues. For music videos, it similarly notes to revise the artist's history, representations, and how they relate to various issues. It then provides mark scheme points about how producers may use representations in videos to promote artists, including through performance, narrative elements, and eliciting value from the audience. Examples of specific video representations are also given.
Year 12 Mock Exam Overview
Year 12 Mock Exam Overviewhughes82
油
The mock exam will consist of two sections. Section A will focus on questions related to music videos and print advertisements, analyzing how they use media language and representations to sell to audiences. Section B will ask questions about one of the long-form TV drama case studies, relating it to theories of Steve Neale, Todorov, Propp, and Hall. Sample questions will analyze the music videos "Unfinished Sympathy" and "Titanium" or require explaining how one case study relates to the specified narrative and representation theories.NEA Research and Planning Tasks 
NEA Research and Planning Tasks hughes82
油
The document outlines several research and planning tasks to be completed in the next week for a Bauer research presentation. It includes researching background information on Bauer such as ownership, management, financials, media produced, and mission. Students are asked to provide examples of Bauer magazines and analyze typical style, genre, audience and aim. Additional tasks involve choosing three fashion websites, one from Bauer and two others, to screen shot, analyze layout/design, and upload to blogs. A target audience profile must also be created discussing demographic and psychographic factors with included guidance links.Y12 Mock Exam Overview
Y12 Mock Exam Overviewhughes82
油
This document provides an overview of a mock exam, outlining that it contains two sections. Section A does not provide any details, while Section B lists two songs: "Unfinished Sympathy" by Massive Attack and "Titanium" by David Guetta. The purpose of the mock exam is highlighted as to outline expectations for the exam.Stranger Things Essay
Stranger Things Essayhughes82
油
The document discusses representation in the Netflix series Stranger Things. It outlines key areas of representation to consider, including stereotypes, under-representation, realism, and how representations convey values. It also notes how audience and historical context impact interpretations. Tables are included to analyze how characters in Stranger Things follow or challenge stereotypes related to age, gender, class, ability, race, region, and sexuality. Theories of representation from scholars like Stuart Hall, David Gauntlett, and others are referenced to help analyze characters.G325 Section A and B Overview
G325 Section A and B Overviewhughes82
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The document provides an overview and guidance for an exam focusing on media production. It outlines the key areas and expectations for Section A, Question 1, including digital technology, creativity, research and planning, post-production, and using conventions from real media texts. For each area, it highlights what should be discussed and considered in the response. Section B provides guidance on structuring a collective identity response, outlining an introduction, discussion of media/mediation/stereotypes, historical representations, two case studies with relevant real-life events, and a conclusion.Nea Brief Overview
Nea Brief Overviewhughes82
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- The document provides details on the requirements and expectations for producing the front covers, contents pages, and website for the launch of a new fashion magazine.
- The products to be created are the front covers and contents pages for the first two editions of the print magazine, as well as the homepage and one additional page for the magazine's website.
- Across both the print and online products, there must be a clear sense of consistent branding that demonstrates they are part of the same cross-media production for the same target audience of 16-25 year olds from socioeconomic class AB.Section B (Comedy) 
Section B (Comedy) hughes82
油
The document discusses two comedy programs - The Simpsons and Room 101 - and their scheduling and appeal to audiences. The Simpsons airs Monday to Friday at 6:00-6:30pm on Channel 4, with each short episode offering easy escapism. Its characters and family-based stories are familiar and relatable. Room 101 airs Fridays at 8:30-9:00pm on BBC 2, and features celebrities discussing pet peeves, with varying types of humor from guests. Both shows appeal to audiences through their predictable formats and characters, as well as relatable themes.Website Codes and Conventions
Website Codes and Conventionshughes82
油
This document provides guidance on annotating a website screenshot to explain its codes and conventions. It lists several elements that should be annotated, including the masthead in a contrasting color and larger font to draw attention; web links, social media links, and navigation bars to improve accessibility; advertisements and offers to entice readers; and content relating to the magazine's focus, latest issue, and local region. The annotations would explain how these elements are used to direct attention, facilitate navigation and interaction, promote other products, and relate content to readers.Section A Q1a Digital Tech and Creativity
Section A Q1a Digital Tech and Creativityhughes82
油
This document provides guidance for a student to describe how their digital technology skills contributed to their creative decision making in various productions. It outlines the structure the student should follow in their response, including: introducing the projects, discussing research and planning skills progression from Year 12 to 13, comparing the hardware and software used and creativity gained in their main Year 12 and 13 productions, briefly discussing ancillary tasks, how technology aided the evaluation process, and concluding with how technology allowed them to be creative overall.G324 Past Questions
