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Editor's Notes

• #2: https://www.youtube.com/watch?v=lX4aXsiSjSE
• #5: ????? ?? ???? ????????, ?? 60 ??????????. ?????? ???? ?? ???? ????? ????????? ????? ????? ????? 75,000 ?????? ?????? ??? ??? ?? 14. ????? ???? ???? ?? ?? ???????? ?????? ???? ???? ?-Happy meal ???? ??? ?????? ?? ??? ??????. Meet Mike Fountaine - owner of the world's largest collection of McDonald's memorabilia. The 60 year old has spent almost half a century amassing a record-breaking haul of everything to do with the famous restaurant. Mike's career with McDonald's began at age 15 in 1968, where he started off working the grill in the same month the Big Mac was introduced.
• #8: https://www.youtube.com/watch?v=HbDQ7n6xIPM
• #9: ?????? ?????? ??? ????? ¨C ??????? ?? ??????? ?????? ?????? ???? https://www.youtube.com/watch?v=CSGw9DamxCQ
• #11: Popular streetwear brand, Supreme,? The brand is an exclusive and rather pricey one. It originates from New York and started up in 1994. Supreme first started as a skateboarding shop/clothing brand. Since then, they have grown into a more streetwear and high fashion brand, selling t-shirts, hoodies, jeans and other basic clothing essentials.
• #14: https://www.theguardian.com/technology/2016/sep/30/red-clay-brick-selling-for-up-to-1000-on-ebay http://dailyillini.com/opinions/2016/10/11/far-will-consumers-go-brand-loyalty/ It sold out at its original price of $30 within minutes on Thursday, and has since appeared online with?extremely high price tags. ?The new item released last week was like no other product the company had released before. The company was selling a brick. Yes, a single brick for around $40. It was a simple red brick with Supreme¡¯s name on it. At first glance it may look like an unnecessary and weird purchase, which it is. I mean, what are you even gonna do with a brick? But despite the odds, customers were lined up at stores and the brick sold out immediately online. It was a must-have item simply because of its name brand and aesthetic. Customers ate it up, and many were disappointed when they couldn¡¯t score a brick. Resellers even tried to sell it on Ebay for up to $1,000. This seems crazy ¡ª why would people buy a brick for that much money just for the brand?
• #16: http://network9.biz/brand-design/brand-loyalty-gone-wild-5-crazy-brand-fanatics/
• #17: https://www.washingtonpost.com/posteverything/wp/2014/08/06/how-tattoos-went-from-cool-to-corporate/?utm_term=.ab194b0a479f Brands have also mastered the art of selling lifestyles and ideals, which has, in return, inspired their consumers to develop very close psychological connections with them. Researchers talk about ¡°brand-extended self-construals¡± when consumers use brands they hold dear as a way to define themselves. Think Nike, Apple, Volkswagen, and, of course, Harley Davidson. These have in common a strong following and a sense of ¡°community¡± you might ordinarily associate with sports teams. Harley Davidson is probably the best example, as this was one of the first brands widely used for tattoos. When the brand is inked under the skin it signifies a consumer¡¯s commitment to the community and an adhesion to the brand¡¯s supposed lifestyle.
• #18: It's true that Whole Foods has 1.9 million Facebook fans. But then again, Whole Foods also has 431 locations across America. By comparison, Wegmans is pretty tiny. Its whole system is just 88 stores. And yet the chain still boasts close to 314,000 Facebook fans, an exuberant Twitter fan base (check out #Wegmania), and even online "Love Letters" from devotees
• #19: It's true that Whole Foods has 1.9 million Facebook fans. But then again, Whole Foods also has 431 locations across America. By comparison, Wegmans is pretty tiny. Its whole system is just 88 stores. And yet the chain still boasts close to 314,000 Facebook fans, an exuberant Twitter fan base (check out #Wegmania), and even online "Love Letters" from devotees
• #21: ?? ???? ?? ?????? ????? ????? ??????? ?? ?? ?????? Underground - ????? ???? ???? ???? ???? ?????? ?? ?????? ??????????? ¨C ???? ??? ???????? ¨C ????? ????? ???? ????? ¨C ?????? ????? ????? (??? ????.) ????? - Nike, Apple, Volkswagen, and, of course, Harley Davidson. These have in common a strong following and a sense of ¡°community¡± you might ordinarily associate with sports teams.
• #24: http://fashionforward.mako.co.il/news/116049/
• #25: ???? ?????? ?? ?'????: https://www.youtube.com/watch?v=GD2sWacXcUc http://www.adweek.com/adfreak/cheetos-has-2016-winter-fashion-collection-those-who-cant-get-enough-orange-174852 ????? ?? ??????? ???????? ?????: http://www.adweek.com/adfreak/dominos-made-wipeable-adult-onesie-so-you-can-get-pizza-all-over-yourself-while-eating-175316 ???? ?????? ?? ????????: http://bigmacshop.se/ ???? ????? ????????? ?? ???????: https://www.youtube.com/watch?v=-KjURW5LS0g KFC ??- ????? ?????? http://www.adweek.com/adfreak/kfc-just-made-edible-finger-lickin-good-nail-polish-yeah-tastes-chicken-171245 + ??? ???? ???? KFC https://www.youtube.com/watch?v=NVuNcDOZGlA
• #26: ???? ????? ????????? ?? ???????: https://www.youtube.com/watch?v=-KjURW5LS0g