Creating your own media moment - Nic Seton, Greenpeace, on #iceclimb for WonkComms May 2014
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Europe's tallest building, six climbers, no permission. This is the story of #iceclimb & how you can create your own media moment.
Creating your own media moment - Nic Seton, Greenpeace, on #iceclimb for WonkComms May 2014
- 1. CREATING YOUR OWN MEDIA MOMENT HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON NIC SETON - GREENPEACE UK
- 3. 213,000 VIEWERS 75,000 SIGN UPS GLOBAL TOP TWITTER TREND MULTIPLE TIMES GREENPEACE UK - SAVE THE ARCTIC - #ICECLIMB
- 5. SABINE, SANDRA, VICTO, ALI, WIOLA & LIESBETH
- 7. #2 TENSION
- 10. #3 URGENCY
- 12. CHANNELS Websiteform twitter Email Facebook Flyers Networks Livestream Press release and phones SMS
- 13. #4 CONTENT IS BOSS
- 16. #5 SIMPLICITY
- 17. One person, one job. Simple tech is more reliable Plan the content
- 18. @NICSETON THANKS