Creative Process
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Sharing session to a college student, about my experience, translate what a creative process is.
Creative Process
- 4. WHAT SHOULD I DO?
- 7. Re-read the brief (2).
- 9. Modify.
- 10. Execute. Do it!
- 12. Lets Dive in
- 13. The brief : Criteria : Maitos is an established brand but they never advertised. To build such credibility Maitos ask a TVC concept. The TVC cannot standalone it should resonate in other medium.
- 14. Reference:
- 15. Idea exploration (1/2) Seberapa Seriusnya Lo? Sebuah rangkaian cerita saling balas membalas tentang Seberapa seriusnya hidup lo. Tweak sebuah statement serius menjadi sebuah cerita yang lucu. Series #1 Cerita langsung dibuka seorang cowok makan maitos, lalu teman sebelahnya bertanya Seberapa seriusnya hidup lo? Lalu cowok itu menjawab Hidup gw serius banget, lagi naik ojek drivernya cantik langsung gw ajak ke KUA Closing line: Maitos, buat yang funnya bener-bener serius
- 16. Seberapa Seriusnya Lo? Sebuah rangkaian cerita saling balas membalas tentang Seberapa seriusnya hidup lo. Tweak sebuah statement serius menjadi sebuah cerita yang lucu. Idea exploration (2/2) Series# #2 Dibuka dengan seorang cewek yang makan maitos, lalu temannya bertanya. Seberapa seriusnya hidup lo? Lalu cewek itu menjawab, Gw dari pagi sampe malem kerja terus nyari duit, duitnya nyerah, dia yang nyariin gw. Closing line: Maitos, buat yang funnya bener-bener serius
- 17. The brief : Criteria : Djarum is an established brand and always release a memorable TVC that will inspired people. Simple yet powerful and resonate in audience mind and also capturing daily life.
- 18. Reference #1:
- 19. Reference #2:
- 20. THE OUTPUT
- 22. HOW GREAT IS AN IDEA IT HAS SURPRISE ELEMENT SHOULD SELL ENTERTAIN THE AUDIENCE NEW PERSPECTIVE ABOUT THE PRODUCTS ITS NOT NEW, BUT ITS DIFFERENT
- 30. ITS NOT NEW, BUT ITS DIFFERENT SHOULD SELL
- 33. What do you have in mind when re- launching a product?
- 34. You show all features in a boring way.
- 35. HILL START ASSIST ELEGANT GRILL LOOKS NEW TAILLIGHTS RETRACTABLE MIRROR
- 36. You tell its all new and fresh.
- 37. NEW RIMS NEW HEADLAMPS NEW TAILLIGHTS NEW BODY STRIPES
- 39. Is there anyway we relaunch a product?
- 42. BORN 16.04.15 1520 KG 362 BHP New RS3 Sportback
- 43. WHAT WE LEARN
- 45. ENJOY AND DO A REVERSE ENGINEERING
Editor's Notes
- Seriusan dibikin fun.
- Seriusan dibikin fun.