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Primer on
                                                              Creating
                                                             Value from
                                                             Innovation
                                                                Using
                                                             Intellectual
                                                              Property
                              Darrell G. Mottley
                              dmottley@bannerwitcoff.com


50 Most Important African Americans in Technology January 15, 2011
ABOUT THE PRESENTER
                                   Darrell G. Mottley is principal shareholder of the Law Firm of
                                    Banner & Witcoff LTD and practices in the firms Washington
                                    D.C. office. He is the President-Elect of the District of
                                    Columbia Bar for the 2010-2011 term. He is an intellectual
                                    property lawyer focusing on patent and trademark cases,
                                    including design law, opinions, licensing and litigation.
                                    Darrell is a contributing author of the Annual Review of
                                    Intellectual Property Law Developments: 2006-2008; 2008-
                                    2009 and the Public Contract Law Journal, both publications
                                    of the American Bar Association. He is a Fellow of the
dmottley@bannerwitcoff.com          American Bar Foundation.
202-824-3000

Social Network Contacts:
                                   Darrell earned his law degree, with honors, from The George
Twitter: @darrellmottley            Washington University in 2000; his Masters of Business
Facebook: darrell mottley           Administration (MBA) in 1994, and his B.S. Engineering in
Linkedin/in/darrellmottley          1987 from Virginia Tech, where he was Phi Kappa Phi. He is
                                    admitted to practice before the U.S. Patent and Trademark
                                    Office and courts in the District of Columbia, Virginia, New
                                    Jersey, and the Federal and Fourth Circuits.


2       Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAP
CreatingValuefromInnovation

       OVERVIEWOFINTELLECTUALPROPERTY
        TheRights

       BUSINESSOFIP
        TeamworkwithLegalandBusiness

       INTELLECTUALPROPERTYSTRATEGY
        Goals,Vision,Objectives

       PATENTSTRATEGY
        ValueDrivers
                                                                                          INTELLE
                                                                                      CREATIN       CTUALP
       EXTRACTINGVALUEFROMIP                                                                GVALU
                                                                                                      E
                                                                                                            ROPERT
                                                                                                         FROMI   Y
                                                                                                                   NNOVA
        ExampleVehicles                                                                                                   TION


       RISKSAHEAD
        FutureTrends


3       Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Intellectual Property Overview

                         Patents Trade Secrets




                         Trademarks
                                                                         Copyrights
4   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
INTELLECTUAL PROPERTY OVERVIEW




5   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
INTELLECTUAL PROPERTY OVERVIEW




6   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
7   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAP
CreatingValuefromInnovation

       OVERVIEWOFINTELLECTUALPROPERTY
        TheRights

       BUSINESSOFIP
        TeamworkwithLegalandBusiness

       INTELLECTUALPROPERTYSTRATEGY
        Goals,Vision,Objectives

       PATENTSTRATEGY
        ValueDrivers
                                                                                          INTELLE
                                                                                      CREATIN       CTUALP
       EXTRACTINGVALUEFROMIP                                                                GVALU
                                                                                                      E
                                                                                                            ROPERT
                                                                                                         FROMI   Y
                                                                                                                   NNOVA
        ExampleVehicles                                                                                                   TION


       RISKSAHEAD
        FutureTrends


8       Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
鴛鰻鰻或閣粥意鴛或鰻油閣粥晦雨掘油永檎或遺掘皆皆
    Strategy
    Business
    Legal


    Technology                                                    ValueCreation


    Intellectual
    Property
9     Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
10   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAP
CreatingValuefromInnovation

     OVERVIEWOFINTELLECTUALPROPERTY
      TheRights

     BUSINESSOFIP
      TeamworkwithLegalandBusiness

     INTELLECTUALPROPERTYSTRATEGY
      Goals,Vision,Objectives

     PATENTSTRATEGY
      ValueDrivers
                                                                                        INTELLE
                                                                                    CREATIN       CTUALP
     EXTRACTINGVALUEFROMIP                                                                GVALU
                                                                                                    E
                                                                                                          ROPERT
                                                                                                       FROMI   Y
                                                                                                                 NNOVA
      ExampleVehicles                                                                                                   TION


     RISKSAHEAD
      FutureTrends


11    Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
INTELLECTUAL PROPERTY LEVERAGE




12   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP Business Objectives




13   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP BUSINESS OBJECTIVE?




