Darrell Mottley presents on creating value from innovation using intellectual property. He outlines that intellectual property includes patents, trademarks, trade secrets, and copyrights. He emphasizes the importance of collaboration between business and legal teams to develop an intellectual property strategy. The strategy should include goals, vision, and objectives. Additionally, Mottley stresses determining key markets for patent strategy and extracting value from intellectual property through licensing agreements or other vehicles. He concludes by noting future risks, such as loss of patent rights if innovations are publicly disclosed before filing in some countries.
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Creating Value from Innovation using Intellectual Property
1. Primer on
Creating
Value from
Innovation
Using
Intellectual
Property
Darrell G. Mottley
dmottley@bannerwitcoff.com
50 Most Important African Americans in Technology January 15, 2011
2. ABOUT THE PRESENTER
Darrell G. Mottley is principal shareholder of the Law Firm of
Banner & Witcoff LTD and practices in the firms Washington
D.C. office. He is the President-Elect of the District of
Columbia Bar for the 2010-2011 term. He is an intellectual
property lawyer focusing on patent and trademark cases,
including design law, opinions, licensing and litigation.
Darrell is a contributing author of the Annual Review of
Intellectual Property Law Developments: 2006-2008; 2008-
2009 and the Public Contract Law Journal, both publications
of the American Bar Association. He is a Fellow of the
dmottley@bannerwitcoff.com American Bar Foundation.
202-824-3000
Social Network Contacts:
Darrell earned his law degree, with honors, from The George
Twitter: @darrellmottley Washington University in 2000; his Masters of Business
Facebook: darrell mottley Administration (MBA) in 1994, and his B.S. Engineering in
Linkedin/in/darrellmottley 1987 from Virginia Tech, where he was Phi Kappa Phi. He is
admitted to practice before the U.S. Patent and Trademark
Office and courts in the District of Columbia, Virginia, New
Jersey, and the Federal and Fourth Circuits.
2 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
3. ROADMAP
CreatingValuefromInnovation
OVERVIEWOFINTELLECTUALPROPERTY
TheRights
BUSINESSOFIP
TeamworkwithLegalandBusiness
INTELLECTUALPROPERTYSTRATEGY
Goals,Vision,Objectives
PATENTSTRATEGY
ValueDrivers
INTELLE
CREATIN CTUALP
EXTRACTINGVALUEFROMIP GVALU
E
ROPERT
FROMI Y
NNOVA
ExampleVehicles TION
RISKSAHEAD
FutureTrends
3 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
4. Intellectual Property Overview
Patents Trade Secrets
Trademarks
Copyrights
4 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
7. 7 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
8. ROADMAP
CreatingValuefromInnovation
OVERVIEWOFINTELLECTUALPROPERTY
TheRights
BUSINESSOFIP
TeamworkwithLegalandBusiness
INTELLECTUALPROPERTYSTRATEGY
Goals,Vision,Objectives
PATENTSTRATEGY
ValueDrivers
INTELLE
CREATIN CTUALP
EXTRACTINGVALUEFROMIP GVALU
E
ROPERT
FROMI Y
NNOVA
ExampleVehicles TION
RISKSAHEAD
FutureTrends
8 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
9. 鴛鰻鰻或閣粥意鴛或鰻油閣粥晦雨掘油永檎或遺掘皆皆
Strategy
Business
Legal
Technology ValueCreation
Intellectual
Property
9 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
10. 10 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
11. ROADMAP
CreatingValuefromInnovation
OVERVIEWOFINTELLECTUALPROPERTY
TheRights
BUSINESSOFIP
TeamworkwithLegalandBusiness
INTELLECTUALPROPERTYSTRATEGY
Goals,Vision,Objectives
PATENTSTRATEGY
ValueDrivers
INTELLE
CREATIN CTUALP
EXTRACTINGVALUEFROMIP GVALU
E
ROPERT
FROMI Y
NNOVA
ExampleVehicles TION
RISKSAHEAD
FutureTrends
11 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
16. Avoid Loss of Patent Rights
One public disclosure can terminate patent
rights outside of U.S. Beware
SOME COUNTRIES WHERE ABSOLUTE NOVELTY IS A CONCERN
African Union Barbados Cuba France Luxembourg South Africa
Albania Bolivia Czech Republic Germany Malaysia Spain
Algeria Brazil Denmark Guatemala Malta Sri Lanka
Argentina Bulgaria Dominican Republic Guernsey Mexico Sweden
ARIPO Canada Ecuador Guinea Monaco Syria
Aruba Chile El Salvador Honduras Mongolia Taiwan
Australia Colombia Estonia Hungary Morocco Tunisia
Austria Congo (Zaire) European Patent Org. Iceland Tangier Zone Turkey
Bahamas Costa Rica Finland India Netherlands United Kingdom
Iran Netherlands Antilles Uruguay
Iraq Nigeria Venezuela
Ireland Norway Vietnam
Israel Peru Yemen, Republic of
Italy Poland Yugoslavia
Japan Portugal Zambia
Kenya Romania Zimbabwe
South Korea Russian Federation
Lebanon Singapore
Lesotho Slovak Republic
16 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
17. ROADMAP
CreatingValuefromInnovation
OVERVIEWOFINTELLECTUALPROPERTY
TheRights
BUSINESSOFIP
TeamworkwithLegalandBusiness
INTELLECTUALPROPERTYSTRATEGY
Goals,Vision,Objectives
PATENTSTRATEGY
ValueDrivers
INTELLE
CREATIN CTUALP
EXTRACTINGVALUEFROMIP GVALU
E
ROPERT
FROMI Y
NNOVA
ExampleVehicles TION
RISKSAHEAD
FutureTrends
17 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
18. Patent Value Strategy
18 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
19. Economics of IP Assets
U.S. intellectual property is worth $5 Trillion to
$5.5 Trillionthats more than the gross
domestic product of any other country.
