Creare Blog August 2015
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The document discusses good, bad, and ugly examples of e-commerce product pages. The good examples have clear pricing, distinct calls-to-action, high-quality product pictures, and build customer trust. The bad examples have issues like lack of images, unclear calls-to-action, and no reviews. The ugly example is confusing and cluttered. The document concludes with 5 tips for improving product pages, such as cutting clutter, using clear calls-to-action and product pictures, concise quality content, and building trust with reviews.
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Creare Blog August 2015
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Here's a more detailed look:
Key Features:
Integrated Telecommunications:
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Global Presence:
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Business Solutions:
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Innovation:
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Network Infrastructure:
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Key Brands:
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Ad
Creare Blog August 2015
- 1. E-COMMERCE PRODUCT PAGES The Good, The Bad & The Ugly
- 2. Plenty of options Up-sell opportunities Customer reviews Copy for conversion (Dont think about the quantity, its QUALITY) THE GOOD Clear pricing Distinct call-to-actions Awesome product pictures Source:
- 3. Its a good one Quality & detailed content Clear call-to-actions Array of product images Build customer trust through delivery details, pricing and stock levels. Conversion bar Up-sell opportunities REVIEWS, REVIEWS, REVIEWS Source: http://www.amazon.co.uk/
- 4. Now you have the good, Get ready for the bad
- 5. The Bad Lots of white space Unclear call-to-actions NO checkout facility Lack of images NO Reviews No related products or up-sell opportunities No call to action below the scroll Source: https://groceries.morrisons.com/
- 6. Another bad one A single call-to-action Broken on page navigation Poor page layout Limited product content NO Reviews (again) No related products Lack of images Source: http://www.warwickshireclothing.com/
- 7. As your teacher would say Could do better
- 8. And now for The Ugly... Source: http://www.lingscars.com/ Confusing and Cluttered
- 9. Not every product page will be perfect but you can get close... Here are 5 simple tips for creating a strong product page
- 10. 1. Cut the clutter
- 12. 3. Implement awesome product pictures
- 13. 4. Clear and Concise Content (Think quality, NOT quantity)
- 14. 5. Build customer trust e.g. reviews, reviews, reviews