Crayons communication
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Brando creates an advertisement to target his audience, Candy. Candy sees the ad and is interested in Brando's shoes. However, when she searches online, she cannot find any information about Brando or his shoes. Had Brando optimized his online presence and activity, Candy would have been able to find and purchase his shoes. In the end, Candy is happy with a new pair of golden shoes she found instead.
Crayons communication
- 2. A story about on and offline advertising
- 3. Meet Brando. A quintessential marketer
- 4. This is Candy Brandos target audience.
- 5. Brando knows what Candy likes. To lure her he created a beautiful advert. Then he sat back and waited.
- 6. Sure enough, Candy was tempted by the idea of a new pair of shoes
- 7. So she fired up her laptop and within minutes she was online trying to find out more about Brando and his shoes. She found 1,000,472 different shoes including some made of snakeskin (yuh!)
- 8. But no mention of Brando and his shoes
- 9. If only Brando had understood that new technology has empowered consumers like never before. And that its no longer enough to just advertise Youve got to optimize your online and offline activity
- 10. And Candy? Shes over the moon with her new golden shoes with silver buckles and real silk lining.
- 75. Some of our Digital work
- 76. Websites www.continentalcoffee.com
- 77. Websites www.babyshopstores.com www.babyshopstores.com
- 78. Websites http://virtualtransport.rta.ae
- 79. Websites http://www.omanworldtourism.com
- 80. Websites http://www.jvc-me.coml
- 81. Websites http://www.tra.gov.om
- 82. Social Media www.facebook.com/sharafdgonline
- 83. Social Media http://www.facebook.com/ShoexpressME
- 84. Social Media http://www.facebook.com/FashionandMen
- 85. Social Media http://www.facebook.com/BabyBytes
- 86. Social Media www.facebook.com/label24