14   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
GLOBALPATENTSTRATEGY
DetermineKeyRegionalMarkets




                                                                   z




15    Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Avoid Loss of Patent Rights
   One public disclosure can terminate patent
    rights outside of U.S.  Beware
SOME COUNTRIES WHERE ABSOLUTE NOVELTY IS A CONCERN

African Union      Barbados             Cuba                            France                 Luxembourg             South Africa
Albania            Bolivia              Czech Republic                  Germany                Malaysia               Spain
Algeria            Brazil               Denmark                         Guatemala              Malta                  Sri Lanka
Argentina          Bulgaria             Dominican Republic              Guernsey               Mexico                 Sweden
ARIPO              Canada               Ecuador                         Guinea                 Monaco                 Syria
Aruba              Chile                El Salvador                     Honduras               Mongolia               Taiwan
Australia          Colombia             Estonia                         Hungary                Morocco                Tunisia
Austria            Congo (Zaire)        European Patent Org.            Iceland                Tangier Zone           Turkey
Bahamas            Costa Rica           Finland                         India                  Netherlands            United Kingdom
                                                                        Iran                   Netherlands Antilles   Uruguay
                                                                        Iraq                   Nigeria                Venezuela
                                                                        Ireland                Norway                 Vietnam
                                                                        Israel                 Peru                   Yemen, Republic of
                                                                        Italy                  Poland                 Yugoslavia
                                                                        Japan                  Portugal               Zambia
                                                                        Kenya                  Romania                Zimbabwe
                                                                        South Korea            Russian Federation
                                                                        Lebanon                Singapore
                                                                        Lesotho                Slovak Republic
   16      Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAP
CreatingValuefromInnovation

     OVERVIEWOFINTELLECTUALPROPERTY
      TheRights

     BUSINESSOFIP
      TeamworkwithLegalandBusiness

     INTELLECTUALPROPERTYSTRATEGY
      Goals,Vision,Objectives

     PATENTSTRATEGY
      ValueDrivers
                                                                                        INTELLE
                                                                                    CREATIN       CTUALP
     EXTRACTINGVALUEFROMIP                                                                GVALU
                                                                                                    E
                                                                                                          ROPERT
                                                                                                       FROMI   Y
                                                                                                                 NNOVA
      ExampleVehicles                                                                                                   TION


     RISKSAHEAD
      FutureTrends


17    Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Patent Value Strategy




18   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Economics of IP Assets


    U.S. intellectual property is worth $5 Trillion to
     $5.5 Trillionthats more than the gross


                                                                                                
     domestic product of any other country.
      - Dave Kappos Blog Post in Business Week.com, March 28, 2007
        (citing economists Kevin Hassertt and Robert Shapiro)




19   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Innovation Patent Value  Ex. Drivers




20    Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
21   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
INNOVATION IP VALUE  QUESTIONS




22   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
23   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAP
CreatingValuefromInnovation

     OVERVIEWOFINTELLECTUALPROPERTY
      TheRights

     BUSINESSOFIP
      TeamworkwithLegalandBusiness

     INTELLECTUALPROPERTYSTRATEGY
      Goals,Vision,Objectives

     PATENTSTRATEGY
      ValueDrivers
                                                                                        INTELLE
                                                                                    CREATIN       CTUALP
     EXTRACTINGVALUEFROMIP                                                                GVALU
                                                                                                    E
                                                                                                          ROPERT
                                                                                                       FROMI   Y
                                                                                                                 NNOVA
      ExampleVehicles                                                                                                   TION


     RISKSAHEAD
      FutureTrends


24    Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Intellectual Property
                    Extracting Value Strategies




25   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
LITIGATION




26   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
LITIGATION
                                                                                         Estimated Cost
                                                                                         Estimated Cost
                                                                                             of Patent
                                                                                             of Patent
                                                                                          Infringement
                                                                                           Infringement
                                                                                            Litigation
                                                                                             Litigation

                                                                                        $1-$25M at Risk
                                                                                        $1-$25M at Risk
                                                                                         Median $2.5M
                                                                                         Median $2.5M

                                                                                          >$25M at Risk
                                                                                          >$25M at Risk
                                                                                          Median $5.5M
                                                                                           Median $5.5M



27   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
LITIGATION
 Median Patent Damage Awards  $2.4M to $10.4M
  (PWHC)
                          Top 3 Highest Patent
                            Damage Awards                                                   Awards
                            Ending of 2009