G324 Past Questionshughes82
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This document provides guidance and past questions for Section A of an exam focusing on conventions in media texts. It defines conventions as established rules or patterns that audiences expect to see. Students are prompted to consider how much their own productions followed or broke conventions intentionally. The document offers discussion points about researching conventions in existing media, planning productions around conventions, and how understanding conventions impacted their work. It provides an essay plan template addressing how conventions influenced productions for assessments and ancillary tasks in years 12 and 13. Key conventions of magazines, film trailers, and genres like horror are listed to analyze in terms of conforming, challenging, or developing conventions in original work.Stranger Things and Netflix Poster
Stranger Things and Netflix Posterhughes82
油
Stranger Things was created by the Duffer Brothers and premiered on Netflix in 2016. It is a science fiction/horror drama set in the 1980s about a young boy who disappears into an alternate dimension. There are currently 3 seasons with around 25 total episodes. The show draws comparisons to works by Steven Spielberg and has become one of Netflix's most popular original shows, appealing to audiences' nostalgia for 80s films and fascination with sci-fi/horror genres. Netflix continues to be one of the most popular streaming services, making billions in revenue from its over 200 million subscribers around the world.Developing Conclusions
Developing Conclusionshughes82
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This document discusses cultural hegemony and how David Gauntlett's theory of Web 2.0 could lead to positive change in youth representation. It introduces Antonio Gramsci and his concept of cultural hegemony. It then discusses Gauntlett and his argument that new media allows audiences to become producers through platforms like YouTube, enabling people to create their own identity and influence others. The document concludes that to challenge negative representations of youth, audiences must become producers themselves and actively create alternative representations, as promoted by Gauntlett's theory of Web 2.0.How to Setup WhatsApp in Odoo 17 - Odoo 際際滷s
How to Setup WhatsApp in Odoo 17 - Odoo 際際滷sCeline George
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Integrate WhatsApp into Odoo using the WhatsApp Business API or third-party modules to enhance communication. This integration enables automated messaging and customer interaction management within Odoo 17.Blind Spots in AI and Formulation Science Knowledge Pyramid (Updated Perspect...
Blind Spots in AI and Formulation Science Knowledge Pyramid (Updated Perspect...Ajaz Hussain
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This presentation delves into the systemic blind spots within pharmaceutical science and regulatory systems, emphasizing the significance of "inactive ingredients" and their influence on therapeutic equivalence. These blind spots, indicative of normalized systemic failures, go beyond mere chance occurrences and are ingrained deeply enough to compromise decision-making processes and erode trust.
Historical instances like the 1938 FD&C Act and the Generic Drug Scandals underscore how crisis-triggered reforms often fail to address the fundamental issues, perpetuating inefficiencies and hazards.
The narrative advocates a shift from reactive crisis management to proactive, adaptable systems prioritizing continuous enhancement. Key hurdles involve challenging outdated assumptions regarding bioavailability, inadequately funded research ventures, and the impact of vague language in regulatory frameworks.
The rise of large language models (LLMs) presents promising solutions, albeit with accompanying risks necessitating thorough validation and seamless integration.
Tackling these blind spots demands a holistic approach, embracing adaptive learning and a steadfast commitment to self-improvement. By nurturing curiosity, refining regulatory terminology, and judiciously harnessing new technologies, the pharmaceutical sector can progress towards better public health service delivery and ensure the safety, efficacy, and real-world impact of drug products.More Related Content
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Audience Positioning Unit 1 Representations
Audience Positioning Unit 1 Representationshughes82
油
The document discusses how audiences are positioned when consuming media texts. It identifies several elements that help define audience positioning, including the camera position, mode of address, and whether the gaze is from a male or female perspective. It provides examples of different modes of address and the implied audience roles and relationships that result. The document also discusses reception theory and how audiences can have preferred, negotiated, or oppositional readings of media texts. It concludes by defining open, closed, and polysemic texts and how they allow for varying levels of interpretation.Audience Positioning and Media Effects
Audience Positioning and Media Effectshughes82
油
The document provides guidance on how to structure essay responses to higher-level exam questions. It recommends starting with a short introduction to define key terms, planning the main points with references to theory and terminology, using examples from multiple media texts to illustrate each point, writing each point fully while being time-aware, and concluding by summarizing the key points and answering the question. It also provides an example question, marking criteria, and suggests choosing opposing newspaper representations of reality to analyze.Target Audience
Target Audiencehughes82
油
