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Creative macro insertion

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This document provides instructions for inserting macros into creative assets for several demand-side platforms (DSPs) like Atlas, AdForm, and DoubleClick. The macros replace placeholders with dynamic values like a click URL and cachebuster parameter to allow for click tracking and prevent cached creative views.

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Creative Macro Insertions Atlas Find: href=" Replace: href="${CLICK_URL} Find: ?click= Replace: ?click=${CLICK_URL} Find: ?click=${CLICK_URL} Replace: /${CACHEBUSTER}?click=${CLICK_URL} Find: " /></a Replace: ${CACHEBUSTER}" /></a Find: "/></a Replace: ${CACHEBUSTER}"/></a AdForm (with Adsafe only) Find: &adsafe_preview=${IS_PREVIEW}"> Replace: ;${CACHEBUSTER};click=${CLICK_URL}&adsafe_preview=${IS_PREVIEW}"> Find: href=" Replace: href="${CLICK_URL} Find: [timestamp] Replace: ${CACHEBUSTER} Mediamind You may have to replace ‘false’ with ‘true’ Find: href=" Replace: href="$$${CLICK_URL_ENC}$$$ Find: false Replace: false&ncu=$$${CLICK_URL_ENC}$$$ Find: [timestamp] Replace: ${CACHEBUSTER}
DFA (DoubleClick) IFrame Find: [timestamp] Replace: ${CACHEBUSTER} Find: href=" Replace: href="${CLICK_URL} Find: ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}" WIDTH= Replace: click=${CLICK_URL};ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}" WIDTH= Javascript Find: [timestamp] Replace: ${CACHEBUSTER} Find: href=" Replace: href="${CLICK_URL} Find: ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}"> Replace: click=${CLICK_URL};ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}"> Mediaplex Find: [cachebuster] Replace: ${CACHEBUSTER} Find: href=" Replace: href="${CLICK_URL} Find: &mpvc= Replace: &mpvc=${CLICK_URL} Mediamind Flashtalking Find: href=" Replace: href="${CLICK_URL} Find: varftClick = ""; Replace: varftClick = "${CLICK_URL}";
Creative macro insertion

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Creative macro insertion

  • 1. Creative Macro Insertions Atlas Find: href=" Replace: href="${CLICK_URL} Find: ?click= Replace: ?click=${CLICK_URL} Find: ?click=${CLICK_URL} Replace: /${CACHEBUSTER}?click=${CLICK_URL} Find: " /></a Replace: ${CACHEBUSTER}" /></a Find: "/></a Replace: ${CACHEBUSTER}"/></a AdForm (with Adsafe only) Find: &adsafe_preview=${IS_PREVIEW}"> Replace: ;${CACHEBUSTER};click=${CLICK_URL}&adsafe_preview=${IS_PREVIEW}"> Find: href=" Replace: href="${CLICK_URL} Find: [timestamp] Replace: ${CACHEBUSTER} Mediamind You may have to replace ‘false’ with ‘true’ Find: href=" Replace: href="$$${CLICK_URL_ENC}$$$ Find: false Replace: false&ncu=$$${CLICK_URL_ENC}$$$ Find: [timestamp] Replace: ${CACHEBUSTER}
  • 2. DFA (DoubleClick) IFrame Find: [timestamp] Replace: ${CACHEBUSTER} Find: href=" Replace: href="${CLICK_URL} Find: ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}" WIDTH= Replace: click=${CLICK_URL};ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}" WIDTH= Javascript Find: [timestamp] Replace: ${CACHEBUSTER} Find: href=" Replace: href="${CLICK_URL} Find: ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}"> Replace: click=${CLICK_URL};ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}"> Mediaplex Find: [cachebuster] Replace: ${CACHEBUSTER} Find: href=" Replace: href="${CLICK_URL} Find: &mpvc= Replace: &mpvc=${CLICK_URL} Mediamind Flashtalking Find: href=" Replace: href="${CLICK_URL} Find: varftClick = ""; Replace: varftClick = "${CLICK_URL}";