CReaTE toolkit-brussels-29sept10-dcf
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The document summarizes a presentation about the CReATE Cluster Toolkit, which is used to develop the European digital media sector. It was successfully tested in 4 regions. The toolkit helps clusters understand and develop key sectors, agree a joint research agenda, and improve collaboration and innovation. It takes a step-by-step approach to define the cluster, analyze data, validate findings, and agree actions. Using the toolkit helps stakeholders respond to trends, work together, and increase profile, turnover, and funding. The presentation outlines regional results from using the toolkit in the West Midlands and tips for delivering it practically.
CReaTE toolkit-brussels-29sept10-dcf
- 1. CReATE Cluster Toolkit: Developing the European Digital Media Sector David Furmage – Author of Toolkit Policy, Strategy & European Project Specialist davidfurmage@mac.com Brussels 29th Sept 2010
- 2. Presentation Outline CReATE Toolkit – towards excellence Successfully trialed in 4 Regions Aims How it works – step-by-step approach What Outcomes you can expect
- 3. aims Understand & develop key sectors Agree Joint Research Agenda Improve collaboration & innovation Toolkit works for other knowledge sectors Increase Understanding Raise Profile Step-by-Step with cluster managers in mind! launching at create10.eu Nov 2010 Stuttgart also download www.lets-create.eu Joint Research Agenda select downloads
- 5. Collecting & analyzing the right data Defining your cluster Toolkit takes you through what you need to do step-by-step… Asking the right questions Create a cluster map Validating your SWOT analysis
- 7. Refine SWOT & STEEPV Get a perspective on global trends Bring stakeholders and experts together through workshops Agree joint actions
- 8. Agree your own regional research plan and cluster priorities Develop partnerships & potential projects – in region & beyond
- 9. Launch your plans Provide match-making opportunities for business & research Influence policy & point to funding Get REAL projects and joint ventures off the ground Increase your clusters profile
- 10. Skip Stage 5 – lessons learnt from Dan
- 11. using the CReATE Toolkit will help your stakeholders…. respond to future achieve a shared ‘buy-in’, trends, avoiding working together in new threats, building new ways, starting joint opportunities… ventures… increase turnover and influence policies, point to research activity, more funding, kick start real connections beyond projects, real impacts… region, higher profile… Join the CReATE approach www.lets-create.eu Join our linkedin group European Digital Creative Network
- 12. CReATE Cluster Toolkit Developing the digital media sector thank you for listening www.lets-create.eu David Furmage – Author of Toolkit Policy, Strategy & European Project Specialist davidfurmage@mac.com
- 13. CReATE Cluster Toolkit: Developing the European Digital Media Sector Dan Licari - Cluster Manager, West Midlands, UK Digital Media Consultant danlicari@advantagewm.co.uk Brussels 29th Sept 2010
- 14. Practical Tips on running CReATE Feedback & tips from West Midlands Region … … other comments and tips… TOOLKIT CONTAINS ROUND-UP OF TIPS AND FEEDBACK FROM CReATE REGIONS Innovation in Delivery Second Life in West Midlands
- 15. Regional Results – West Midlands UK Games serious games Production Social Media Innovation funding DIGITAL MEDIA Positive Outcomes & aspirations…
- 16. Joint Research Agenda Visual & Interactive Experiences Tools of Productivity & Automation Digital Distribution Mobility & Interoperability User-producer Interaction in Development
- 17. Practical Tips, Lessons Learnt, Future Possibilities Dan Licari Screen, Image & Sound Cluster Manager Practical tips & Lessons Learnt more thoughts… the future…
- 18. Next Steps Real Business Development & Research is Crucial Searching out effective Ideas, Projects, Collaborations Develop Better Communications in Region and beyond European Digital Creative Network - linkedin Connect CReATE with existing Associations, groups… Connect to University Funding & Other Initiatives… Build momentum, Influence, cluster profile … Influence Policy & New Funding Programmes if possible
- 19. CReATE Toolkit | Lessons Learnt | Future Possibilities thank you for listening! danlicari@advantagewm.co.uk