- Dave Kappos Blog Post in Business Week.com, March 28, 2007
(citing economists Kevin Hassertt and Robert Shapiro)
19 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
20. Innovation Patent Value Ex. Drivers
20 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
21. 21 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
22. INNOVATION IP VALUE QUESTIONS
22 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
23. 23 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
24. ROADMAP
CreatingValuefromInnovation
OVERVIEWOFINTELLECTUALPROPERTY
TheRights
BUSINESSOFIP
TeamworkwithLegalandBusiness
INTELLECTUALPROPERTYSTRATEGY
Goals,Vision,Objectives
PATENTSTRATEGY
ValueDrivers
INTELLE
CREATIN CTUALP
EXTRACTINGVALUEFROMIP GVALU
E
ROPERT
FROMI Y
NNOVA
ExampleVehicles TION
RISKSAHEAD
FutureTrends
24 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
25. Intellectual Property
Extracting Value Strategies
25 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
26. LITIGATION
26 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
27. LITIGATION
Estimated Cost
Estimated Cost
of Patent
of Patent
Infringement
Infringement
Litigation
Litigation
$1-$25M at Risk
$1-$25M at Risk
Median $2.5M
Median $2.5M
>$25M at Risk
>$25M at Risk
Median $5.5M
Median $5.5M
27 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
28. LITIGATION
Median Patent Damage Awards $2.4M to $10.4M
(PWHC)
Top 3 Highest Patent
Damage Awards Awards
Ending of 2009
Centocor Ortho Biotech v. Abbott Labs $1.85 Billion
Lucent v. Microsoft $1.54 Billion
Eolas Technologies v. Microsoft $521 Million
Copyright Damages Highest
Oracle v. SAP $1.3 Billion
28 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
29. LICENSING
29 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
30. IP Aids Determination of License
Business Objectives
30 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
31. PATENT POOLS
31 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
32. Patent Pools Review Factors
32 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
33. PATENT POOLS
33 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
34. IP BASED FINANCING
Intellectual Property Business Asset
Can be used as Collateral
IP Appraisal for Valuation
Economic environment problematic
COPYRIGHT PATENTS TRADEMARK
EXAMPLETEXT
EXAMPLETEXT
REGISTRATION
Goaheadandreplace
REGS.
Goaheadandreplace
itwithyourowntext.
itwithyourowntext.
34 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
35. IP AUCTIONS
35 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
36. 36 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
37. ROADMAP
CreatingValuefromInnovation
OVERVIEWOFINTELLECTUALPROPERTY
TheRights
BUSINESSOFIP
TeamworkwithLegalandBusiness
INTELLECTUALPROPERTYSTRATEGY
Goals,Vision,Objectives
PATENTSTRATEGY
ValueDrivers
INTELLE
CREATIN CTUALP
EXTRACTINGVALUEFROMIP GVALU
E
ROPERT
FROMI Y
NNOVA
ExampleVehicles TION
RISKSAHEAD
FutureTrends
37 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
38. CRITICAL ISSUES
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39. 39 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
40. 40 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
41. Disclaimer For Illustrative Purposes Only
This presentation has been prepared for discussion purposes
only in connection with this educational presentation.
Illustrative scenarios were prepared to encourage group
participation and discussion. None of the material contained
in this presentation represents the views or opinions of
Banner Witcoff, LTD or sponsoring organization.
This presentation is not intended to be used in litigation. As
stated above, the context of this presentation is educational
and not specific to any particular litigation. Because each
intellectual property litigation is specific to its own fact
situation; it would be unwise and even misleading to take a
passage of static words or slides from this presentation and
assume that it can be applied to a particular circumstance
without applying reasoned judgment to the specific facts and
circumstances of the situation.
41 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
42. Primer on Creating
Value from
Innovation
Darrell G. Mottley
www.bannerwitcoff.com
CHICAGO, IL WASHINGTON, DC BOSTON, MA PORTLAND, OR
Ten South Wacker Drive 1100 13th Street NW 28 State Street 601 S.W. Second Avenue
Suite 3000 Suite 1200 Suite 1800 Suite 1900
Chicago, IL 6060 Washington, DC 20005 Boston, MA 02109 Portland, OR 97204
T 312.463.5000 T 202.824.3000 T 617.720.9600 T 503.425.6800
F 312.463.5001 F 202.824.3001 F 617.720.9601 F 503.425.6801
50 Most Important African Americans in Technology
January 15, 2011