Creating a smashing website
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Information architecture organizes a website's content into categories and creates an interface to support those categories, balancing business and user goals while allowing multiple ways to find content and representing it with a coherent underlying concept. Information architects research the business and audience, analyze data, and develop labeling, navigation, and site structure through site maps, diagrams, and wireframes.
Creating a smashing website
- 4. What is Information Architecture ? Information architecture is combination of organizing a site's content into categories and creating an interface to support those categories.
- 6. Characteristics of Good IA Balances business & user goals Allows people to easily find what they need Provides more than one way to content Represents the content Has a coherent underlying concept Exposes information as needed
- 7. So what IAs do ?? Research Business Research the audience Analyze the data Primary Objective Goal Develop labelling/navigation/site structure Site maps Site flow diagrams Wireframes
- 13. What is web designing ? It is the skill of creating presentations of content that is delivered to end user through the world wide web, by a web browser or other web-enabled software like internet television.
- 15. Banner Menu Content Footer
- 19. Markup Languages HTML, DHTML, XML, XSLT, etc.... Cascading Style Sheets (CSS) Programming languages Java, C# Scripting languages perl,javascript,php, etc.... Web creation and editing software Notepad++, Dreamweaver, Flash, Panic coda, Site Builder,Firebug etc..
- 20. Domain Web pages Web host
- 23. Refers to the process of optimizing both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
- 24. Title Robots.txt Meta Description Key words/ long tail keywords Out going links Internal linking Alt attribute (Image Optimisation) Link title Headings (H1, H2) Domain name
- 25. Quality backlink building Directory submission Blog commenting Forum posting Guest or sponsored posting Link bookmarking News Site and Press release
- 29. SEM Organic Paid Social Media Facebook Twitter Youtube Email marketing Mobile marketing Affiliate marketing
- 37. Revenue from subscription Revenue from Pay Per View Revenue from CPM Banner ads, skyscrapers Revenue from CPC advertising Revenue from CPA advertising Revenue from PPI advertising Selling user data Website flipping