          Centocor Ortho Biotech v. Abbott Labs                                      $1.85 Billion
          Lucent v. Microsoft                                                        $1.54 Billion
          Eolas Technologies v. Microsoft                                            $521 Million


     Copyright Damages Highest
     Oracle v. SAP $1.3 Billion


28   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
LICENSING




29   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP Aids Determination of License
              Business Objectives




30   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
PATENT POOLS




31   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Patent Pools  Review Factors




32   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
PATENT POOLS




33   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP BASED FINANCING
    Intellectual Property  Business Asset
    Can be used as Collateral
    IP Appraisal for Valuation
    Economic environment problematic


            COPYRIGHT                                 PATENTS                                    TRADEMARK
                                                                                                      EXAMPLETEXT
               EXAMPLETEXT
                                                                                                 REGISTRATION
                                                                                                  Goaheadandreplace
                 REGS.
           Goaheadandreplace
           itwithyourowntext.
                                                                                                  itwithyourowntext.




34    Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP AUCTIONS




35   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
36   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAP
CreatingValuefromInnovation

     OVERVIEWOFINTELLECTUALPROPERTY
      TheRights

     BUSINESSOFIP
      TeamworkwithLegalandBusiness

     INTELLECTUALPROPERTYSTRATEGY
      Goals,Vision,Objectives

     PATENTSTRATEGY
      ValueDrivers
                                                                                        INTELLE
                                                                                    CREATIN       CTUALP
     EXTRACTINGVALUEFROMIP                                                                GVALU
                                                                                                    E
                                                                                                          ROPERT
                                                                                                       FROMI   Y
                                                                                                                 NNOVA
      ExampleVehicles                                                                                                   TION


     RISKSAHEAD
      FutureTrends


37    Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
CRITICAL ISSUES




38   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
39   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
40   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Disclaimer  For Illustrative Purposes Only
     This presentation has been prepared for discussion purposes
     only in connection with this educational presentation.
     Illustrative scenarios were prepared to encourage group
     participation and discussion. None of the material contained
     in this presentation represents the views or opinions of
     Banner Witcoff, LTD or sponsoring organization.
     This presentation is not intended to be used in litigation. As
     stated above, the context of this presentation is educational
     and not specific to any particular litigation. Because each
     intellectual property litigation is specific to its own fact
     situation; it would be unwise and even misleading to take a
     passage of static words or slides from this presentation and
     assume that it can be applied to a particular circumstance
     without applying reasoned judgment to the specific facts and
     circumstances of the situation.


41     Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Primer on Creating
                                                    Value from
                                                    Innovation

                                                Darrell G. Mottley

                    www.bannerwitcoff.com
CHICAGO, IL              WASHINGTON, DC           BOSTON, MA         PORTLAND, OR
Ten South Wacker Drive   1100 13th Street NW      28 State Street    601 S.W. Second Avenue
Suite 3000               Suite 1200               Suite 1800         Suite 1900
Chicago, IL 6060         Washington, DC 20005     Boston, MA 02109   Portland, OR 97204
T 312.463.5000           T 202.824.3000           T 617.720.9600     T 503.425.6800
F 312.463.5001           F 202.824.3001           F 617.720.9601     F 503.425.6801




