Creating unique interactive tv services with the help of social tv initiatives by Insticator's Zack Dugow
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The document discusses how social TV initiatives can help create unique interactive TV services. It describes how social TV provides a platform for broadcasters, brands, and publishers to build deeper connections with viewers. Social TV aims to create an addictive experience that drives repeat engagement and connections through watching, engaging, sharing, chatting and competing with gamification elements. This includes identifying game elements, introducing them through multi-screen experiences, and customizing social TV experiences. Monetization opportunities include ads, in-app purchases, viral growth, sponsorships, and memorabilia sales. Emerging technologies like ACR, VR, and disruptive storytelling are shifting how viewers interact with content in a more personalized, immersive way.
Creating unique interactive tv services with the help of social tv initiatives by Insticator's Zack Dugow
- 1. Creating unique interactive tv services with the help of social tv initiatives Zack Dugow, Founder and Chief Executive Officer, Insticator
- 2. Social TV
- 3. insticator.com Why Social TV? Broadcasters, Brands and Publishers are looking for new ways to interact with Social TV Provides the platform both have been looking for. want to build deeper connections with viewers Fans Sports Shows
- 4. insticator.com Social TV Life cycle The Social TV goal is to be an addictive and sticky experience that drives repeat engagement and deeper connections with the content to monetize that viewer in more ways. Watch EngageShare Chat & Compete
- 5. Including gaming elements that are synonymous with your content. Gamification
- 6. Its all about tracking specific actions, setting goals and challenges. What are the KPIs? Gamification & Social TV
- 7. Getting the acknowledgement of your progress, improve yourself. Gamification & Social TV
- 8. Motivation through digital and social rewards. 01. Gamification
- 9. Identifying Game Elements: Points, Levels, Resource Collection, Quests, Avatars, Progression. 01. Gamification
- 10. 01. Gamification How do we introduce these game elements in the tv-watching experience?
- 11. Through the Multi Screen Experience.
- 12. It gives networks a new way to deliver content, it gives advertisers a meaningful touch-point by which to contact viewers, it gives viewers an enhanced social experience with the content they care about. Multi Screen Approach
- 13. Example AMC Madmen - Custom Fan Games and Competitions
- 14. Talking Dead
- 15. Custom Gamification Providers -Badgeville -Bunchball -Bigdoor Custom Social TV Experiences
- 16. insticator.com Out of the Box Solutions Out of the Box Solution Goals Empower meaningful experiences in your digital assets Provide an integrated, seamless experience. Support the initiative with your social community (Facebook - Twitter) KPIs measured Out of the Box Insticator
- 17. insticator.com Social TV initiatives that help Monetize Your Content. Your Viewers Passions. With every click that occurs in the Insticator embed, we serve content related advertising Insticators easy-to-embed technology helps your viewers engage more with the content they are passionate about.
- 18. insticator.com More Stickiness More Impressions More Engagement More Fun More Revenue The Bene鍖ts Simple to create Interactive TV experiences THE ADS Trivias by Insticator.com. Create your own embed Sign-up Divergent In the 2011 novel "Divergent", where is Uriah's snake tattoo located? 9 Play v.s. mode now! Molly 20pts Around His Forearm On His Chest Behind His Ear On His Shoulders
- 19. insticator.com Green bay Packers The green Bay Packers, whenever they play, presently play their home games at the following venue: 7 Trivias by Insticator.com. Create your own embed Allan M. 100pts Russell 900pts Log-in Share Tweet Share Green bay Packers Leaderboards. Weasel Allan Andrew Chris You Simm 3,570 Pts 2,390 Pts 1,820 Pts 125 Pts 2,008 Pts 33 Pts 1 2 3 4 5 6 7 8 Boards Chat Stuart 10 Pts Jamie 5 Pts County Stadium Miller Park Quallcom Stadium Lambeau Field Simple to create Interactive TV content experiences
- 20. Connecting with the Viewer 01. Gamification
- 21. insticator.com The Impact Connecting with the Viewer (Kristen) Kristen loves Game of Thrones, Orange is the New Black, Madmen and the Vampire Diaries. She spends more of her time watching the content that provides a multi screen experience that is stickier for her. She likes content experiences that are deeply engaging, rewarding, exciting, or memorialized. She wants her communities to recognize her
- 22. Kristen wants Progression by being able to grow within the communities she loves and be given a sense of achievement earning status and social validation. Progression
- 24. insticator.com What Connected Device Owners are Doing While Watching TV 84% of Mobile Owners use devices while watching TV (100% growth over the last 2 years) 80% 70% 60% 50% 40% 30% 20% 10% 0% Sur鍖ng the Web Watching Certain TV Program Because of Something Read on Social Media Shopping Checking Sports Scores Looking Up Info on Actors, Plot, Athletes, etc. Emailing / Texting Friends About Program Discussing TV Programs on Social Media Buying a Product / Service Being Advertised Voting or Sending Comments to a Live Program Tablet. Smartphone.
