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Editor's Notes

• #3: The internet is a landscape that is like a blank sheet and awaiting people to stake their claim. Ownership will be awarded to the first to arrive and claim their place on the internet.
• #4: Option 1. Do nothing This is portrayed as the “thing” to aspire to. We live busy lives doing the 8-5 work life with 2.5 kids on a suburban block of land with a mortgage for the next 20 years. But the world is moving on. Other people, other countries are desperate to do “something” today and today their country has inched forward while we desire to do nothing. We need to consider ourselves, our families our children’s future. We need to do something.
• #5: Sometimes it is easier to see parallels or similarities between two different concepts. So online networking can be like the Kath & Kim TV show where there was use of humour and some stories to push their message out to the watching public. There was no interaction with the viewers and the show was valued as entertainment of a low level. The Voice was a singing TV show where the crowd could interact and provide some feedback with a count of votes. Whilst the TV show “ My Kitchen Rules” has not only viewer voting but also on show personal who were both participants and experts giving a judgment of someone else's skills in cooking. The Block took the experience of delivering quality of a long period of time with the rewards only appearing right at the end with actual $$ being used to measure the quality. While The Antique Show discovers lost gems and priceless artifacts which goes to demonstrate that quality will withstand time. And lastly, the H2O Mop X5 show which just fills air time about a mop 24/7 demonstrates that if good content is not available then very low level content will fill the void.
• #6: Personal Branding will only ever succeed if it really is you and only you. There are different platforms to work on with the Social Platform the most easily recognisable. But other platforms are Blogging, Area 51, Flickr, Quora, YouTube, flaming forum. Just starting, then just leave a 2 line comment on an article and slowly work you way towards being an author (3 years) But stay in your zone, your “long tail”
• #7: Types of Engagement Commentator leaves 1 or 2 lines of commentary on a range of topics Contributor provides a small article of 400-800 words on a specific context Tutor takes time to help people with various issues within forums or on Q&A sites Critique or Assessor will provide the best way to achieve an outcome and is capable of being judgmental Author creates eBooks which is a large collection of articles or writings and editted into a comprehensive and orderly form A Teacher will develop Courseware to encourage new learners to gain more knowledge about their industry And a Celebrity provides hope and goodwill for those who are striving to achieve
• #8: The best place to start as at the point of where “You are” Because you are uniquely qualified to talk about that place. You have the qualification to talk from this point through your industry, your locality, your level of expertise, your organisation type and your experiences. No-one else can be as well qualified as you from this perspective. So start fro You and start to gain a following from that point.
• #9: It is important to Make a start, find the time to invest today for tomorrow’s future
• #10: It can end when you reach the beginning for someone else. Become an Industry Professor, become a teacher, develop your own online curricula, find your “class”, your followers.