     50 Most Important African Americans in Technology
                     January 15, 2011

More Related Content

Creating Value from Innovation using Intellectual Property

  • 1. Primer on Creating Value from Innovation Using Intellectual Property Darrell G. Mottley dmottley@bannerwitcoff.com 50 Most Important African Americans in Technology January 15, 2011
  • 2. ABOUT THE PRESENTER Darrell G. Mottley is principal shareholder of the Law Firm of Banner & Witcoff LTD and practices in the firms Washington D.C. office. He is the President-Elect of the District of Columbia Bar for the 2010-2011 term. He is an intellectual property lawyer focusing on patent and trademark cases, including design law, opinions, licensing and litigation. Darrell is a contributing author of the Annual Review of Intellectual Property Law Developments: 2006-2008; 2008- 2009 and the Public Contract Law Journal, both publications of the American Bar Association. He is a Fellow of the dmottley@bannerwitcoff.com American Bar Foundation. 202-824-3000 Social Network Contacts: Darrell earned his law degree, with honors, from The George Twitter: @darrellmottley Washington University in 2000; his Masters of Business Facebook: darrell mottley Administration (MBA) in 1994, and his B.S. Engineering in Linkedin/in/darrellmottley 1987 from Virginia Tech, where he was Phi Kappa Phi. He is admitted to practice before the U.S. Patent and Trademark Office and courts in the District of Columbia, Virginia, New Jersey, and the Federal and Fourth Circuits. 2 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 3. ROADMAP CreatingValuefromInnovation OVERVIEWOFINTELLECTUALPROPERTY TheRights BUSINESSOFIP TeamworkwithLegalandBusiness INTELLECTUALPROPERTYSTRATEGY Goals,Vision,Objectives PATENTSTRATEGY ValueDrivers INTELLE CREATIN CTUALP EXTRACTINGVALUEFROMIP GVALU E ROPERT FROMI Y NNOVA ExampleVehicles TION RISKSAHEAD FutureTrends 3 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 4. Intellectual Property Overview Patents Trade Secrets Trademarks Copyrights 4 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 5. INTELLECTUAL PROPERTY OVERVIEW 5 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 6. INTELLECTUAL PROPERTY OVERVIEW 6 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 7. 7 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 8. ROADMAP CreatingValuefromInnovation OVERVIEWOFINTELLECTUALPROPERTY TheRights BUSINESSOFIP TeamworkwithLegalandBusiness INTELLECTUALPROPERTYSTRATEGY Goals,Vision,Objectives PATENTSTRATEGY ValueDrivers INTELLE CREATIN CTUALP EXTRACTINGVALUEFROMIP GVALU E ROPERT FROMI Y NNOVA ExampleVehicles TION RISKSAHEAD FutureTrends 8 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 9. 鴛鰻鰻或閣粥意鴛或鰻油閣粥晦雨掘油永檎或遺掘皆皆 Strategy Business Legal Technology ValueCreation Intellectual Property 9 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 10. 10 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 11. ROADMAP CreatingValuefromInnovation OVERVIEWOFINTELLECTUALPROPERTY TheRights BUSINESSOFIP TeamworkwithLegalandBusiness INTELLECTUALPROPERTYSTRATEGY Goals,Vision,Objectives PATENTSTRATEGY ValueDrivers INTELLE CREATIN CTUALP EXTRACTINGVALUEFROMIP GVALU E ROPERT FROMI Y NNOVA ExampleVehicles TION RISKSAHEAD FutureTrends 11 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 12. INTELLECTUAL PROPERTY LEVERAGE 12 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 13. IP Business Objectives 13 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 14. IP BUSINESS OBJECTIVE? 14 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 15. GLOBALPATENTSTRATEGY DetermineKeyRegionalMarkets z 15 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 16. Avoid Loss of Patent Rights One public disclosure can terminate patent rights outside of U.S. Beware SOME COUNTRIES WHERE ABSOLUTE NOVELTY IS A CONCERN African Union Barbados Cuba France Luxembourg South Africa Albania Bolivia Czech Republic Germany Malaysia Spain Algeria Brazil Denmark Guatemala Malta Sri Lanka Argentina Bulgaria Dominican Republic Guernsey Mexico Sweden ARIPO Canada Ecuador Guinea Monaco Syria Aruba Chile El Salvador Honduras Mongolia Taiwan Australia Colombia Estonia Hungary Morocco Tunisia Austria Congo (Zaire) European Patent Org. Iceland Tangier Zone Turkey Bahamas Costa Rica Finland India Netherlands United Kingdom Iran Netherlands Antilles Uruguay Iraq Nigeria Venezuela Ireland Norway Vietnam Israel Peru Yemen, Republic of Italy Poland Yugoslavia Japan Portugal Zambia Kenya Romania Zimbabwe South Korea Russian Federation Lebanon Singapore Lesotho Slovak Republic 16 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 17. ROADMAP CreatingValuefromInnovation OVERVIEWOFINTELLECTUALPROPERTY TheRights BUSINESSOFIP TeamworkwithLegalandBusiness INTELLECTUALPROPERTYSTRATEGY Goals,Vision,Objectives PATENTSTRATEGY ValueDrivers INTELLE CREATIN CTUALP EXTRACTINGVALUEFROMIP GVALU E ROPERT FROMI Y NNOVA ExampleVehicles TION RISKSAHEAD FutureTrends 17 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 18. Patent Value Strategy 18 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 19. Economics of IP Assets U.S. intellectual property is worth $5 Trillion to $5.5 Trillionthats more than the gross domestic product of any other country. - Dave Kappos Blog Post in Business Week.com, March 28, 2007 (citing economists Kevin Hassertt and Robert Shapiro) 19 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 20. Innovation Patent Value Ex. Drivers 20 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 21. 