The document discusses how media producers define and categorize audiences. It explains that producers research audiences to learn about their age, gender, ethnicity, location and other attributes. This research informs how producers create media texts that will appeal to target audiences. The document also contains quizzes and tasks about defining audiences for different media products based on these demographic and psychographic factors.Section B Revision Session
Section B Revision Sessionhughes82
油
This document provides an overview of the exam focus and structure for Section B. Section B will focus on the TV shows Stranger Things and Deutschland 83 which students have studied. Question 4 will focus on theories of narrative/genre such as Propp's character types or Todorov's narrative theory. Question 5 will involve an in-depth analysis comparing and contrasting the two TV shows by looking at areas like representation, audience theory, or genre theory while drawing on theorists like Hall, Barthes, Neale. The document provides example structures for answering different questions and lists relevant media language and theories students could reference in their answers.Section A Revision Session
Section A Revision Session hughes82
油
This document provides revision materials for Section A of an exam focusing on analyzing representations in media texts. It outlines the key areas and texts that may be covered, including advertisements, music videos, and print media like The Big Issue. For advertisements, students are told to consider the brand/company history and identity, representations of people, places and ideologies, and how media language is used. For music videos, the summary highlights analyzing the artist history and audience reaction, representations, and use of media language. The document provides example texts that could come up and emphasizes representing 2 out of the given media forms will be examined.Section A Revision: Media Messages
Section A Revision: Media Messageshughes82
油
This document provides revision materials for Section A, including possible question areas and sample texts to revise. It discusses advertisement and music video texts that could be used. For advertisements, it notes to revise the brand/company history and identity, representations of people, places and ideologies, and how they relate to social, cultural, historical and political issues. For music videos, it similarly notes to revise the artist's history, representations, and how they relate to various issues. It then provides mark scheme points about how producers may use representations in videos to promote artists, including through performance, narrative elements, and eliciting value from the audience. Examples of specific video representations are also given.Year 12 Mock Exam Overview
Year 12 Mock Exam Overviewhughes82
油
The mock exam will consist of two sections. Section A will focus on questions related to music videos and print advertisements, analyzing how they use media language and representations to sell to audiences. Section B will ask questions about one of the long-form TV drama case studies, relating it to theories of Steve Neale, Todorov, Propp, and Hall. Sample questions will analyze the music videos "Unfinished Sympathy" and "Titanium" or require explaining how one case study relates to the specified narrative and representation theories.NEA Research and Planning Tasks
NEA Research and Planning Tasks hughes82
油
The document outlines several research and planning tasks to be completed in the next week for a Bauer research presentation. It includes researching background information on Bauer such as ownership, management, financials, media produced, and mission. Students are asked to provide examples of Bauer magazines and analyze typical style, genre, audience and aim. Additional tasks involve choosing three fashion websites, one from Bauer and two others, to screen shot, analyze layout/design, and upload to blogs. A target audience profile must also be created discussing demographic and psychographic factors with included guidance links.Y12 Mock Exam Overview
Y12 Mock Exam Overviewhughes82
油
This document provides an overview of a mock exam, outlining that it contains two sections. Section A does not provide any details, while Section B lists two songs: "Unfinished Sympathy" by Massive Attack and "Titanium" by David Guetta. The purpose of the mock exam is highlighted as to outline expectations for the exam.Stranger Things Essay
Stranger Things Essayhughes82
油
The document discusses representation in the Netflix series Stranger Things. It outlines key areas of representation to consider, including stereotypes, under-representation, realism, and how representations convey values. It also notes how audience and historical context impact interpretations. Tables are included to analyze how characters in Stranger Things follow or challenge stereotypes related to age, gender, class, ability, race, region, and sexuality. Theories of representation from scholars like Stuart Hall, David Gauntlett, and others are referenced to help analyze characters.G325 Section A and B Overview
G325 Section A and B Overviewhughes82
油
The document provides an overview and guidance for an exam focusing on media production. It outlines the key areas and expectations for Section A, Question 1, including digital technology, creativity, research and planning, post-production, and using conventions from real media texts. For each area, it highlights what should be discussed and considered in the response. Section B provides guidance on structuring a collective identity response, outlining an introduction, discussion of media/mediation/stereotypes, historical representations, two case studies with relevant real-life events, and a conclusion.Nea Brief Overview
Nea Brief Overviewhughes82
油
- The document provides details on the requirements and expectations for producing the front covers, contents pages, and website for the launch of a new fashion magazine.
- The products to be created are the front covers and contents pages for the first two editions of the print magazine, as well as the homepage and one additional page for the magazine's website.
