Creating a We Care Barn Culture
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This document discusses creating a positive barn culture for animal welfare. It notes that producer awareness of animal welfare is high but implementation remains low. Barn worker kits have been distributed to help. Challenges include videos showing mishandling undermining credibility. Producers understand but struggle changing culture. A summit will bring experts and producers together to share successful strategies and resources to change culture. Checkoff funds could support programs teaching producers to improve barn culture through regional meetings and a presentation based on producer experiences. A panel will share challenges and successes in improving barn culture.
Creating a We Care Barn Culture
- 1. Creating a We Care Barn Culture
- 2. Things We Know. We Care awareness is high with producers Producers able to state a We Care Principle remains low Barn Worker Kits have been successful Over 9,000 distributed in English and Spanish We will continue to actively promote with producers with plenty of opportunities remaining.
- 3. On Going Challenges Videos have and will continue to occur Every time mishandling is demonstrated (not production practices), the credibility of We Care and PQA/TQA are challenged Producers/Owners get it, but they are struggling to get it changed in the barn culture
- 4. Barn Culture Summit Aug. 6-7 We know there are many examples of producers/managers who have been able to create this culture Bring them together with experts and create resources that could be used for delivery of the message Utilize these folks to be resources for other producers/systems on how to change culture Messages best delivered and heard when they come from other producers
- 5. Potential Delivery Focus We Care Cost Shares on Creating Barn Culture programs Utilize with systems during management retreats/regional meetings Create a presentation on changing culture based on these producer experiences Tie in other Checkoff resources (Employee Care Toolkit) to support the efforts
- 6. Our Panel Today 3 great examples of producers working on improving Barn Culture Michelle Sprague AMVC Sarah Pillen Pillen Family Farms Mike Faga Iowa Select Farms Sharing their Challenges and Successes
- 7. Our Panel Today 3 great examples of producers working on improving Barn Culture Michelle Sprague AMVC Sarah Pillen Pillen Family Farms Mike Faga Iowa Select Farms Sharing their Challenges and Successes