Crazibrain Solution Profile || Gamification || AR || VR
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This document describes an organisation that specializes in gamification, mobile apps, AR/VR, and mobile marketing to make technology accessible for brands. It has experience creating virtual reality training simulations for topics like banking, business etiquette, automotive assembly, and flight attendant training. It also discusses game-based projects for brand communication, market research with kids, and implicit association testing to better understand consumer preferences and perceptions. The founder, Nishchaya Dave, has over 10 years of experience in brand development and a vision to revolutionise campaign management through innovative solutions.
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Crazibrain Solution Profile || Gamification || AR || VR
- 2. We are a young yet extremely dependable organisation who is not making brands tech savvy rather making Technology brand savvy. We are pioneers in Gamification, mobile apps, AR/VR, making and executing campaigns,and Mobile marketing. Our strength lies in the combination of Business Understanding, Technology and Creativity. We live by Our MOTO To create the perfect blend of technology and creativity for the best business solution
- 4. Clientele
- 9. Virtual Training of Banking system This Project was done for an European client, giving the virtual tour of Banking system For demo: http://bit.ly/2nLXfIg
- 10. Training: Business Etiquette This Project is to teach or train Business Etiquette, game has many avatar and goes through real world scenarios For demo: http://bit.ly/2nLXfIg
- 11. Training: Assembly line Automobile This Project is to train about assembly line of car and the process they need to follow For demo: http://bit.ly/2nLXfIg
- 12. Training: Flight Attendant This Project is to train flight attendant about different scenarios in flights For demo: http://bit.ly/2nLXfIg
- 13. Training: Induction Program This Project is for induction program where details about the company, its process and rules are explained and trained For demo: http://bit.ly/2nLXfIg
- 14. Treasure Hunt
- 15. communication of brand USP In the retail store, consumer don¡¯t have time or active interest in knowing the brand story or USP. How do we engage consumer and communicate brand USP in memorable game We have developed a game which first communicate the brand story in the gamified way and in level-2 he need to pick the 3 USP from a random list. The lifeline allow the consumer to remember where he went wrong and thus over the course of the game he remember the brand USP Engagement rate has improved by 1.5x since the promoter is asking the consumer to play a game while billing is happening etc. Brand USP retention was significantly improved and in-turn the brand adoption
- 16. Three different type of games For demo: http://bit.ly/2nLXfIg
- 17. Getting insights from kids is really difficult and shortlisting brand name options through traditional research always gives very rationalised options. We have developed a gamification module which is similar to the concept of Tinder, where the kids just do right swipe when they like the name and left swipe when they dislike. There are three levels of the game which helps the shortlisting and arrive at the best name The complete survey was 3-4 minutes longer and respondents thoroughly enjoys the game, which is quite opposite of any traditional survey. Kids without any burden took the survey and results were out almost instantly. The hierarchy was based on both the likes and response time & gave very clear way forward path for the brand team Shortlisting a new brand name options for a kids brand
- 19. Implicit Association Test (IAT) In traditional surveys, we always get overclaimed and positive responses which rarely reflect their true feeling about a brand. We have developed an gamified version of Implicit Association Test (IAT) module which don't ask consumer about their brand preference or which image attributes they associate with brand/s. Rather consumer plays a game and through the response time, we assess the brand preference and image association for a set of brands While the traditional research revealed 80% plus top box for a set of brands. Through IAT, we were able to segment people based on their affinity with the brand. IAT were repeatedly able to discriminating and share brand strength score which was missing in traditional surveys
- 27. Young Dynamic Founder & CEO with a vision to change the course of how campaigning works Nishchaya Dave versed in Technical background, deep understanding of Consumer research, development and Brand Management, first hand experience of developing new markets with more than 10 years of experience in Brand development. The plethora of experience mixed with just the right team and Crazibrains was born to revolutionise the way campaign management works for the leading brands. Man with a plan ! Nishchaya Dave https://www.linkedin.com/in/nishchayadave/
- 28. nishchaya@crazibrainsolutions.com 9 8 9 1 6 7 9 5 4 0