- Across both the print and online products, there must be a clear sense of consistent branding that demonstrates they are part of the same cross-media production for the same target audience of 16-25 year olds from socioeconomic class AB.Section B (Comedy)
Section B (Comedy) hughes82
油
The document discusses two comedy programs - The Simpsons and Room 101 - and their scheduling and appeal to audiences. The Simpsons airs Monday to Friday at 6:00-6:30pm on Channel 4, with each short episode offering easy escapism. Its characters and family-based stories are familiar and relatable. Room 101 airs Fridays at 8:30-9:00pm on BBC 2, and features celebrities discussing pet peeves, with varying types of humor from guests. Both shows appeal to audiences through their predictable formats and characters, as well as relatable themes.Website Codes and Conventions
Website Codes and Conventionshughes82
油
This document provides guidance on annotating a website screenshot to explain its codes and conventions. It lists several elements that should be annotated, including the masthead in a contrasting color and larger font to draw attention; web links, social media links, and navigation bars to improve accessibility; advertisements and offers to entice readers; and content relating to the magazine's focus, latest issue, and local region. The annotations would explain how these elements are used to direct attention, facilitate navigation and interaction, promote other products, and relate content to readers.Section A Q1a Digital Tech and Creativity
Section A Q1a Digital Tech and Creativityhughes82
油
This document provides guidance for a student to describe how their digital technology skills contributed to their creative decision making in various productions. It outlines the structure the student should follow in their response, including: introducing the projects, discussing research and planning skills progression from Year 12 to 13, comparing the hardware and software used and creativity gained in their main Year 12 and 13 productions, briefly discussing ancillary tasks, how technology aided the evaluation process, and concluding with how technology allowed them to be creative overall.G324 Past Questions
G324 Past Questionshughes82
油
This document provides guidance and past questions for Section A of an exam focusing on conventions in media texts. It defines conventions as established rules or patterns that audiences expect to see. Students are prompted to consider how much their own productions followed or broke conventions intentionally. The document offers discussion points about researching conventions in existing media, planning productions around conventions, and how understanding conventions impacted their work. It provides an essay plan template addressing how conventions influenced productions for assessments and ancillary tasks in years 12 and 13. Key conventions of magazines, film trailers, and genres like horror are listed to analyze in terms of conforming, challenging, or developing conventions in original work.Stranger Things and Netflix Poster
Stranger Things and Netflix Posterhughes82
油
Stranger Things was created by the Duffer Brothers and premiered on Netflix in 2016. It is a science fiction/horror drama set in the 1980s about a young boy who disappears into an alternate dimension. There are currently 3 seasons with around 25 total episodes. The show draws comparisons to works by Steven Spielberg and has become one of Netflix's most popular original shows, appealing to audiences' nostalgia for 80s films and fascination with sci-fi/horror genres. Netflix continues to be one of the most popular streaming services, making billions in revenue from its over 200 million subscribers around the world.Developing Conclusions
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油
This document discusses cultural hegemony and how David Gauntlett's theory of Web 2.0 could lead to positive change in youth representation. It introduces Antonio Gramsci and his concept of cultural hegemony. It then discusses Gauntlett and his argument that new media allows audiences to become producers through platforms like YouTube, enabling people to create their own identity and influence others. The document concludes that to challenge negative representations of youth, audiences must become producers themselves and actively create alternative representations, as promoted by Gauntlett's theory of Web 2.0.Recently uploaded (20)
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Historical instances like the 1938 FD&C Act and the Generic Drug Scandals underscore how crisis-triggered reforms often fail to address the fundamental issues, perpetuating inefficiencies and hazards.
The narrative advocates a shift from reactive crisis management to proactive, adaptable systems prioritizing continuous enhancement. Key hurdles involve challenging outdated assumptions regarding bioavailability, inadequately funded research ventures, and the impact of vague language in regulatory frameworks.
The rise of large language models (LLMs) presents promising solutions, albeit with accompanying risks necessitating thorough validation and seamless integration.
Tackling these blind spots demands a holistic approach, embracing adaptive learning and a steadfast commitment to self-improvement. By nurturing curiosity, refining regulatory terminology, and judiciously harnessing new technologies, the pharmaceutical sector can progress towards better public health service delivery and ensure the safety, efficacy, and real-world impact of drug products.How to attach file using upload button Odoo 18
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APM event hosted by the South Wales and West of England Network (SWWE Network)
Speaker: Aalok Sonawala
The SWWE Regional Network were very pleased to welcome Aalok Sonawala, Head of PMO, National Programmes, Rider Levett Bucknall on 26 February, to BAWA for our first face to face event of 2025. Aalok is a member of APMs Thames Valley Regional Network and also speaks to members of APMs PMO Interest Network, which aims to facilitate collaboration and learning, offer unbiased advice and guidance.
Tonight, Aalok planned to discuss the importance of a PMO within project-based organisations, the different types of PMO and their key elements, PMO governance and centres of excellence.
PMOs within an organisation can be centralised, hub and spoke with a central PMO with satellite PMOs globally, or embedded within projects. The appropriate structure will be determined by the specific business needs of the organisation. The PMO sits above PM delivery and the supply chain delivery teams.
For further information about the event please click here.
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