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Creative fusion caesar entertainment
WHO ARE WE ?
SMALL WITH EXCLUSITIVITY
We are a small team of young creatives who possess
diverse and convergent thinking. Blending with Asian
and Western perspectives brings unique and compelling
solutions to our clients.

We specialize in discovering and articulating the most
powerful contents that resonate deeply with your
business goals and audience.

We are here to listen and help you achieve the success.
Youre smart. Were smart. That should do it!
HOW CAN WE HELP YOU?
YOUR GOAL IS OUR TASK

To identify the target audience and get them into the
casinos and hotels fast.

To make things happen for immediate results in 2013




Drive more traffic to the
Caesar Entertainment properties
CAESAR PALACE                      HARRAHS                      HORSESHOE

 A full-service hospitality     A full-service hospitality    A full-service casino
  and entertainment               and entertainment             Professional gamble
 Luxurious architecture         Luxurious and modern          Host many business
and experience                   Famous for its tropical        functions
                                  pool oasis


  Young adults                    Adults with teen spirit                  Adults
     Tourist     B+ class      EXCITEMENT
                                  Sociable B+ class
                                    25-40s
                                                                     B+ class
                                                                   30-55s Gambler
          25-45s
HOW TO TALK TO THEM?
WHAT IS INSIDE THEM ?
For a human aged 18 or more years, a normal
resting heart rate is between 60-100 beats per
minute.

Factors that can influence the beats of heart
rate are:


   Air temperature        Body size
          Fitness level
      Activity level   Emotion
              Body position
FROM INSIDE TO INSIGHTS


      Im having a heart attack




                                    Try to play poker and wait for
                                    your opponent to call when you
                                    have a good hand, that usually get
                                    mine around 140 bpm


      I mean if I have a huge hand,
      Im gonna probably go crazy on
      the inside and try to burst out into
      frenzy
Inside         Insights
    Emotions               Excitement


      Heart beat rate     Frenzy




My heart beats at the same rate
almost everyday that I dont feel it is
actually beating anymore. I live my life
in such a lifeless event. I need to
BECOME ALIVE again
HOW TO TELL THEM?
WAY FORWARD


GET   Young adults and adults. 25-45s of age. B/B+ class. Predominantly male.



WHO   They have routine lives that they sometimes feel bored and need
      some refreshment. They need to feel alive again.


TO    To visit one of Caesar Entertainment properties, mainly Caesar Palace,
      Harrahs, and Horseshoe.


BY    Trigger their emotion and provide incentives for action.
CREATIVE EXECUTION


     Outdoor                                             TVC
                                                       Thematic
                   Create                 Create
                 engagement              awareness

                               Event
                              31.12.12
                Spread
              brand news                  Strengthen
                                          awareness
  Mobile
Application                                            Print ad
        Social
       Network
THEMATIC TVC
http://www.youtube.com/watch?v=7eFn8Cgcx8g
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
31.12.2012
 11:59 PM
31.12.2012
 11:59 PM
REFERENCE
Becoming alive




http://www.youtube.com/watch?v=bKtvDv7eykg
PRINT AD
Creative fusion caesar entertainment
Creative fusion caesar entertainment
MOBILE APPLICATION
Creative fusion caesar entertainment
OUTDOOR
Creative fusion caesar entertainment
EVENT
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Creative fusion caesar entertainment
Event Reference




http://www.youtube.com/watch?v=24J2VTSzcKE
CREATIVE EXECUTION



     Create                 Create
   engagement              awareness

                 Event
                31.12.12
  Spread
brand news                  Strengthen
                            awareness
Recommendation
 Each brand can adapt the TVC to show the highlights of each brand. But
  the adaptation needs to include the heartbeat sound and the same end
  scenes.

 The lucky draw event should be held periodically to reinforce the
  message and boost the traffic.

 Partner with the Tourism authority of each country.
Q&A
THANK YOU
Ad

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Ad

Creative fusion caesar entertainment

  • 3. SMALL WITH EXCLUSITIVITY We are a small team of young creatives who possess diverse and convergent thinking. Blending with Asian and Western perspectives brings unique and compelling solutions to our clients. We specialize in discovering and articulating the most powerful contents that resonate deeply with your business goals and audience. We are here to listen and help you achieve the success. Youre smart. Were smart. That should do it!
  • 4. HOW CAN WE HELP YOU?
  • 5. YOUR GOAL IS OUR TASK To identify the target audience and get them into the casinos and hotels fast. To make things happen for immediate results in 2013 Drive more traffic to the Caesar Entertainment properties
  • 6. CAESAR PALACE HARRAHS HORSESHOE A full-service hospitality A full-service hospitality A full-service casino and entertainment and entertainment Professional gamble Luxurious architecture Luxurious and modern Host many business and experience Famous for its tropical functions pool oasis Young adults Adults with teen spirit Adults Tourist B+ class EXCITEMENT Sociable B+ class 25-40s B+ class 30-55s Gambler 25-45s
  • 7. HOW TO TALK TO THEM?
  • 8. WHAT IS INSIDE THEM ? For a human aged 18 or more years, a normal resting heart rate is between 60-100 beats per minute. Factors that can influence the beats of heart rate are: Air temperature Body size Fitness level Activity level Emotion Body position
  • 9. FROM INSIDE TO INSIGHTS Im having a heart attack Try to play poker and wait for your opponent to call when you have a good hand, that usually get mine around 140 bpm I mean if I have a huge hand, Im gonna probably go crazy on the inside and try to burst out into frenzy
  • 10. Inside Insights Emotions Excitement Heart beat rate Frenzy My heart beats at the same rate almost everyday that I dont feel it is actually beating anymore. I live my life in such a lifeless event. I need to BECOME ALIVE again
  • 11. HOW TO TELL THEM?
  • 12. WAY FORWARD GET Young adults and adults. 25-45s of age. B/B+ class. Predominantly male. WHO They have routine lives that they sometimes feel bored and need some refreshment. They need to feel alive again. TO To visit one of Caesar Entertainment properties, mainly Caesar Palace, Harrahs, and Horseshoe. BY Trigger their emotion and provide incentives for action.
  • 13. CREATIVE EXECUTION Outdoor TVC Thematic Create Create engagement awareness Event 31.12.12 Spread brand news Strengthen awareness Mobile Application Print ad Social Network
  • 39. EVENT
  • 45. CREATIVE EXECUTION Create Create engagement awareness Event 31.12.12 Spread brand news Strengthen awareness
  • 46. Recommendation Each brand can adapt the TVC to show the highlights of each brand. But the adaptation needs to include the heartbeat sound and the same end scenes. The lucky draw event should be held periodically to reinforce the message and boost the traffic. Partner with the Tourism authority of each country.
  • 47. Q&A