Creating Value With Communities
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How does The Huffington Post create value with community? During Community Conference in Denmark, Tim McDonald gave a keynote presentation covering 3 components of how they look at community through the stories of two of their community members.
Creating Value With Communities
- 2. What is Community? We’ve been asking the wrong question. It should be… Who is Community? @tamcdonald #ccdk
- 3. @tamcdonald #ccdk A Is NOT a Community It’s people who come and go
- 4. @tamcdonald #ccdk Community: People who are passionate about you and emotionally attached to your brand
- 5. @tamcdonald #ccdk When your community is exclusive Everyone on this side is excited to be in And everyone on this side, wants to get IN
- 6. @tamcdonald #ccdk @MurphTheSurf350 Meet Murph Member of our community who: • Provides feedback • Gives insights on new features • Offers assistance to other community members
- 7. @tamcdonald #ccdk Murph is a pundit. Pundits can: • Use hyperlinnks • Format text • Have their comments featured at top Pundits earn this privilege by being responsible and helpful community members.
- 8. @tamcdonald #ccdk WIIFT? What’s in it for THEM?
- 10. @tamcdonald #ccdk Becoming the magnet Attract people to you and get them to stick around.
- 11. @tamcdonald #ccdk @YourTash Meet Tash Member of our community who: • Promotes our segments • Watches and comments • Introduces new community members
- 12. @tamcdonald #ccdk And when she introduces new community members… She keeps introducing new community members! Most importantly, these community members do exactly what Tash does: promote, introduce and participate
- 13. @tamcdonald #ccdk Tash sent us feedback A personal response, to let her know I read her feedback, lead to all the connections and support.
- 14. @tamcdonald #ccdk Experiment Always be experimenting Start small by: • Testing with little or no budget • Testing with no add’l resources • Getting buy-in from at least one other stake-holder • Measuring results
- 15. @tamcdonald #ccdk • Long term growth • Scalable Community WIIFY? What’s in it for you?
- 16. @tamcdonald #ccdk • Innovation • Loyalty WIIFY? What’s in it for you?
- 17. @tamcdonald #ccdk • Community is not the crowd (make it exclusive) • Be the magnet, Not the bulldozer • Experiment (always)