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Creating a Profitable Social Media Plan

Jennifer Jessie
Jennifer Jessie

The document provides guidance on creating a profitable social media plan with the following key steps: 1. Look at your sales cycle and target customers to understand how to attract and engage them across different stages. 2. Choose a product or service to promote and the best social media platform to reach your target audience, such as Facebook, Instagram, Pinterest, or LinkedIn. 3. Develop a strategy for each platform that generates sales by creating compelling, valuable content for your audience.

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Creating a Profitable Social Media Plan NO BLUE CREATIVE
Creating A Social Media Plan 1. Look at Your Sales Cycle & Clients/Customers 2. Pick a Product/Service to Market 3. Pick a Platform 4. Create a Profitable Strategy 5. Plan, Execute, Review
Look At Your Sales Cycle Awareness Consideration Purchase Retention Advocacy
Who Are Your Existing Customers/Clients What did they buy in the past Do you have more to offer What is your foot in the door What is the product your prospects are most interested in
Who Do You Want To Attract?
Create A Buyer Profile LEARN MORE
ID PERSON IN MARKET
CHOOSE A PLATFORM
PICKING A PLATFORM Facebook- older/late adopters Instagram- selfies/fitness/younger generatione Pinterest- DYIers/Women/Stay at Home Moms Linkedin- the Pros Google +- early adopters/marketers
PICKING A PLATFORM Google +- early adopters/marketers Twitter- tech savvy, bloggers/younger/celebs/journalist YouTube- #2 search engine in the world
Create a Profitable Strategy How Will This Generate a Sale
CREATE COMPELLING CONTENT
When most people market themselves, they put up a website and act like the guy in aisle five, screaming for the world to pay attention to them. Buy my stuff! Sign up for my newsletter! Like my Facebook page! But they havent earned the right to be paid attention to
When you do anything for your business, consider: is this something people actually want
Three Step Strategy 1. Point 2. Purpose 3. Conclusion
PLAN, EXECUTE, REVIEW
Plan, Execute, Review Before each post: Who are we trying to attract Mointor Social to Determine if Strategy is Effective Make sure the people attracted were your target Keep notes Analyze and Review
Creating a Profitable Social Media Plan

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Creating a Profitable Social Media Plan

  • 1. Creating a Profitable Social Media Plan NO BLUE CREATIVE
  • 2. Creating A Social Media Plan 1. Look at Your Sales Cycle & Clients/Customers 2. Pick a Product/Service to Market 3. Pick a Platform 4. Create a Profitable Strategy 5. Plan, Execute, Review
  • 3. Look At Your Sales Cycle Awareness Consideration Purchase Retention Advocacy
  • 4. Who Are Your Existing Customers/Clients What did they buy in the past Do you have more to offer What is your foot in the door What is the product your prospects are most interested in
  • 5. Who Do You Want To Attract?
  • 6. Create A Buyer Profile LEARN MORE
  • 7. ID PERSON IN MARKET
  • 9. PICKING A PLATFORM Facebook- older/late adopters Instagram- selfies/fitness/younger generatione Pinterest- DYIers/Women/Stay at Home Moms Linkedin- the Pros Google +- early adopters/marketers
  • 10. PICKING A PLATFORM Google +- early adopters/marketers Twitter- tech savvy, bloggers/younger/celebs/journalist YouTube- #2 search engine in the world
  • 11. Create a Profitable Strategy How Will This Generate a Sale
  • 13. When most people market themselves, they put up a website and act like the guy in aisle five, screaming for the world to pay attention to them. Buy my stuff! Sign up for my newsletter! Like my Facebook page! But they havent earned the right to be paid attention to
  • 14. When you do anything for your business, consider: is this something people actually want
  • 15. Three Step Strategy 1. Point 2. Purpose 3. Conclusion
  • 17. Plan, Execute, Review Before each post: Who are we trying to attract Mointor Social to Determine if Strategy is Effective Make sure the people attracted were your target Keep notes Analyze and Review