Create A Cool Company
- 1. HOW TO CREATE A COOL COMPANY CULTURE THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS Nettie Nitzberg, principal WOW! transformations nettie@wowtransformations.com www.wowtransformations.com
- 2. Identify 5 - 6 words that describe your company
- 3. COOL company Examples 安看姻糸壊
- 5. Are You A COOL Company ?
- 6. COOL companies Stand out! Attract top talent! Support business growth!
- 7. How Can You Differentiate your business by revving up your company's COOL factor?
- 8. WHATS THAT?
- 9. HOW CAN I DO THIS? Defined as: the behaviors and beliefs characteristic of a particular social, ethnic, or age group
- 10. WHY ARE THEY COOL?
- 11. Clearly Communicate Your Culture In a Business Insider video interview, Zappos CEO Tony Hsieh estimates hiring mistakes have cost his company more than $100 million since it was founded in 1999. There is a "domino effect" when bad hires make their own bad hiring decisions, says Hsieh. While it's tempting for startups and other growing companies to staff and accommodate that growth, Hsieh says it's a mistake managers will come to regret if hires aren't a good fit with the corporate culture. Zappos now" sacrifices short-term benefits for long-term gains" by spending time vetting potential employees and hiring only folks that mesh well with the company's culture.
- 12. Key Takeaways Differentiate your business COOL Factor COOL Culture Ambassadors & Evangelists
- 13. HOW TO CREATE A COOL COMPANY CULTURE THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS Nettie Nitzberg, WOW! transformations nettie@wowtransformations.com | 678.438.4803 www.wowtransformations.com
Editor's Notes
- #2: How To Create A COOL Company Culture That Attracts Top Talent & Grows Your Business
- #3: Take a minute or two and write a descriptionAnd focus is the key if you cant describe your business in five (or at most six) words or less, you might be spreading yourself too thin. Or having trouble coming to grips with what you want your company to do.This is a key point. If you cannot describe your business in five words, this is a great time to sit back and ask yourself what your company stands for.
- #4: Why did these companies come to mind?What were you thinking of when you came up with these words?Were any of these the same words you used to describe your own company? Why or why not?
- #6: So are you a cool company?Do your employees love Mondays? Do they brag about working for your company? Do their friends want to work there? Do your key players stay long after your competitors have lost theirs?COOL companies stand out. They attract top talent and support business growth.
- #7: So are you a cool company?Do your employees love Mondays? Do they brag about working for your company? Do their friends want to work there? Do your key players stay long after your competitors have lost theirs?COOL companies stand out. They attract top talent and support business growth.
- #8: FOCUS:Identify what COOL factor meansSteps to make your company culture COOLWays to turn your employees into company ambassadors and evangelists
- #14: How To Create A COOL Company Culture That Attracts Top Talent & Grows Your Business