21 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 22. INNOVATION IP VALUE QUESTIONS 22 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 23. 23 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 24. ROADMAP CreatingValuefromInnovation OVERVIEWOFINTELLECTUALPROPERTY TheRights BUSINESSOFIP TeamworkwithLegalandBusiness INTELLECTUALPROPERTYSTRATEGY Goals,Vision,Objectives PATENTSTRATEGY ValueDrivers INTELLE CREATIN CTUALP EXTRACTINGVALUEFROMIP GVALU E ROPERT FROMI Y NNOVA ExampleVehicles TION RISKSAHEAD FutureTrends 24 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 25. Intellectual Property Extracting Value Strategies 25 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 26. LITIGATION 26 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 27. LITIGATION Estimated Cost Estimated Cost of Patent of Patent Infringement Infringement Litigation Litigation $1-$25M at Risk $1-$25M at Risk Median $2.5M Median $2.5M >$25M at Risk >$25M at Risk Median $5.5M Median $5.5M 27 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 28. LITIGATION Median Patent Damage Awards $2.4M to $10.4M (PWHC) Top 3 Highest Patent Damage Awards Awards Ending of 2009 Centocor Ortho Biotech v. Abbott Labs $1.85 Billion Lucent v. Microsoft $1.54 Billion Eolas Technologies v. Microsoft $521 Million Copyright Damages Highest Oracle v. SAP $1.3 Billion 28 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 29. LICENSING 29 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 30. IP Aids Determination of License Business Objectives 30 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 31. PATENT POOLS 31 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 32. Patent Pools Review Factors 32 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 33. PATENT POOLS 33 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 34. IP BASED FINANCING Intellectual Property Business Asset Can be used as Collateral IP Appraisal for Valuation Economic environment problematic COPYRIGHT PATENTS TRADEMARK EXAMPLETEXT EXAMPLETEXT REGISTRATION Goaheadandreplace REGS. Goaheadandreplace itwithyourowntext. itwithyourowntext. 34 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 35. IP AUCTIONS 35 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 36. 36 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 37. ROADMAP CreatingValuefromInnovation OVERVIEWOFINTELLECTUALPROPERTY TheRights BUSINESSOFIP TeamworkwithLegalandBusiness INTELLECTUALPROPERTYSTRATEGY Goals,Vision,Objectives PATENTSTRATEGY ValueDrivers INTELLE CREATIN CTUALP EXTRACTINGVALUEFROMIP GVALU E ROPERT FROMI Y NNOVA ExampleVehicles TION RISKSAHEAD FutureTrends 37 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 38. CRITICAL ISSUES 38 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 39. 39 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 40. 40 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 41. Disclaimer For Illustrative Purposes Only This presentation has been prepared for discussion purposes only in connection with this educational presentation. Illustrative scenarios were prepared to encourage group participation and discussion. None of the material contained in this presentation represents the views or opinions of Banner Witcoff, LTD or sponsoring organization. This presentation is not intended to be used in litigation. As stated above, the context of this presentation is educational and not specific to any particular litigation. Because each intellectual property litigation is specific to its own fact situation; it would be unwise and even misleading to take a passage of static words or slides from this presentation and assume that it can be applied to a particular circumstance without applying reasoned judgment to the specific facts and circumstances of the situation. 41 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  • 42. Primer on Creating Value from Innovation Darrell G. Mottley www.bannerwitcoff.com CHICAGO, IL WASHINGTON, DC BOSTON, MA PORTLAND, OR Ten South Wacker Drive 1100 13th Street NW 28 State Street 601 S.W. Second Avenue Suite 3000 Suite 1200 Suite 1800 Suite 1900 Chicago, IL 6060 Washington, DC 20005 Boston, MA 02109 Portland, OR 97204 T 312.463.5000 T 202.824.3000 T 617.720.9600 T 503.425.6800 F 312.463.5001 F 202.824.3001 F 617.720.9601 F 503.425.6801 50 Most Important African Americans in Technology January 15, 2011