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Creative Ideas for Painting Product _ Vietnam Young Spikes 2015

Perry Cao
Perry Cao

The proposal was in the short-listed (top 7). This is nothing in compared with other ideas, but it was the best of the Team started from scratch in marketing industry.

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VIETNAM YOUNG SPIKES 2015
Culture +Western men searches HOW do I paint/decorate my house? +Vietnamese men searches WHERE can I find a painter? This is not only because Vietnamese men feel lazy / boring about painting, this is also about feeling afraid of doing thing which is not their major. CHALLENGES The INSIGHT
The IDEA PAINTING YOUR Beautiful1 MISTAKE Handful of people accepts what others judge them wrong. The others mark up their awkward to become awesome.
OOH Teasing - Interactive - Digital connected - Viral content clip - Creativity challenges with NANOPRO - Nguyen Hue square - Young family - Emotional Best practical short clip created by KOLs using paint to renew their house / room Start Gold Activation TVC Product Experience BRAND Communication
OOH Teasing Families / individuals pass the place and be surprised by Greetings from the Wall. Interactive wall shows what guys should do by displaying words. Ex. Paint your shadow Participants enjoy the interaction and share their moments on their Facebook / Social pages A painted WHITE wall is attractive in crowded place. It is digitalized with high-tech of human sense scanning camera.
Roller skates are equipped with diversified color paints. Experts play around the free spots to draw a beautiful photos. Fountains (paints) will play in accordance with the beat of music to welcome people to enjoy sightseeing and play with paints. Brand ACTIVATION Venue: Nguyen Hue Square Time: Evening
Interactive outdoor banner engages audiences by asking them scan QR code to download a special App. What participants draw on the app will show directly on Banner. Whether the drawing is funny looking or ugly feeling, our artists will sharpen it more beautiful within 30 seconds. Participants will record their work and share it online. Brand ACTIVATION Venue: Nguyen Hue Square Time: Evening
TVC The house has still been beautiful for 15 years
- Trendy - KOLs (Young famous parents/couples) experience product and share their ideas on their page Product EXPERIENCE
VIETNAM YOUNG SPIKES 2015 FOR YOUR ATTENTION THANK YOU

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Creative Ideas for Painting Product _ Vietnam Young Spikes 2015

  • 2. Culture +Western men searches HOW do I paint/decorate my house? +Vietnamese men searches WHERE can I find a painter? This is not only because Vietnamese men feel lazy / boring about painting, this is also about feeling afraid of doing thing which is not their major. CHALLENGES The INSIGHT
  • 3. The IDEA PAINTING YOUR Beautiful1 MISTAKE Handful of people accepts what others judge them wrong. The others mark up their awkward to become awesome.
  • 4. OOH Teasing - Interactive - Digital connected - Viral content clip - Creativity challenges with NANOPRO - Nguyen Hue square - Young family - Emotional Best practical short clip created by KOLs using paint to renew their house / room Start Gold Activation TVC Product Experience BRAND Communication
  • 5. OOH Teasing Families / individuals pass the place and be surprised by Greetings from the Wall. Interactive wall shows what guys should do by displaying words. Ex. Paint your shadow Participants enjoy the interaction and share their moments on their Facebook / Social pages A painted WHITE wall is attractive in crowded place. It is digitalized with high-tech of human sense scanning camera.
  • 6. Roller skates are equipped with diversified color paints. Experts play around the free spots to draw a beautiful photos. Fountains (paints) will play in accordance with the beat of music to welcome people to enjoy sightseeing and play with paints. Brand ACTIVATION Venue: Nguyen Hue Square Time: Evening
  • 7. Interactive outdoor banner engages audiences by asking them scan QR code to download a special App. What participants draw on the app will show directly on Banner. Whether the drawing is funny looking or ugly feeling, our artists will sharpen it more beautiful within 30 seconds. Participants will record their work and share it online. Brand ACTIVATION Venue: Nguyen Hue Square Time: Evening
  • 8. TVC The house has still been beautiful for 15 years
  • 9. - Trendy - KOLs (Young famous parents/couples) experience product and share their ideas on their page Product EXPERIENCE