Creating delightful experiences
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The document discusses crafting delightful experiences through design. It argues that good design solves problems, great design redefines experiences, and awesome design delights users. The key is providing the "extra" - designing for user engagement beyond just completing a task. The document uses the travel website Cleartrip as an example of a brand that provides an awesome, delightful user experience through talented design and passionate execution, paving the way for brand trust. It cautions designers not to overdo design elements just for the sake of adding extras.
Creating delightful experiences
- 1. Crafting Delightful Experiences The little ‘extra’ that really matters Uday M. Shankar September 2012, Chennai
- 2. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 2
- 3. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 3
- 4. udayms about.me/udayms October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 4
- 5. WHAT IS ‘DESIGN’? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 5
- 6. A SOLUTION October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 6
- 7. How do you evaluate this solution? DOES IT SOLVE THE PROBLEM? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 7
- 8. How do you evaluate this solution? IS IT USER FRIENDLY? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 8
- 9. How do you evaluate this solution? IS IT BETTER THAN OTHER OPTIONS? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 9
- 10. How do you evaluate this solution? IS IT WORTH THE MONEY? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 10
- 11. WTF IS THIS??? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 11
- 12. BY MF HUSSAIN October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 12
- 13. I am a regular guy I DON’T UNDERSTAND ALL KINDS OF ART. IN OUR CONTEXT - DESIGN October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 13
- 14. I LIKE DESIGNS THAT MAKE ME SMILE October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 14
- 15. How do you evaluate this solution? DOES IT MAKE ME HAPPY? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 15
- 16. Humans have always made choice based on that ‘chemical’ in their brain! THIS IS NOT A NEW CONCEPT October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 16
- 17. DOES IT ‘DELIGHT’ ME? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 17
- 18. GOOD DESIGNS SOLVE PROBLEMS October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 18
- 19. GREAT DESIGNS REDEFINE EXPERIENCES October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 19
- 20. AWESOME DESIGNS DELIGHT USERS! October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 20
- 21. IT’S ABOUT THE *EXTRA October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 21
- 22. source: jpegy.com October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 22
- 23. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 23
- 24. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 24
- 25. IT’S NOT JUST ABOUT GETTING IT DONE. IT’S ABOUT ENGAGING THE USER! October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 25
- 26. LET’S LOOK AT SOMETHING CLOSER HOME! October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 26
- 27. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 27
- 28. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 28
- 29. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 29
- 30. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 30
- 31. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 31
- 32. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 32
- 33. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 33
- 34. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 34
- 35. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 35
- 36. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 36
- 37. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 37
- 38. I am not associated with cleartrip or any of their products or services. Nor am I vouching for their product or services. I AM JUST A DESIGNER APPRECIATING AWESOME DESIGN & EXECUTION! October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 38
- 39. Why am I talking about cleatrip? AWESOME, DELIGHTFUL DESIGNS + AS-PROMISED SERVICE PAVE WAY FOR BRAND TRUST October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 39
- 40. TO CREATE GOOD DESIGN, YOU NEED TALENT & SKILL October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 40
- 41. TO CREATE A DELIGHTFUL EXPERIENCE, YOU NEED TALENT, SKILL & PASSION October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 41
- 42. Word of CAUTION / ADVICE DO NOT OVERDO DESIGN IN THE NAME OF *EXTRA October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 42
- 43. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 43
- 44. Questions? KEEP DESIGNING. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 44