- 25. insticator.com TV + Social = Boosts Ad Impact 60% 50% 40% 30% 20% 10% 0% TV Only Viewers TV x Socially Engaged Viewers TV Only Viewers vs. No Recent TV TV x Socially Engaged Viewers vs. Recent TV TV Only Viewers vs. No Recent TV TV x Socially Engaged Viewers vs. No Recent TV *Socially Engaged = Users de鍖ned as people who used social media while watching TV Source: Millward Brown Digital / KPCB Ad Recall (% Lift) Brand Favorability (% Lift) Purchase Intent (% Lift)
- 26. Synchronization of shopping on Multi Screen in realtime with the broadcasts
- 27. insticator.com The Opportunity 30% 25% 20% 15% 10% 5% $120 $100 $80 $60 $40 $ 20 Desktop. Advertising. Mobile Advertising. 6 hrs. 5 hrs. 4 hrs. 3 hrs. 2 hrs. 1 h. Watching Live TV TV TV + PC +Phone TV + PC + Phone+ Tablet Global Digital Advertising, 2008 2014 More Screens = Consumers get more content in lees time. 2008 2009 2010 2012 2013 2014 5 Hours of TV Screen Media = 4 Hours of content + 1 Hour of Commercials 5 Hours of TV Multiple Screen Media Smartphone (35%) + TV (27%) + Tablet (12%) = > 5 Hours of content Average time spent per Day (US Demographics) 500 400 300 200 100 Average Minutes per Day Engaging with the Olympics before and after by device. 259 Min 50 Min 268 Min 300 Min 59 Min 51 Min 37 Min 40 Min 55 Min 367 Min Browsing the Internet Watching Time-Shifted TV Source: TV + PC
- 28. Interact with viewers on social media, comment on whats happening live, and encourage participation in polls, trivia or contests to earn digital and social rewards. Speaking with your audience
- 29. The key is a combination of motivating factors through social initiatives 02. Connecting
- 30. Participation in social media dynamics 02. Connecting
- 31. Connecting with individual viewers, and monetizing that relationship. 02. Connecting
- 32. Keeping up with the Kardashians game (Makes $100,000s per day)
- 33. A. Deliver great content B. Enhance their experience through meaningful interactions C. Give them a sense of achievement D. Praise them through social validation
- 34. A. Revenue stream from Ads B. In App purchases for F2P games C. The viral coefficient; bringing more people into watching your content and your gamified experiences by sharing on social D. Sponsorships of social TV initiatives E. Purchase of Fan memorabilia through interactive TV initiatives M O N E T I Z I N G T H E R E L AT I O N S H I P
- 35. Where are we headed?
- 36. How your viewers interact with your content with new technologies.
- 37. Emerging technologies are shifting the way we interact with content, its creating a more personalized and engaging experience that puts fans in control.
- 38. ACR technologies 03. Innovating A) Instant syncing with second screen B) Realtime TV Commerce C) Immersive interactivity
- 39. ACR technologies 03. Innovating A) Instant syncing with second screen TV and the devices can be synchronized to deliver realtime information about the what you are watching TV and the devices can be synchronized to deliver realtime information about the what you are watching. More Data More Targeting
- 40. Realtime gamified interactions with the TV content and others watching it.
- 41. More Synchronized Ad Campaigns in Social TV initiatives
- 42. Virtual tours and product testing Exploration and interaction with contexts and situations through products and places of my favorite content moments Virtual Reality VR technologies Filmmaking experiencing immersive 3D environments Disruptive storytelling in which the viewer presences and interacts with tailored TV shows experiences.
- 43. Game of Thrones Ascend the Wall Virtual Reality experience
- 44. We see the future of television as a carefully crafted omniscreen experience that combines great content with equally compelling social and gamification techniques tailored to an individual viewers stated and implicit preferences.
- 45. This is the future of television in a world where consumers are in control. 03. Innovating
- 46. Gamified social experiences can pull full value out of your content. Monetization
- 47. Without a interactive gamification strategy you leave dollars and eyeballs on the table by allowing your fans to shift focus elsewhere. Your content gets less attention and its less relevant. 03. Monetisation
- 48. Engaged viewers are worth much more Monetization
- 49. W E WA N T T H E E VA N G E L I S T FA N V I E W E R S
- 50. insticator.com Thank You! Zack.Dugow@insticator.com 212 - 673 - 8969 www.insticator.com Thank You! Any Questions? Send us an E-mail or Give us a Call